Onward Nation

Jeff Piersall is the Founder and CEO of SCB Marketing, an award-winning, multimillion-dollar integrated media and marketing company that connects, empowers and educates entrepreneurs, business leaders, and communities through its four business and lifestyle journals, numerous specialty publications, and marketing services. He is co-author of the new book, "Dogs Don't Bark at Parked Cars: Your GPS in an Era of Hyper-Change" - a motivational guide for success in a continually changing business environment that transcends generations and professions.

• The purpose and mission behind "Dogs Don't Bark at Parked Cars: Your GPS in an Era of Hyper-Change"
• The biggest drivers of change that will affect businesses in the future
• The impending impact of 70 percent of existing businesses changing hands or going out of business over the next 8 years
• Why a large number of companies have gone extinct due to changing technology
• The four pillars of freedoms and why they are important
• The importance of business owners' ability to communicate and build relationships
• Why validating employees desires is an important skill for business owners to master
• How the power of synergy shows employees the importance of working as a team
• Why you have to lead from a position of influence and not imposition
• Why as an entrepreneur your responsibility is "why" and "what"

• Website: www.jeffpiersall.com
• Book: "Dogs Don't Bark at Parked Cars: Your GPS in an Era of Hyper-Change"
• LinkedIn: www.linkedin.com/in/jeffpiersall
• Facebook: www.facebook.com/Jeff-Piersall-156119281107226
• Twitter: @jeffpiersall

James Whittaker is the author of the newly released book "Think and Grow Rich: The Legacy" and co-executive producer of the film of the same name. With a diverse entrepreneurial background, he's launched successful companies and products across a range of industries. James has also interviewed more than 100 of the world's leading athletes, entrepreneurs, and business leaders to unlock their secrets to success. His mission is to share the success habits of high performers to give people of all backgrounds the tools to take ownership of their financial, physical, and mental health.

• How all works in the self-help field stem from "Think and Grow Rich" by Napoleon Hill
• The importance of finding a way to connect with your audience
• How success can be obtained by a consistent application of a proven set of success principles
• Why you need to be mindful of the people you spend the most time with
• Why James feels the first principle of desire in "Think and Grow Rich" is important
• The importance of giving of yourself unconditionally without expecting anything in return
• The importance of never accepting temporary failure as permanent defeat
• How James worked on updating "Think and Grow Rich" with stories of today
• Why we are not defined by our past actions, we are defined by our future decisions and actions
• Why James feels one of the most important success habits is unwavering self-belief

• Website: www.jameswhitt.com
• Facebook: www.facebook.com/JWhittaker01
• Instagram: www.instagram.com/jameswhitt
• Twitter: @JWhittaker01
• Book: Think and Grow Rich The Legacy: How the World's Leading Entrepreneurs, Thought Leaders, & Cultural Icons Achieve Success

Matt Heinz is the President and Founder of Heinz Marketing, with 20 years of marketing, business development, and sales experience from a variety of organizations and industries. He is also a speaker, author, and nationally recognized, award-winning blogger. Matt has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth and is also a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.

• The importance of creating a business that allows you to live the life you want
• Why working with clients that respect your values and your team is important
• The power of recognizing the work of your team members on a daily basis
• The importance of regularly reinforcing your core values
• Why Matt creates a "daily do" list each day
• The importance of staying calm in moments of turmoil
• Why you need to define and understand your "why"
• Why you need to create your business with intentionality
• The benefit of changing your mindset from the fear of missing out, to the joy of missing out
• The importance of having a list of daily priorities to ensure the most critical tasks get done

• Website: www.heinzmarketing.com
• Twitter: @HeinzMarketing
• Email: [email protected]

Ray Rothrock is CEO of RedSeal, a premier cybersecurity analytics platform. RedSeal's corporate customers span the finance, utility, technology, and retail sectors and their government clients include defense, intelligence, and civilian agencies. He is also author of the newly released book, "Digital Resilience: Is Your Company Ready for the Next Cyber Threat?"

• Why you can't predict where the next cyber threat will come from
• The importance of being prepared to respond to cyber threats with the right people, systems, strategy and processes
• How RedSeal helps businesses prepare for any potential cyber attack
• Why the biggest cyber threat to businesses today is phishing
• The importance of having your internet traffic filtered
• Why some businesses should consider outsourcing their cyber security
• Why you need to put cyber risk into numbers that management can understand
• The important role of your Chief Information Security Officer
• Why planning is the most critical part of being prepared for a cyber threat
• Why ensuring the security of customers data you collect is critical

• Website: www.redseal.net
• Email: [email protected]
• Twitter: @rayrothrock
• Book: "Digital Resilience: Is Your Company Ready for the Next Cyber Threat?"

Mike Robbins is the author of four books, including his latest, "Bring Your Whole Self to Work: How Vulnerability Unlocks Creativity, Connection, and Performance." He's a former professional baseball player, sought-after keynote speaker, and thought-leader whose been working with Fortune 500 companies for the past 17 years - helping leaders, teams, and organizations thrive. Mike's clients include Google, Wells Fargo, Microsoft, eBay, and many others.

• The importance of appreciating your journey while it's happening
• Why being fulfilled is more of an artform than a science
• What the fundamental difference is between recognition and appreciation
• The importance of hiring the right people that fit with your culture
• Why you need to consciously and continuously build your culture
• Why culture is more important than strategy
• Why you need to bring your whole self to work
• How psychological safety helps create high performing teams
• Why micromanaging creates an environment where employees are afraid to make mistakes
• Why employees are more likely to thrive in an environment where the bar is set high and your employees know you care about them

• Website: www.mike-robbins.com
• Website: www.mike-robbins.com/work
• Book: "Bring Your Whole Self to Work: How Vulnerability Unlocks Creativity, Connection, and Performance"
• Twitter: @mikedrobbins

Today on Onward Nation we're going to be talking about the topic of how to monetize content. It's a big topic -- and to do it justice -- it needs to be sliced and diced into smaller bite-sized pieces.

Go here for full show notes: https://predictiveroi.com/podcasts/stephen-woessner-solocast-episode-77/

Brett Gilliland is founder and CEO of Elite Entrepreneurs, which specializes in helping business owners who are running companies that generate a million dollars or more in annual revenue by giving them the knowledge, tools, and processes they need grow and scale to $10 million and beyond. He's an expert in organization development, leadership, and strategy and spent 10 years helping Infusionsoft grow from $7 million in annual revenue to over $100 million. One of Brett's favorite professional accomplishments is co-creating Infusionsoft's Elite Forum alongside CEO Clate Mask and building the Elite business inside of Infusionsoft.

• The importance of scaling a company with a culture that you are passionate about
• How Brett's path and journey led to him to co-create Infusionsoft's Elite Forum
• How Elite Forum helps small businesses scale and be built to last
• The predictable stages that all small businesses grow through
• The importance of transitioning your mindset from entrepreneur to CEO
• Why you need to set your vision, enroll people in the process of that vision, and then get them to execute the vision
• Why the number one role as a leader in your business is to set the vision
• Why as a leader you need to ensure you are consistently reinforcing your vision
• The importance of hiring the right employees that fit with the culture and values of your business
• How taking a step back from the whirlwind of your business allows you to make decisions and refocus

• Website: www.growwithelite.com
• Email: [email protected]

To access and download the "Stages of Small Business," just go...

• Text option: In the United States, you can text the word "Stages" to 72000
• Or, via email: https://fm129-b7c0cc.pages.infusionsoft.net/

For more information about the Elite Forum...

• Visit the "Elite Entrepreneurs" website: www.growwithelite.com
• Or, via email: [email protected]

Clate Mask is the CEO and co-founder of Infusionsoft, the leading all-in-one sales and marketing software built for small businesses and eight-time Inc. 500 or Inc. 5000 winner. Clate was named an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends, and one of the 100 Most Intriguing Entrepreneurs of 2013 by Goldman Sachs. Clate is a national speaker on entrepreneurship and small business success, and he is the co-author of the New York Times bestselling book, "Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy."

• Why the challenges of being an entrepreneur never go away
• Why every service business should build a productized component to what they do
• The advantages of delivering your product on a subscription basis
• The importance of targeting customers who need the product you are offering
• Why you need to have discipline to say no to the wrong customers
• Why businesses that have capital behind them often fail
• The importance of being intentional and very clear about the vision for your business
• Why you need sales, marketing automation and a CRM to grow your business
• The importance of having the right mentors at the right time
• How Infusionsoft continues to work to simplify growth for millions of small businesses

• Website: www.infusionsoft.com
• Email: [email protected]
• Twitter: @ClateMask

Judith Humphrey is the founder of The Humphrey Group, a premier leadership communications firm. She is a communications expert whose business teaches global clients how to communicate as confident and compelling leaders. Judith is the author of three books including the upcoming "Impromptu: Leading in the Moment", an acclaimed speaker, and a columnist for Fast Company. And in 2012, Judith was the recipient of the prestigious YWCA Women of Distinction Award for Entrepreneurship.

• The importance of making your message inspirational to the audience
• Why inspirational leadership is critical
• Why leadership today has nothing to do with your title, your rank, or your power
• Why Judith felt it was important to write her latest book "Impromptu: Leading in the Moment"
• Why business owners need to train and prepare themselves for impromptu speaking
• Why listening is very important in impromptu speaking
• The importance of knowing your audience and reading them well
• Judith explains the 4-part template for structuring the leader script
• Why communication is the most important skill when running a business
• Why you should always prepare to be spontaneous in your role as an entrepreneur

• Website: www.judithhumphrey.com
• Book: Impromptu: Leading in the Moment
• Twitter: @Judith_Humphrey

Al Harris was a founding partner of the Chicago law firm of Ungaretti & Harris, which in 2015, merged with the national law firm of Nixon Peabody. At Ungaretti & Harris, he served for many years as managing partner and then as a member of its Executive and Compensation Committees. Al is co-author with his wife, Andie Kramer, of the book Breaking Through Bias: Communication Techniques for Women to Succeed at Work, which was named one of the best business books of 2016 by Women@Work. He is also the co-author of over 150 articles and blog posts on promoting diversity and overcoming stereotypes and biases.

• Why Al and his wife Andie were committed to writing "Breaking Through Bias"
• How many well intentioned businesses often times have unconscious biases
• The importance of overcoming the affinity bias
• How the negative bias pigeonholes women
• How the agentic bias affects women in the workplace
• Why every business must assume that some level of gender bias is occurring within their organization
• The best way to try to reduce gender bias within your company
• The importance of being careful when making decisions that affect people's careers
• The value of having two different individuals perform evaluations
• Why when making career affecting decisions you should compare individuals against each other

• Website: www.andieandal.com
• Email: [email protected]
• Twitter: @AndieandAl