Onward Nation

Stephanie Chandler is the Founder and CEO of the Nonfiction Authors Association - an educational community for experienced and aspiring writers. She is the author of several books including "Own Your Niche" and "The Nonfiction Book Marketing Plan." Stephanie has been featured in Entrepreneur and BusinessWeek and is also the Founder of the Nonfiction Writers Conference - an annual event held entirely online and this year scheduled for May 2nd through the 4th.

• Why Stephanie felt it was important to start her business, the Nonfiction Authors Association
• The typical member profile for the Nonfiction Authors Association
• Why you should consider having a book as part of your business development plan
• How having a book makes you an instant expert
• The importance of finding your target audience and building a community
• How to use your book as a stepping stone to where you want your business to go
• What are some common obstacles to writing a book
• How you can use your blog content to help you write a book
• The importance of building a plan and a revenue stream around your book
• Why perseverance is the most critical skill needed to succeed

• Website: www.nonfictionwritersconference.com
• Website: www.nonfictionauthorsassociation.com
• Email: [email protected]
• Twitter: @Steph_Chandler

Our special encore guest today is David Burkus. He is a best-selling author, a sought after speaker, and associate professor of leadership and innovation at Oral Roberts University. His forthcoming book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections. It can be pre-ordered right now on Amazon. His TEDx talk, Why you should know how much your coworkers get paid, has been viewed over 1.8 million times. He is a regular contributor to Harvard Business Review. Now...you may remember David and the wisdom he shared during Episode 338. If you haven't listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 338 to your list of vital priorities.

• Why David felt compelled to write his forthcoming book "Friend of a Friend"
• The science behind networking
• Why you don't have a network, you exist inside of one
• The importance of learning how networks work and how networks provide value
• Thinking three dimensionally about the people you know
• What David refers to as "weak and dormant ties" and why they are important
• Why reconnecting with your weak ties should become a habit
• The importance of finding your own authentic way of reaching out to your connections
• The importance of creating a diverse network
• Why success can be defined as the balance between drive and gratitude

• Website: www.davidburkus.com
• Book:Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career
• LinkedIn: www.linkedin.com/in/davidburkus
• Twitter: @davidburkus

Colin Sprake is the owner and lead trainer at Make Your Mark Training and Consulting, founded with a passion to assist entrepreneurs in realizing their full revenue and profit potential and doing it with heart. His business philosophy coupled with his results-driven business success system of live events, group accountability programs, and online trainings have created a vibrant, mutually supportive community of over 60,000 entrepreneurs across Canada and now the United States. Colin is a #1 best-selling author of four books, including Entrepreneur Success Recipe Book and is also the host of the top-rated podcast, MYM Your Business: The Brutal Truth.

• Why Colin lives by two key statements; be real, be vulnerable
• Why Colin believes "your mess is your message"
• How the events of your childhood shape the person you become
• How you change the way you perceive events that have happened in your life
• How to discover the obstacles that are holding you back in your business
• How your habits will either drive you up or drive you down in every area of your life
• Why you set intention for each hour of your day
• How replacing a bad habit with a good habit can get you to where you want to be
• The influential lesson Colin shares about viewing employees as team members
• Why you should not only read your vision statement, but feel your vision statement everyday

• Website: www.mymsuccess.com
• Twitter: @ColinSprake

Good Morning Onward Nation…I'm Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation. Welcome to Episode 729, which will be solocast — with a twist. If you have been listening to the show for a while now, you know that from time-to-time I change up my solocast recipe and I share an episode where I was a guest of another business owner on his or her podcast.

And I do this from time-to-time because my goal is always to be helpful to you — provide some key insights, some strategies, some new perspectives, some helpful advice or recommendations. And as much as I love going deep into a particular topic during one of our traditional solocasts…sometimes the questions asked by another host are awesome and the overall conversation would also be helpful to you, Onward Nation.

And that is what I am going to share with you this morning. My good friend, Leanne Pressly, a two time guest here at Onward Nation, invited me back from an encore interview for her show called, The Business of Craft.

I was eager to share this with you because Leanne asked me some detailed questions about how to drive revenue and make money from podcasting. You may find the strategies along with the step-by-step recipes I shared with Leanne to be helpful.

Leanne and I also go down the path of mistakes business owners need to avoid if they decide to launch a podcast as part of their cornerstone content strategy.

We even cover specific equipment and the minimal amount of tech a business owner needs to master in order to have successful podcast out in front of their business. Because being successful with your own show, Onward Nation, is less about the microphone and much more about your content strategy, who you are looking to serve, how you serve them, how you will be helpful to your audience, and then ultimately, how your podcast will drive biz dev for your company.

Which is why Leanne and I worked our way through the top three monetization strategies that my Predictive ROI team help clients get into place — and how you can do the same for your business.

And last but not least…Leanne and I confront some of the biggest obstacles to success with FEAR being the most paralyzing. Onward Nation, FEAR is nothing more than the imposter syndrome trying to rear its ugly head — so don't let it. Leanne and I give you some tips on how to break past this obstacle.

Okay…one last thing before we dive into the discussion with Leanne…our first YouTube video will air on Thursday, May 3rd — it is in our airing schedule — we have been collecting the final footage over the last couple of weeks while we have been in Austin, Seattle, and San Diego working on-site with some of our Predictive clients as well as a couple of speaking engagements.

I am very excited to share Episode 1 of our YouTube series with you on Thursday, May 3rd — stay tuned.

Okay…now let's dive into the conversation with Leanne Pressly and me on her show, the Business of Craft.

Our special encore guest today is Scott Beebe and he is the founder and head coach of MyBusinessOnPurpose.com and the host of the "Business On Purpose" podcast. He liberates Small Business owners from the chaos of working IN their business and helps to get their lives back by articulating and implementing intentional Vision / Mission / Values, Systems, and Processes. Now...you may remember Scott and the wisdom he shared during Episode 521. If you haven't listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 521 to your list of vital priorities.

• Why you should create a vision story for your business as well as your family
• The importance of writing your vision story down
• How having a vision story for your family allows you to set your families course
• Why it's okay to either run towards your vision or away from it
• Why vision without implementation is hallucination
• Why you need to have awareness of what success looks like
• How great effort combined with extensive training makes an A-player
• Why strategy is part of Scott's 12-week plan
• What the makeup of a great team should be

• Website: www.MyBusinessOnPurpose.com/vision

Chris Hallberg is a seasoned business consultant, turnaround expert, United States Army veteran, and the author of The Business Sergeant's Field Manual. In 2014, he founded Traction Inc., a business advisory company, to focus full-time as one of 65 Certified Entrepreneurial Operating System (EOS®) Implementers nationally. Chris is also ranked #9 on Inc.'s "Top 50 Leadership and Management Experts."

• The importance of having a passion for leadership
• The benefits of adopting a military team based mindset within your company
• Why Chris wrote his book in the style of a military field manual
• Why vision without traction is hallucination
• The importance of understanding that you do not need to be an expert at everything within your business
• Why having the right people in the right places is critical to your businesses success
• How having A-players on your team helps the profitability of your company
• How the level of profitability your willing to accept in your company is a mindset
• Why you need to know your goal behind the goal
• The importance of having a commitment and a passion for what you do

• Website: www.tractioninc.com
• Website: www.bizsgt.com
• Book: The Business Sergeant's Field Manual: Military Grade Business Execution without the Yelling and Push-ups
• Twitter: @ChrisHallberg09

Tricia Brouk works in the entertainment industry and applies her expertise as a director and writer for film, television, and theater to the art of Big Talks. She's written two musicals, a play, a sitcom pilot, a feature film, and is the executive producer of TEDx Lincoln Square. She also hosts the podcast "The Big Talk" on iTunes and is currently writing a show called "Mothers and Daughters" based on interviews she's had with women from the ages of 12 to 90.

• Why Tricia applied to be a TEDx organizer
• Why the speakers Tricia works with often walk on stage as someone, but walk off the stage completely different
• How switching your point of view can make your idea global
• Why speaking on topics you are passionate about will organically drive business to your company
• Why you should view your presentation as a gift you are sharing with others, not an ask
• How a keynote and a TEDx talk are different
• What skills you will need to master to be able to give a keynote or a TEDx talk
• Why you do not need to be a professional speaker to appear on a TEDx stage
• The importance of knowing you are the brand of your company
• The importance of being selective on which TEDx you apply to

• Email: [email protected]
• Twitter: @TriciaBrouk

Rod Turner is the Founder, Chairman and CEO of Manhattan Street Capital — the #1 Growth Capital marketplace for mid-stage companies and mature startups. Throughout his career, he founded multiple startups, three of which were sold to public companies. He played a key role in building Symantec where he lead their most strategic acquisition of Norton Antivirus, which has been called the best merger in the tech industry. Rod is also a consultant to CEOs of large companies and startups and is an expert in crowd funding in businesses.

• What an initial coin offering (ICO) is
• Why bitcoin is a very high potential technology
• How companies are using bitcoins and in some cases actual tokens
• How blockchain technology can help track the history of what bitcoins were used for
• Why the SEC has stepped in to regulate initial coin offerings
• The size of the SEC compliant token offering market worldwide in 2017 and 2018
• What size company would be best suited to do a token offering
• What types of companies are best suited for a Regulation A offering versus a token offering
• The importance of working with a firm that has experience and knowledge helping businesses navigate the Reg A+, IPO and ICO process
• How the ability to raise funds has advanced due to the new ways to gain access to capital

• Email: [email protected]
• Twitter: @IamRodTurner

Al Zdenek is the President, CEO and Founder of Traust Sollus Wealth Management — one of the premier wealth management companies in the United States. Al is certified public accountant and a personal financial specialist with over thirty years of experience providing wealth management services to senior executives, physicians, and business owners. Al has been selected to appear in lists of the nation's top financial advisors and is often quoted in Forbes, New York Times, Yahoo Finance, Fox Business Radio, U.S., World News Report, and is an Amazon.com best-selling author.

• Why managing cash flow in a business is critical to success
• Why you need to ensure the best customer and best client you have is you
• The importance paying close attention to your payables
• Why you should manage your business like it is your best customer
• Why you as the owner should have a CFO mindset
• The need to surround yourself with a championship team
• Writing down daily goals at the beginning of each day: an important daily habit
• The importance of taking quick action during the rough times in your business
• Why communication is a critical skill to master for business success
• The importance of ensuring your business provides you the lifestyle you want now and into the future

• Website: www.alzdenek.com
• Twitter: @AlZdenek

Brad Deutser is founder and CEO of Deutser, an award-winning management consulting firm focused on helping organizations and their leaders achieve clarity to drive business performance, and the Deutser Clarity Institute, a think tank, idea accelerator, and innovative learning center. He is also the author of Leading Clarity: The Breakthrough Strategy to Unleash People, Profit and Performance.

• How clarity helps drive performance to a fundamentally different level
• Why clarity is a business tool that rises above strategy, culture and innovation
• Why Brad wrote his book "Leading Clarity: The Breakthrough Strategy to Unleash People, Profit and Performance"
• How clarity is about saving lives and changing futures
• Why performance is driven inside the box
• The importance of starting each day being purposeful and intentional
• Why we are not products of our environment, but products of our expectations
• The importance of a leader believing they can accomplish their goals
• Why the most critical skill to master is leadership
• The importance of being committed, not just compliant

• Website: www.braddeutser.com
• Email: [email protected]
• Book: Leading Clarity: The Breakthrough Strategy to Unleash People, Profit and Performance
• Twitter: @BradDeutser