Open Book Branding Podcast

Episode 20: Launch Day!!

Today is the day and I am beyond pumped! Listen as I talk about my appreciation and offer a special podcast discount for my new offerings...that launch TODAY! Use the code "podcast30special" and get 30% off any one offering. 

Links & Resources:

• Follow Me on Instagram: @openbookbranding
• My Website: openbookbranding.com

Make sure you hit SUBSCRIBE so you don't miss out on any of my brand marketing lessons, coming up soon.

Episode 19: Talking Practice with Katy Manganella, LPC, RYT

In this episode, I am joined by the wonderful Katy Manganella, a Badass Business owner and founder of Austin City Counseling. Katy and I sit down and talk about all things mental health and being in private practice.

Links & Resources:

• Katy on Instagram: @austincitycounseling
• Katy's Website: austincitycounseling.com

Make sure you hit SUBSCRIBE so you don't miss out on any of my brand marketing lessons, coming up soon.

Episode 18: House of Brands - Feeling Through the Change

Through my rebrand renovation process, there has been a lot of change. Including me deciding on a House of Brands model for my business moving forward. Don't know what that is? Well listen and find out! 

Links & Resources:

• Let's connect our journeys on IG: @openbookbranding

Make sure you hit SUBSCRIBE so you don't miss out on any of my brand marketing lessons, coming up soon.

Episode 17: Changing an Established Brand Voice & Tones

A Brand Voice and Tones are extremely important to any brand. Keeping them consistent is also very important, but that doesn't mean they can't change. Let's talk about what this process could look like. 

Links & Resources:

• Let's connect our journeys on IG: @theopenbookchat

Make sure you hit SUBSCRIBE so you don't miss out on any of my brand marketing lessons, coming up soon.

Episode 16: Brand Visuals

Brand awareness and engagement are extremely important for any brand. Brand visuals are the first things that stand out to an audience member and potential client. Let's dive into brand visuals!

Links & Resources:

• Have a burning question? Ask me!
• Let's connect our journeys on IG: @theopenbookchat

Make sure you hit SUBSCRIBE so you don't miss out on any of my brand marketing lessons, coming up soon.

Episode 15: Special Announcement: Knowing When It's Time For Change

A very special announcement….no spoilers!! 

Links & Resources:

• Have a burning question? Ask me!
• Let's connect our journeys on IG: @theopenbookchat

Make sure you hit SUBSCRIBE so you don't miss out on any of my brand marketing lessons, coming up soon.

Episode 14: Decolonizing Mental Health and Practice: An Interview with Melody Li, LMFT

In this episode, I am joined by the amazing Melody Li, a Badass Business owner and founder of Inclusive Therapists, a mental health directory and community that celebrates people with marginalized identities, especially the BIPOC and 2sLGBTQIA+ intersection. Melody is a queer therapist of color, mental health liberation activist and a well known keynote speaker. Their work focuses on decolonizing mental health and healing racialized trauma.

Links & Resources:

• Melody on Instagram: @melodyhopeli
• Inclusive Therapists on Instagram: @inclusivetherapists
• Melody's Website: melodyli.com
• Inclusive Therapists Website: inclusivetherapists.com
• Have a burning question? Ask me!

Make sure you hit SUBSCRIBE so you don't miss out on any of my brand marketing lessons, coming up soon.

Episode 13: Being and Staying Authentic

Authenticity is the most important thing when it comes to branding. Staying authentic is more complicated than many people think. In this episode I explore ways you can be, and stay, authentic with your brand. 

Links & Resources:

• Have a burning question? Ask me!
• Let's connect our journeys on IG: @theopenbookchat

Suggested Homework:

• Answer the following questions, in order!
• • What does your private practice do?
  • How does your practice do it?
  • Why does your practice do it?

Make sure you hit SUBSCRIBE so you don't miss out on any of my brand marketing lessons, coming up soon.

Episode 12: Writing a Rock Solid Mission Statement

A mission statement is important for any business and private practice is no different. It's an announcement to the world about what values are important to you and these statements can be difficult to write. I hope to make it easier!

You don't want to miss: 

• How to write a mission statement
• Breaking the process down into simple prompts 

Links & Resources:

• Have a burning question? Ask me!
• Let's connect our journeys on IG: @theopenbookchat

Suggested Homework:

• Answer the following questions, in order!
• • What does your private practice do?
  • How does your practice do it?
  • Why does your practice do it?

Make sure you hit SUBSCRIBE so you don't miss out on any of my brand marketing lessons, coming up soon.

Episode 11: Making Changes to Your Brand

Changing a brand is extremely common and something that is even healthy for a brand to do in order to prevent becoming too rigid. In this episode, I explore things to think about when making changes to your brand.    

You don't want to miss: 

• Tips, tricks, and questions to changing your brand
• Defining types of brand changes

Links & Resources:

• Have a burning question? Ask me!
• Let's connect our journeys on IG: @theopenbookchat

Make sure you hit SUBSCRIBE so you don't miss out on any of my brand marketing lessons, coming up soon.