This week our Opinionated Marketers look at how weight loss jabs are reshaping consumer behaviour.  From smaller food portions and falling alcohol sales to booming fashion and fitness spending - everything's changing, and changing quickly.

Kiran and Charles also discuss pharma’s push towards pill versions, pressure on pubs and hospitality, the rise of alcohol-free drinks, and what these fast-moving shifts mean for marketers.

Read the article discussed here: https://www.bbc.co.uk/news/articles/cj6wy85l3x5o