Episode 10: Identity Branding

This week we are talking about Identity Branding and diving deep into the importance of including parts of yourself in your brand. You have your own creativity, originality, and innovative ideas, I’m here to spark some curiosity and exploration along the journey.   

You don’t want to miss: 

• 15 questions to get those creative juices flowing

Links & Resources:

• Have a burning question? Ask me!
• Let’s connect our journeys on IG: @theopenbookchat

Suggested Homework:

Answer these 15 questions

1. Who is your ideal client? 
2. What type of structure do you want your private practice to have?
3. At its core, what does your private practice do? 
4. How does your practice do it? 
5. Why does your practice do it?
6. What kind of personality do you have? What are 5 words that describe you?
7. What are your ideal personality traits for your brand?
8. How do you want your audience to feel? What about your clients? 
9. How are you different?
10. Why do your clients trust you?
11. What words do your audience and ideal clients use?
12. What other brands do you admire?
13. What are your skills? 
14. What are your ideal visuals?
15. What is your brand story?

Make sure you hit SUBSCRIBE so you don’t miss out on any of my brand marketing lessons, coming up soon.

Episode 9: Business, Education, & Therapy: An Interview with Kristen Lilla

Kristen is one of only four duel certified supervisors in the world for sex educators and sex therapists through the American Association for Sexuality Educators, Counselors, and Therapists, or AASECT for short. 

Links & Resources:

• Kristen on Instagram: @kristen.lilla
• Kristen on Twitter @KristenLilla
• Kristen’s Website: www.kristenlilla.com
• Vaginas and Period 101: A Pop-Up Book
• Boxes and How We Fill Them: A Basic Guide to Sexual Awareness
• Have a burning question? Ask me!

Make sure you hit SUBSCRIBE so you don’t miss out on any of my brand marketing lessons, coming up soon.

Episode 8: Brand Storytelling

This week we are talking about Brand Storytelling and its importance to your brand. Brand storytelling is using the unique narrative of your business to connect your brand to an audience by showing what you stand for and the values you share with that audience.  

You don’t want to miss: 

• Break down the 7 parts of a brand story
• Prompts on brainstorming your own story

Links & Resources:

• Have a burning question? Ask me!
• Let’s connect our journeys on IG: @theopenbookchat

Suggested Homework:

• Explore the possible plot to your brand story: sit down, take a breath, be prepared to write out your thoughts, and ask yourself, “What do I do? Why do I do it? And, what parts of me stand out when I think about these questions?” 
• Write out your brand story just like you would any other story. Think about what’s missing or unclear.

Make sure you hit SUBSCRIBE so you don’t miss out on any of my brand marketing lessons, coming up soon.

Episode 7: Brand Voice & Tones

This week we are talking about your Brand Voice and Tones. What is the driving force behind your brand and how do you make that into your voice? Don’t miss out on one of my favorite brand marketing topics! 

You don’t want to miss: 

• Crafting a Consistent Brand Voice
• Selecting the Right Tones
• Knowing When & Where To Use Them 

Links & Resources:

• Have a burning question? Ask me!
• Let’s connect our journeys on IG: @theopenbookchat

Suggested Homework:

• Take a moment to think about the driving force behind your brand, why are you doing what you do? What keeps you inspired? How do you want to inspire others? How can this be your brand’s voice?
• What tones are natural to you in your personal life? Which one can support your brand’s voice in an authentic way?

Make sure you hit SUBSCRIBE so you don’t miss out on any of my brand marketing lessons, coming up soon.

Episode 6: Queer, Sex, and Business: An Interview with Adam Maurer, LMFT, LPC

Adam Maurer is a dual-licensed marriage and family therapist and licensed professional counselor in the State of Texas. Based in Austin, Texas this genderqueer therapist is a powerhouse in everything she does. From owning and operating their own private practice, serving the community through education, talks, and his very own podcast with his husband, Adam has truly found their place in the world and wants to help others do the same. Trust me: You don’t want to miss this interview.  

Links & Resources:

• Adam on Instagram: @moontower_counseling
• Me & My Gorgeous Husband on Instagram: @meandmygorgeoushusband
• Adam’s Website: www.moontowercounseling.com
• Have a burning question? Ask me!

Make sure you hit SUBSCRIBE so you don’t miss out on any of my brand marketing lessons, coming up soon.

Episode 5: Establishing a Brand Promise

This week we are discussing what a brand promise is and how you establish it for your business and audience. We’ll also talk about how the visuals of your brand affect your promise, both positive and negative. Are you ready to make a promise? Let’s go!

You don’t want to miss: 

• Defining what a brand promise is
• How-To craft your own brand promise
• Using your brand's voice to keep the promise   

Links & Resources:

• Have a burning question? Ask me!
• Let’s connect our journeys on IG: @theopenbookchat
• My Website: The Open Book Chat

Suggested Homework:

• Draft your brand promise. Write it down and say it out loud
• Share your brand promise with close friends and colleagues to get their feedback
• Once you feel confident about your promise, do a brand audit of your website, social media, profiles, bios, everything to make sure they reflect this promise
• Download and complete my free guide: Starting Your Brand Journey

Make sure you hit SUBSCRIBE so you don’t miss out on any of my brand marketing lessons, coming up soon.

Episode 4: Crafting an Authentic Brand

We’ve discussed how marketing is different for small businesses, especially for sole-proprietors, and crafting an authentic brand is of the utmost importance. On today’s show, I’ll talk about what an authentic brand is and how you can craft your own. Have you listened to episode three: Branding in Private Practice? I suggest you do and complete the suggested homework before jumping into the content of this episode. 

You don’t want to miss: 

• Defining an authentic brand
• How-To craft an authentic brand yourself
• Introducing a brand promise  

Links & Resources:

• Have a burning question? Ask me!
• Yours truly on Instagram: @theopenbookchat 
• My Website: The Open Book Chat

Suggested Homework:

• Download and complete my free guide: Starting Your Brand Journey

Make sure you hit SUBSCRIBE so you don’t miss out on any of my brand marketing lessons, coming up soon.

Episode 3: Branding in Private Practice

Marketing is different for small businesses, especially for sole-proprietors and those in private practice. This is even more true for brand marketing and building a truly authentic connection with your audience. Gone are the days where people want to know as little as possible about their healing professional. Now, people want to feel a connection with you and your content, AKA your brand. How do you balance your professional side and your personal side online and what you decide to show the world? That’s what we talk about in this episode! Come along on this journey with me!

You don’t want to miss: 

• What does brand marketing look like for sole-proprietors in private practice
• Tips and tricks to balance the professional and personal sides of yourself 
• Introduction to crafting an authentic brand 

Links & Resources:

• Have a burning question? Ask me!
• Download my free guide: Starting Your Brand Journey
• Yours truly on Instagram: @theopenbookchat 
• My Website: The Open Book Chat

Suggested Homework:

• Explore at least 10 different social media professionals of other professionals that you enjoy and see how they balance professional posts and personal life snapshots
• I want you to explore and process with yourself about how you may be comfortable with personal life snapshots on social media
• Read through at least 10 professional profiles and how similar they sound. Make a list of likes and dislikes about each profile
• Write/rewrite your own professional profile in a unique and authentic way 

Make sure you hit SUBSCRIBE so you don’t miss out on any of my brand marketing lessons, coming up soon.

Episode 2: What Is Branding & Why Is It Important?

Branding is amazing - when done properly. There’s no one correct way to market your brand unless you just don’t market it….that’s bad, don’t do that. A brand is the heart and soul of your business and the foundation for quite literally everything else you will do. There is no social media or websites, blogs, or newsletters without branding. Your brand exists. Taking control of your brand is the difference between being lost and not knowing it and finding yourself and choosing to grow. 

You don’t want to miss: 

• Defining a brand and what it means specifically for sole-proprietors in private practice.
• Different ways a brand exists and all the ways you can play and have fun with it 
• Being introduced to your own brand and starting the wonderful branding journey 

Links & Resources: 

• Have a burning question? Ask me!
• Download my free guide: Starting Your Brand Journey
• Yours truly on Instagram: @theopenbookchat 
• My Website: The Open Book Chat

Make sure you hit SUBSCRIBE so you don’t miss out on any of my brand marketing lessons, coming up soon.

Episode 1: Introducing Your Friendly Neighborhood Queer Branding Strategist 

Hello and welcome to the Open Book Branding podcast. To kick off the very beginning of this podcast journey I spend some time introducing myself and what I hope to accomplish, as well as what you can expect from the Open Book Branding podcast. Take a moment and get to know your host, that’s me, before jumping into this crazy thing called brand marketing. 

You don’t want to miss:

• Getting to know your new favorite brand strategist and marketer 
• How this bite-sized podcast is set up and what it can do for you
• Being introduced to why branding is so important 

Links and resources

• Yours truly on Instagram: @theopenbookchat 
• My Website: The Open Book Chat
• Sex Ed Done Right: UN|HUSHED
• Inclusive Therapist
• Have a burning question? Ask me!

Make sure you hit SUBSCRIBE so you don’t miss out on any of my brand marketing tips, coming up soon.