In this conversation, Nick Pinkston, the Founder and CEO of Volition, shares the story behind the B2B marketplace and the vision to be the "GitHub of parts."

Nick dives into the complexities of building an industrial parts marketplace, emphasizing the critical nature of curating an expansive product catalog with detailed data. The accuracy and comprehensiveness of Volition’s product data allow them to stand tall beside bigger, horizontal marketplaces like Amazon and Ali Baba.

Their attentiveness to user experience also allows them to build trust with a wide range of use cases, including engineers, purchasers, maintenance personnel, etc. 

Nick and Niklas also discuss the changing role of distributors, the future of B2B buying, what’s in store for Volition this year, and much more.

Learn more about Volition:

govolition.com

Connect with Nick: 

LinkedIn 

Twitter

This episode was brought to you by Nautical Commerce— the end-to-end marketplace platform. 

In this conversation, Nicole Murphy, Co-founder and CEO of Tall Size, discusses her experience building and running a clothing marketplace for tall women.

She emphasizes the importance of involving customers in the development process and being open and vulnerable about the company's progress. Nicole also highlights the differences in running a marketplace compared to other types of businesses, particularly the lack of control over the supply side. Balancing supply and demand is a constant challenge for marketplace operators, and Nicole shares her experience in trying to meet the needs of both sides.

A common theme throughout Nicole’s marketplace journey is the power of understanding and listening to customer feedback. Attentiveness to the needs and pain points of Tall Size’s niche buyer segment — tall women— allows their marketplace to continue to reach new heights. 

Learn more about Tall Size:

Connect with Nicole Murphy on LinkedIn.

This episode was brought to you by Nautical Commerce — the end-to-end marketplace platform.

Introducing the inaugural season of Operation Marketplace. In this series, Niklas Halusa, Co-Founder and CEO of Nautical Commerce, speaks with the people behind marketplaces like ThredUp, Tall Size, Volition, and more. Tune in next week for the first episode.