Colleen Schnettler, founder of HelloQuery, joins me for a wide-ranging discussion around the question of choosing the right product idea to commit to as an entrepreneur.
Brian and Colleen recorded this conversation on November 17th, 2023.
- (00:00) - Colleen Schnettler
(01:02) - Twitter, Conference, and Podcast friends!(02:44) - Transitioning between between ideas(03:29) - Joining TinySeed(04:28) - the ZipMessage to Clarityflow story (as of Nov 2023)(15:55) - Emotional Runway(17:20) - Choosing a product idea(21:07) - Converting a service into a SaaS(25:34) - Riding a wave(29:31) - Evaluating potential ideas(33:05) - Validating ideas before building(40:34) - Audience growth vs. not(44:41) - What are you optimizing for?(50:05) - Survivorship bias(51:43) - Looking back on mistakes(54:04) - Shipping tiny ideas