Onward Nation

Get to know the sales funnel stages from our expert guest today, Sean Doyle.

Sean Doyle has drilled a deep well of unmatched expertise in helping B2B companies sell more to their most profitable customers. With experience spanning over 25 years and more than 5,000 client engagements.

Sean is CEO and principal at FitzMartin Inc, a leading consultancy focused on sales and marketing and management, sales and marketing technology services, and revenue operations.

• How FitzMartin works to take businesses beyond the "awareness" level to a deeper connection with their customers
• Why truly understanding sales funnel stages is about early stages and late stages in the sales cycle.
• What important lessons business owners can learn from the Ford Edsel about the value of brand awareness alone
• How the six stages of the transtheoretical theorem mirror the steps of the typical consumer decision journey, and what key concepts we can draw from the comparison
• How a request from a client who accounted for a huge amount of Sean's team's business showed the importance of late-stage marketing
• How today's technology allows businesses to get super granular and targeted in marketing to prospects and going far beyond the awareness level
• Why too many sales people are in a rush to close deals far too soon rather than allowing a healthy relationship to develop through its later stages
• Why science says that 80% of your prospects will retreat right before pulling the trigger, and what steps you can take to overcome some of the obstacles
• Why there's a big difference between how customers perceive gated versus ungated content, and what message each sends
• How behavioral science is universal and applies to any situation in which you are trying to help someone make a change, from your personal life to sales prospects

• Changing for Good by James O. Prochaska: https://amzn.to/39RXw1I
• Shift by Sean Doyle: https://amzn.to/3aGWG7p
• Learn more marketing resources discussing the sales funnel stages
• Elevate your understanding of sales funnel stages and win new customers by following our "Seed & Open Loops" Framework
• LinkedIn: www.linkedin.com/in/sean-m-doyle/
• LinkedIn: www.linkedin.com/company/fitzmartin/
• Facebook: www.facebook.com/fitzmartinmarketing/
• Twitter: @FitzMartinb2b

• Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/

What are some basic crisis management best practices? Well, our expert, Bill Coletti, will give us some insights on this topic for this podcast episode.

Bill Coletti is a reputation management, crisis communications, and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.

Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies. He held senior leadership positions in the firm's Austin, Texas, Los Angeles and Orlando, Florida offices, as a member of the senior management team.

He provided senior counsel in crisis management, corporate communications, and reputation defense to numerous clients, such as AT&T, Target Corporation, American Airlines, The Home Depot, Xerox, Nuclear Energy Institute, and Cargill, as well major universities and global NGOs. Previously, Bill served in the Republic of Bulgaria as a senior advisor to the prime minister, Council of Ministers, and the labor minister. He was the first executive director of the American Chamber of Commerce in Bulgaria.

• How Bill started his career running political campaigns and then pivoted into helping companies develop crisis management best practices
• How Bill defines a crisis differently from a "day-to-day business challenge", and how "critical moments" are reputation-impacting issues that companies often struggle with
• How an organization's reputation is found at the overlap of the public perception of the company and what they expect the company to do next
• How the classic four P's of marketing (price, product, place and promotion) served as a model for Bill's four A's of reputation management
• How Bill's four A's process (awareness, assessment, authority and action) can help you navigate the complex challenges of reputation management
• Why and how Bill wrote his book "Critical Moments: The New Mindset of Reputation Management", and what benefits his company has received from the book's release
• Bill explains why each of the four A's is an important step in managing the long-term reputation of your business
• Why it is important to express consistency and authenticity in how your company lives its values, and what lessons can be drawn from the many crises of 2020
• How your reputation is built up over a long, slow period and is rooted in your mission and values, and why there's no "quick" way to manage your reputation
• Why creating a "reservoir of goodwill" can help you manage crisis situations and the public's expectations and beliefs about your company

• Elevate your knowledge about crisis management best practices by following this guide: What Makes a Successful Crisis Simulation
• Critical Moments by Bill Coletti: https://amzn.to/2MsyTzV
• Learn more about crisis management best practices, and you can find Bill here
• LinkedIn: www.linkedin.com/in/billcoletti/
• LinkedIn: www.linkedin.com/company/kith-consulting/
• Facebook: www.facebook.com/kithconsult/
• Twitter: @kith_co

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/

What are the basics of starting a real estate business? Well, I'm sure you have a lot of questions, which is why we've brought a very special guest today, Brian O'Neill, to discuss this.

Many business owners face significant challenges when it comes to buying or selling a home; because your income comes from your own business, the bank creates serious hurdles to qualifying for a mortgage. And selling a home through a bank comes with its own headaches and costs that can eat into your profits. What can you do?

Brian O'Neill is an entrepreneur who specializes in the real estate "terms" niche, circumventing the banks entirely.

Brian O'Neill was born in New York and moved to Florida at age 5 and spent most of his life there. He attended Florida State University and then at the age of 30 he moved to Chicago. Brian has been there for 17 years now and has a wonderful wife, Katie, who he has been married to for 10 years. They have a 9 year old son named Will. They love spending time together and taking family vacations, just the 3 of them. In his spare time, Brian likes to play golf, read, and play sports with his son.

• Why buying a house as a business owner can be difficult even if you have excellent credit, and why "terms" deals are a great alternative to a bank mortgage loan
• How Brian got involved in real estate investing in an effort to be able to spend more time with his family
• Why Brian fell into the habit of talking himself out of starting his business, and how he finally overcame his own limiting beliefs
• Brian will share the most effective tips and strategies for starting a real estate business
• Why having the right mentor and a supportive "inner circle" of connections has been instrumental in Brian's success as an entrepreneur
• Why feeling stuck is often due to not realizing all the options you have available, and what to do if you have little equity or even if you're upside down in your current home
• What advantages business owners can get from buying or selling a home through "terms" rather than through a traditional bank mortgage
• How selling a home on terms works, and why it can create monthly income without having to deal with the hassles and headaches of being a landlord
• What kind of deal structure options are available for buying or selling on terms, and what happens if a buyer is unable to buy the home by the end of the terms period
• How terms deals can serve as a great option for homeowners who are significantly behind on their property taxes and at risk of forfeiting their home
• How Brian works to educate buyers and sellers on a different perspective and on other problem-solving options they may not have known about

• Read this article made by Brian to elevate your strategies before starting a real estate business
• Learn more ideas about starting a real estate business, and you can find Brian here
• Facebook: www.facebook.com/bkwpropertysolutions/

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/

Conventional wisdom says that you should always be pouring money into an IRA or 401k to plan for your eventual retirement. You're taking money from yourself today, only to pay yourself back in the future. But what if there's a better way? Russ Morgan and Joey Mure co-founded Wealth Without Wall Street, a company that teaches business owners to put their money to better use than squirreling it away in stocks, a checking account or traditional retirement account.

The wealth building strategies Joey and Russ have developed allow business owners to create lasting wealth and positive cashflow today, setting them up for true wealth in retirement.

Joey Mure's Bio:

Joey Mure, aka, The Stallion started his career in the mortgage business in 2003. He grew to become a branch manager with one of the Nation's top mortgage lenders leading 25 loans officers. By 2010 he had achieved national recognition. Despite earning an impressive income he still had significant questions about how to save for the future without having to borrow from banks. How does anyone save aggressively for retirement AND simultaneously pay for automobiles, save for college, weddings, and vacations? In 2010 Joey met Russ, who shared the Infinite Banking Concept and everything changed. IBC allowed Joey to get completely out of debt besides paying off his mortgage, he started saving four times the amount he had previously been saving, and now had a clear plan of how to save for all our life's expenses without giving up retirement savings. Joey decided to join Russ and cofounded a company called Wealth Without Wall Street. They teach people to stop trading time for money to achieve financial freedom by following the 5 Pillars of Wealth Without Wall Street.

Russ Morgan's Bio:

Russ Morgan, aka, The Idea Guy, started his career in the financial industry. With 4 years of planning under his belt, Russ was stunned in September of 2008 to see the DOW Jones plummet 800 points. He had no idea that the market could react in such a volatile manner and knew this was something he could never have control over. Russ began a journey that day to passionately understand more about how to take back and gain control over his money, as well as that of his clients. Russ believes that it's time you stop following conventional planning methods and start thinking for yourself. He enlightens business owners and investors with the knowledge they need to make sound financial decisions. The best path to financial freedom is one that frees you to make decisions that allow your money to grow, allow you to have access to this money, and to protect this money from market swings and tax regulations. Yes, all of this is possible, and Russ thrives on helping people in their journey to reach this financial freedom using wealth building strategies.

• Why building wealth both inside and outside of your business is the most optimized way to achieve your goals
• How Joey realized that he wasn't on the right career and wealth-building path and needed to make a change and how Russ helped Joey learn the secrets of efficiently building wealth
• How "wealth without Wall Street" is a money mindset that allows business owners to build wealth without taking all the risk of investing in Wall Street
• What are the best wealth building strategies for today's business
• Why a checking account is one of the worst places to keep your money, and why your business is one of the best places to invest your money to create long term gains
• Why putting money in an IRA or a 401k is really just deferring cashflow until a later time, and why creating cashflow today is much more important
• Why becoming your own banker and loaning your money back to your business can completely reframe how you view your money
• How life insurance can be used in a way similar to a home equity line of credit, giving you cashflow without lowering in value
• How using your money in your business can offer a powerful payoff by freeing up more time and money for you to grow your business even more
• Why there are many options to invest your money even outside your business that create monthly cashflow

• Learn more about wealth building strategies. You can find Joey and Russ here
• Joey Mure's LinkedIn: www.linkedin.com/in/joey-mure-b376824/
• Elevate your wealth building strategies by tuning in to this podcast: This is How to Make Passive Income in 2024
• https://www.wealthwithoutwallstreet.com/community-offer/onwardnation
• Russ Morgan's LinkedIn: www.linkedin.com/in/russ-morgan-72595519/
• LinkedIn: www.linkedin.com/company/wealth-without-wall-street/
• Facebook: https://facebook.com/wealthwithoutwallstreet
• Twitter: @withoutwallst

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/

Failure to prepare for your eventual exit from your company is a common mistake. This poor planning makes it much more difficult to sell your business when you're ready to leave, and it has a negative impact on the value of your company when you do eventually sell.

In this episode of Onward Nation, business buying, growing, fixing and selling authority Michelle Seiler Tucker shares tips, strategies and actionable steps to help you prepare your business exit planning that will add value to your company now and get it ready for sale in the future.

• How Michelle's ability to close deals led her to become regional vice president at Xerox after just six months at the company
• Why 70% of businesses that have been operating for 10 years or longer will go out of business because they haven't adapted to how consumers buy products and services today
• How Michelle dipped her toe into working in franchise development while still working at Xerox, and how she sold 100 franchises in six months
• How Michelle transitioned her expertise from selling franchises to selling businesses and helping owners develop a business exit planning
• Why many established businesses aren't salable because they are too dependent upon the business owner
• What common mistakes do business owners make that can end up hurting their company's value or salability down the road
• Why preparing your business for sale requires you to ensure that six P's are in place: people, product, processes, proprietary, patrons, and profits
• What important lessons can be learned from explosive brands like Amazon, McDonald's, and Apple that can be applied to businesses of any industry and size?
• What surprising systems, relationships, and other assets add value to your company and make it more attractive to potential buyers
• Why profits are never the problem hurting your company's value but are a symptom of the real problems

• Learn more about business exit planning, and you can find Michelle here
• Elevate your ideas about business exit planning by tuning in to this podcast from Michelle: Exit Rich
• LinkedIn: www.linkedin.com/in/michelleseiler/
• Facebook: www.facebook.com/michele.seilertucker
• Twitter: @MSeilerTucker

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/

How to develop resilience? This will be an interesting podcast episode especially with our guest, Anese Cavanaugh. Get ready to learn this trait and make it work for your agency!

The reality is that 2020 was an exceptionally challenging year for businesses and agencies of all kinds — and we enter 2021 with no certain idea of what challenges the new year will bring.

However, attempting to rush out of the discomfort we have felt through the last year can cause us to miss the important lessons the challenges we tackled can teach us. Instead, it is important to reflect, learn, and develop resilience to help us prepare for the coming year.

In this episode of Onward Nation, encore guest Anese Cavanaugh shares how she and her team learned to develop resilience, and how doubling down on their efforts to be helpful are better positioning them for 2021.

• How the chaos of 2020 impacted Anese and her team, and how they learned to develop resilience and were able to pivot the business to adjust to change
• What important lessons Anese has learned from navigating the unprecedented challenges of the past year, and why she believes the work is never "done"
• What steps you can take to help your team develop resilience and adapt to the challenges you are facing
• How to develop resilience and how to overcome challenges.
• Why Anese challenged herself and her team to decide who they want to become in the new year, and why part of Anese's resilience is in how she wants the pandemic to "serve her becoming"
• Why the pandemic has created a universal shared experience and an opportunity for all of us to consider who we want to become as we navigate these challenges
• How Anese and her team spent three months in spring 2020 doubling down on their efforts to be helpful, and how that helped create clarity for the rest of the year and 2021
• Why Anese believes being "responsible" and being "response-able" are two very different things with different kinds of energy
• How D.E.N.T. (Do what you can, Engage with a full heart, Now, Trust) is a powerful acronym that helps guide and motivate Anese
• How Anese and her team use D.E.N.T. to make an impact on the struggle of food insecurity that many people face
• How Anese realized that decreasing their prices during the pandemic wasn't the right move to make, and how instead she focused on adding value and being helpful
• Why it is important to not rush out of your discomfort but instead to fully experience your discomfort and the range of feelings that come with it

• Contagious You by Anese Cavanaugh: https://amzn.to/2Xm1F72
• Learn how to develop resilience, and you can find Anese here
• Enhance your strategies on how to develop resilience by reading this article
• LinkedIn: www.linkedin.com/in/anesecavanaugh/
• LinkedIn: www.linkedin.com/company/dare-to-engage-inc./about/
• Facebook: www.facebook.com/IEPMethod
• Twitter: @AneseCavanaugh

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/

How to niche down your business? As we've discussed many times before on Onward Nation, taking steps to niche down your business and focus on a specific audience — rather than limiting your opportunities as you might expect — opens new doors by helping you plant your flag of authority and becoming a trusted expert within your niche. It allows you to differentiate your business and to compete on value rather than joining the race to the bottom on price. And in this week's episode of Onward Nation, you'll hear a perfect example of how tight focus and a dedication to serving a niche can become powerful fuel for your business.

Parker Stevenson is co-owner and Chief Business Officer at Evolved Finance, a bookkeeping firm specializing in helping online coaches, course creators, influencers, and thought leaders to make better business decisions based on solid financial data. This decision to narrowly focus on thought leaders didn't come lightly, but doing so has made a profound impact on the business and its growth.

• How Parker's unique career path and experiences led to his role at Evolved Finance, and why taking the leap was one of the best decisions Parker ever made
• Why Evolved chose to niche down and focus on serving the financial services needs of thought leaders, and how that focus has led to their busiest year ever
• Parker will teach us how to niche down your business for refining business focus.
• How working with thought leaders, coaches and influencers differs from working with other types of business professionals
• How Evolved has been able niche down and streamline their efforts on their clients' behalf to "do less but charge more"
• How Evolved will reconcile over $100 million in revenue in the thought leadership space by the end of 2020, demonstrating the value of their decision to niche down
• How the majority of Evolved's clients are having booming years in spite of the global pandemic, and why focusing on this niche has helped Evolved grow even during the crisis
• Parker shares a case study of how Evolved was able to help a client niche down and become more operationally efficient, and why it made a powerful impact on her business
• Why almost every one of Evolved's clients have found benefits from their efforts to niche down, regardless of their business size
• Why building out processes and systems and standardizing procedures is the key to maximizing the benefits of niching down

• Learn more about how to niche down your business, and you can find Parker here.
• Enhance your understanding of how to niche down your business by tuning in to this podcast with Christopher Lochhead
• LinkedIn: www.linkedin.com/in/parkerstevenson/
• LinkedIn: www.linkedin.com/company/evolved-finance/
• Facebook: www.facebook.com/groups/evolvedfinance
• Twitter: @evolvedfinance

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/

Thought leadership content marketing is an effective strategy that Tim uses to reach his target audience. Learn what it is and listen to the insights of our guest speaker for today's podcast episode.

Maintaining a tight focus on a specific niche, rather than limiting your opportunities as you might expect, actually has the opposite effect — often opening new doors to opportunity by allowing you to demonstrate your expertise within your chosen niche.

Tim Sprinkle knows this lesson well — he is the founder and Chief Strategist of Layup Content, a thought leadership and content marketing agency that specifically focuses on the financial services and fintech industries. Tim has leveraged his expertise and experience into a powerful platform for creating thought leadership content marketing for his specific audience. The effect on his business has been profound.

In this episode of Onward Nation, Tim shares how creating the right thought leadership content for the financial services and fintech niches has helped him reach his ideal clients and build out his business.

• How Tim's career started as a successful journalist before breaking into thought leadership content marketing
• How Tim defines low-quality content, and why good content feels specific, narrowly focused, and personal to the target audience
• Why Tim and the team at Layup Content decided to only focus on the financial services and fintech industries
• How niching down and keeping a tight focus has helped Tim build his business and reach his ideal clients
• Why Tim believes his focus on the financial services and fintech niches has made it easier to get referrals from existing clients based on his depth of expertise
• How Tim started in thought leadership content with a book, and how the book led to other projects and opportunities
• Why it is important for your content to stay on voice and reflect who you are and what you truly believe
• How Tim coaches his clients to understand what unique voice they have to share, and what key skills business owners need to master to become great thought leaders
• What critical lesson Tim learned from a past mentor that made a lasting impression that still resonates in Tim's business today
• Why Tim believes creative work comes down to having a plan and knowing where you want to go, and then executing on your plan

• Learn more about thought leadership content marketing, and you can find Tim here
• Book: http://wearelayup-6521606.hs-sites.com/screw-the-valley-blueprints
• Elevate your knowledge about thought leadership content marketing by reading this article from Layup Content
• LinkedIn: www.linkedin.com/in/timsprinkle/
• LinkedIn: www.linkedin.com/company/layupcontent/
• Facebook: https://www.facebook.com/layupcontent/
• Twitter: @timsprinkle

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/

In the spirit of the holiday season…my hope is…you, your family and friends, your team, your clients, and all of the people in your community — were able to tap the breaks…to pause…to reflect…and yes, that even during this time of pandemic…and give thanks.

Through all of this — all of the challenges that 2020 represents — and I hear you — it's a long list — there are some silver linings for your business. You may feel like you are being forced to pivot to survive — and through that — you find a completely new service offering for your clients. Or — you may have needed to restructure your team from full-time employees to having some amazing freelancers ready to rock whatever project you send their way.

Or — maybe through all of the chaos — you have identified topics and lessons your audience needs in order to grow and be better at what they do every day. And you know — deep in your soul — you are just the person to deliver that level of awesomeness.

So as you work hard to close out 2020 and dare to dream about what 2021 might look like — I'm sharing a different twist on a solocast with you to help.

I was recently interviewed by Billy Samoa Saleebey for his podcast entitled, "For the Love of Podcast". And Billy asked a series of excellent questions that can serve as some foundational elements as you work through your plan for 2021. So as you hear Billy ask me the question…my hope is…you will take notes of what he asked…and then ask yourself the same questions. If you do that — it will help you build a solid plan for 2021.

Also — Billy asked me to map out more detail behind how the Trojan Horse business strategy works — you'll find some real behind the curtain stuff here — as well as how to plant your flag of authority, slice and dice your content into smaller cobblestones, and build out your sales funnels.

• Why podcasting is like a Trojan Horse business strategy
• 3 steps for planting your Flag of Authority
• Creative ideas for repurposing your podcast
• What are the vital metrics we should pay attention to
• SEO and Email list building strategies
• How to turn your podcast into YouTube videos, weekly newsletters, and a book
• How many loyal fans you need
• Ideas to help treat your podcast guests like VIPs

• Learn more about the Trojan Horse business strategy by tuning in to this podcast with Stephen Woessner
• Elevate your business by using the Trojan Horse business strategy and Our "Seed & Open Loops" Framework
• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/

Humility in leadership is a difficult trait to demonstrate, because many people equate showing vulnerability to showing weakness. However, humility in leadership can be a powerful part of your company culture, because it can build trust and can open the door for your employees to express their own vulnerability. Scott Miller is a 25-year associate of FranklinCovey and serves as the executive vice president of thought leadership, as well as being a bestselling author and the host of the world's largest and fastest growing podcast devoted to leadership development, On Leadership. Scott recently appeared as a guest on the Onward Nation podcast, where he discussed how showing humility in leadership can build trust, empower your employees, and become a key part of your company's culture.

• How Scott's varied career path taught him key lessons about humility in leadership that served as the backbone of his newest bestselling book
• Why Scott titled his book "Management Mess", and why he wanted to write a different kind of leadership book that teaches people to own their mess
• Why Scott's eagerness to talk about his own struggles and to demonstrate vulnerability and humility are key pieces of his book
• Why humility in leadership can be a powerful trait for any business leader, allowing you to focus on what is right rather than your desire to be right
• Why Scott believes "trustworthy leaders declare their intent", building trust and creating clarity through their behavior
• How to offer a genuine apology that builds trust, doesn't make excuses, and demonstrates that you recognize the mistake you've made and what you need to do to correct it
• Why leaders are responsible for the culture they create in their business, and how Scott defines "coaching continuously"
• Why a leader's job is to build capability in their team members, and why continuous coaching is a powerful way to show that you love your people
• Why whether your team members stay or leave after the pandemic will be determined by how you treat them during the crisis
• Why a great leader makes commitments they can promise and keeps the commitments they make, and why it takes courage to say no

• Learn more about leadership in humility, and you can find Scott here
• Elevate your understanding of leadership in humility by reading this book from Scott: Management Mess to Leadership Success
• LinkedIn: www.linkedin.com/in/scottmillerj1/
• LinkedIn: www.linkedin.com/company/franklincovey/
• Facebook: www.facebook.com/scottmillerj1
• Facebook: www.facebook.com/FranklinCovey/
• Twitter: @scottmillerj1
• Twitter: @franklincovey

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/