Operation Agency Freedom - The #1 Podcast for Digital Agency Owners Who Want to Scale and Exit Their Business

Discussing politics and divisive topics in the workplace are tricky since it can damage interpersonal relationships, create anger, divide people, and hurt the overall culture of your company.

Externally, if you take a stand against something as a company you can risk losing customers who don't agree with your viewpoints.

I'm usually one to keep politics/religion/personal viewpoints out of business altogether, but every once in a while you have to take a stand for your team and for the cultural fabric of your company.

In today's episode, I'm going to talk about when you need to take that stand and be willing to risk losing customers or team members because some things are just more important than business.

So if you've ever wondered how you should handle different political convictions in your agency, or if you should discuss them at all, then this episode is for you!

Discussion Points:

00:00 Intro

02:34 Why Chris Doesn't Post about Politics on Social Media

03:31 Talk about Politics When Social Issues are Involved

05:25 Talk about Politics When it Conflicts with Your Core Values or the Company's Core Values

09:26 Final Thoughts

10:26 Outro

Resources:

• Connect with DUDE on the following social channels
• Facebook https://www.facebook.com/dudeagency
• Instagram https://www.instagram.com/dudeagency.io/
• Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw
• Check out our website and see how we can help you run a profitable agency https://dudeagency.io/
• Check out https://www.criteriacorp.com/ for their psychometric exams.

Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

Figuring out how much to pay your team members can be challenging. But it's crucial to keep them happy and engaged with their work.

That's why I'm going to help you figure out whether you're paying your team members too much or too little in today's episode, so you can finally get it right.

What I'm going to share with you will help you avoid driving away your employees by underpaying them and going bankrupt by overpaying them.

So if you want to learn the best tips I have for figuring out what to pay your team members to make sure everyone is happy and productive - all without breaking the bank, then this episode is for you!

Discussion Points:

00:00 Intro

05:01 Tip #1: Pay as Much as You Can

07:42 Tip #2: Make Sure to Have the Right People in Hiring Process

08:59 Tip #3: Be Clear About the Job Title

10:12 Tip #4: Tier The Pay

11:53 Tip #5: Add Performance Bonuses and Perks

12:54: Tip #6: Give Equity

13:43 Final Thoughts

15:51 Outro

Resources:

• Connect with DUDE on the following social channels
• Facebook https://www.facebook.com/dudeagency
• Instagram https://www.instagram.com/dudeagency.io/
• Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw
• Check out our website and see how we can help you run a profitable agency https://dudeagency.io/
• Check out https://www.criteriacorp.com/ for their psychometric exams.

Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

Have you been wondering why you can't get the most out of your team members?

Or are your employees asking when they'll be ready for that big promotion?

Well the answer might be something a lot more straight forward than you originally thought…you need JOB DESCRIPTIONS!

As someone who has seen first-hand how job descriptions can massively impact an agency's business growth, let me tell you one thing.

Job descriptions aren't just a bureaucratic hoop to jump through – they're one of the essential tools you have to get the most out of your team.

And in today's episode, I'm going to talk more about why job descriptions are absolutely important in measuring whether a team member is successful in their role or not.

So if you're an agency owner who wants to hold your team members accountable and create a clear path for them to grow with your agency, then you need to listen to this episode!

Discussion Points:

00:00 Intro

03:24 Facts Over Feelings

06:39 Reward Your A-Players

07:28 How to Know Who's Your A-Players

09:20 Evaluate Your Team Members

11:01 Final Thoughts

11:50 Outro

Resources:

• Connect with DUDE on the following social channels
• Facebook https://www.facebook.com/dudeagency
• Instagram https://www.instagram.com/dudeagency.io/
• Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw
• Check out our website and see how we can help you run a profitable agency https://dudeagency.io/
• Check out https://www.criteriacorp.com/ for their psychometric exams.

Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

If a marketing funnel can help you drive your audience into paying customers, did you know that there's also a hiring funnel that can help you drive a potential candidate into one of the best team members for your agency?

In today's episode, I'm going to share the hiring funnel we've created from scratch over the past five years to help you find the perfect candidate you're looking for.

This is a tried and tested process that has helped dozens of agency owners like you bring on amazing people that help them take their businesses to new heights.

So if you're struggling with hiring right now or your approach to hiring seems like blindly throwing darts at a dartboard, then this is an episode you should listen to!

Discussion Points:

00:00 Intro

03:17 Hiring Funnel

04:28 Marketing Funnel Layer #1: Job Post

05:26 Marketing Funnel Layer #2: Email Questionnaire

06:05 Marketing Funnel Layer #3: Time to Respond

06:40 Marketing Funnel Layer #4: Schedule a Quick Phone Interview

07:53 Marketing Funnel Layer #5: Technical Exam

08:56 Marketing Funnel Layer #6: Psychometric Exam

11:26 Marketing Funnel Layer #7: Group Interview

12:32 Final Thoughts

14:29 Outro

Resources:

• Connect with DUDE on the following social channels
• Facebook https://www.facebook.com/dudeagency
• Instagram https://www.instagram.com/dudeagency.io/
• Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw
• Check out our website and see how we can help you run a profitable agency https://dudeagency.io/
• Check out https://www.criteriacorp.com/ for their psychometric exams.

Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

Making mistakes in your hiring process can be costly – not only in terms of time and resources but also in the quality of the team you end up with.

So for today's episode, I'm going to talk about the two massive mistakes agencies are making in their hiring process and how you can avoid them.

By avoiding these two mistakes, you'll be able to find the best talent for your agency and make sure they're a good fit for your team.

If you're interested in learning what these pitfalls are so you can bring amazing A-players to your team and scale your agency fast; then this episode is for you!

Discussion Points:

00:00 Intro

01:45 Best Practice #1: Make The Offer Fast

04:20 Best Practice #2: Scrutinize Your Applicants

05:51 Recap

06:34 Outro

Resources:

• Connect with DUDE on the following social channels
• Facebook https://www.facebook.com/dudeagency
• Instagram https://www.instagram.com/dudeagency.io/
• Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw
• Check out our website and see how we can help you run a profitable agency https://dudeagency.io/

Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

Wondering if you have the right people in your agency? You're not alone. It's a question that crosses the minds of business owners all the time.

That's why in today's episode, I'm going to share with you how you can determine whether or not you have the right people in your company.

After all, your agency is only as good as the team you put together. So how can you be sure you've got the best people for the job?

If you're interested in learning the framework that will help you factually look at every team member and make sure that they are the person that you need to get to where you want to go next, then this episode is for you!

Discussion Points:

00:00 Intro

04:11 Tip #1: Evaluate Your People Based on Facts

05:50 Tip #2: Make Sure Your Employees Fit Job Descriptions

11:41 Tip #3: Willingness to Sacrifice for the Sake of the Team

13:21 Tip #4: Makes Things Easier for the Whole Team

14:24 Tip #5: Hiring A New Team Member Must be Within The Budget

17:19 Tips Recap

18:53 Outro

Resources:

• Connect with DUDE on the following social channels
• Facebook https://www.facebook.com/dudeagency
• Instagram https://www.instagram.com/dudeagency.io/
• Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw
• Check out our website and see how we can help you run a profitable agency https://dudeagency.io/

Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

You've got big plans for your agency. You know you have the potential to have a big agency that gives you the life of your dreams - but you know there's something you don't know that is holding you back. You can feel it.

We all hit plateaus in our businesses. It sucks, but it happens to the best of us.

That's why in today's episode, I'm going to share with you the 4 things you must focus on every time you hit a plateau in your agency.

So if you're interested in knowing how these four things can help you break through that plateau and take your business to new heights, then definitely listen to this podcast!

Discussion Points:

00:00 Intro

02:47 Pillar #1: People

03:15 Pillar #2: Processes

03:40 Pillar #3: Training

04:40 Pillar #4: Profit

05:11 Sales

06:08 4 Pillars Recap

09:34 Final Thoughts

10:41 Outro

Resources:

• Connect with DUDE on the following social channels
• Facebook https://www.facebook.com/dudeagency
• Instagram https://www.instagram.com/dudeagency.io/
• Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw
• Check out our website and see how we can help you run a profitable agency https://dudeagency.io/

Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

We all know that good design leads to good business. But do you know how to make a successful design submission that will make both you and your designer happy?

In today's episode, we're going to talk about the best practices when submitting a design project to a designer straight from our design team.

I highly suggest you take notes because these best practices can save you 30 to 40 hours of production time a year. Can you imagine what you could've done with those hours?

So if you have designers and want them to get your designs done smoothly and efficiently, leaving everyone satisfied with the process and the results, then this is an episode you should listen to!

Discussion Points:

00:00 Intro

03:12 Tip #1: Determine the Type of Project that You Need

04:19 Tip #2: Get Information at the Beginning

07:09 Tip #3: Provide References

08:24 Tip #4: Remember to Give a Project Name

12:45 Tip #5: First Drafts

14:23 Final Thoughts

15:32 Outro

Resources:

• Connect with DUDE on the following social channels
• Facebook https://www.facebook.com/dudeagency
• Instagram https://www.instagram.com/dudeagency.io/
• Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw
• Check out our website and see how we can help you run a profitable agency https://dudeagency.io/

Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

In today's episode, I'm going to talk about everything you need to know about giving gifts to your clients.

Think of gift ideas, the best places you could find gifts when to send them, how to schedule them out, and everything in between.

So if you want to learn the best gift-giving tips so you can make a massive impact on how your clients perceive your appreciation of them, then definitely listen to this podcast!

Discussion Points:

00:00 Intro

01:47 When to Give Gifts

04:08 Websites to Visit for Gifts

04:24 Website #1: brownies.com

05:12 Website #2: amazon.com

06:27 Website #3: flowers.com

07:14 Website #4: orientaltradingcompany.com

09:24 Ice Cream Parties

09:50 Website #5: qualitylogoproducts.com

10:52 Final Thoughts

11:18 Outro

Resources:

• Connect with DUDE on the following social channels
• Facebook https://www.facebook.com/dudeagency
• Instagram https://www.instagram.com/dudeagency.io/
• Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw
• Check out our website and see how we can help you run a profitable agency https://dudeagency.io/

Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

Every agency owner wants to have an amazing team that will help drive the business forward, but the question is, do you also have the amazing ability to lead this team?

For today's episode, I'm going to talk about something that's very important, and that is, the number one question you must be able to answer if you want to manage your team effectively.

In today's day and age, your ability to lead will make or break your agency, and it's your responsibility to become the best leader that you can be.

So if you feel like your team isn't performing at the level you expect them to perform at or if you want to build a world-class team for your business, then you absolutely need to listen to this episode!

Discussion Points:

00:00 Intro

03:29 Always Based on Facts Not Feelings

04:42 How Do You Measure If Your Team is Successful in Their Roles?

05:37 Look at The Completion Time

06:11 Pay Attention to The Number of Deliverables

06:55 Lead Your Team to Greatness

09:28 Final Thoughts

11:13 Outro

Resources:

• Connect with DUDE on the following social channels
• Facebook https://www.facebook.com/dudeagency
• Instagram https://www.instagram.com/dudeagency.io/
• Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw
• Check out our website and see how we can help you run a profitable agency https://dudeagency.io/

Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!