Opportunity Minded

GenAI is transforming the speed of market research, but credibility can’t be automated. 

Understanding where GenAI adds value, or could lead you astray, will help you build processes that jump-start brainstorms and improve outcomes. But without intentional use, you’re at risk of making costly mistakes. 

In this episode of Opportunity Minded, you’ll learn practical ways to use GenAI in market research—and when you should verify outputs with structured data or rely on expert judgement. 

Chapters 

00:09.28 Introduction to Generative AI in market research 

01:50.56 The magic and pitfalls of GenAI 

03:55.01 Game: Prompt or Pass 

07:56.87 Key questions before you use GenAI 

08:10.28 What is the cost of being wrong? 

10:23.79 Clarity or credibility? 

12:30.86 Does this need to be reproducible? 

16:24.26 Does this require specialist context? 

19:12.91 Challenged or validated? 

22:46.47 The future: From language to action models 

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visit www.euromonitor.

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. 

Visit our website for more resources and stay connected with us on social media.  

How can you stand out on shelves? And which features should you emphasise to convert shoppers into customers?  

Effective product positioning turns attributes into your advantage, and credible marketing claims help you differentiate from the competition.  

Brands have to send the right signals—on pack, across e-commerce listings and in advertising—to influence purchase decisions. Attributes and cues like ingredients, functional benefits, formats, fragrances or proven category leadership communicate value to consumers. And market intelligence helps you choose the claims that will resonate.  

In this episode of Opportunity Minded, get expert perspectives on positioning your products and why validated marketing claims matter in a crowded market. Whether you’re rebranding, reformulating or launching a new line, you’ll want to tune in. 

Chapters 

00:00.00 Introduction to Opportunity Minded 

00:52.96 Defining product positioning 

03:54.33 Defining marketing claims 

06:32.33 Positioning strategies for stagnant growth 

08:29.81 Market dynamics and product attributes 

13:32.72 Navigating consumer trends 

17:04.89 Regulatory compliance risks 

18:23.36 Claim to fame: Product positioning 

21:10.17 Claim to fame: Marketing claims 

23:57.68 Standing out with marketing claims 

26:01.24 Building trust through validated claims 

30:11.55 Opportunities in using claims 

32:10.23 Risks of overreaching 

34:00.81 Final advice 

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visit www.euromonitor.

You've got an idea that could be a game changer for your business. But have you asked the right questions? Passport is the knowledge vault and insight tool you need to find evidence to support your ideas. 

Reach out for a demo to join us today. 

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. 

Visit our website for more resources and stay connected with us on social media.  

Everyone’s talking about growth, but where and how can companies like yours find it? Enter: competitive benchmarking. 

In this episode of Opportunity Minded, you’ll see why this type of assessment is a powerful tool for uncovering performance gaps and building a stronger strategic advantage. Knowing where you stand among your competitors or industry players is the first step towards outperforming them.  

Watch now to discover: 

• What competitor benchmarking is and why it matters in strategic decision-making 
• The five layers of benchmarking analysis that reveal where you’re winning or falling behind 
• How to use gap analysis to uncover opportunities and optimise your go-to-market strategy 
• Practical steps to turn competitor insight into action for immediate impact 

Plus, join in with a quick game where we reveal which global beauty giant captured the most market share in the last five years and how they did it. 

Listen to learn about how competitive benchmarking helps you stay ahead in a dynamic market. You can also watch Opportunity Minded episodes as videos! 

Chapters: 

00:00:00 - Introduction to competitive benchmarking 

00:00:15 - Welcome to Opportunity Minded 

00:00:36 - What is competitor benchmarking? 

00:01:12 - The five layers of benchmarking 

00:02:29 - Importance of competitor benchmarking 

00:03:48 - Company trivia game introduction 

00:04:55 - First trivia question: highest sales growth 

00:06:11 - Second trivia question: market share gains 

00:07:45 - Beyond market share in benchmarking 

00:08:05 - Key performance indicators (KPIs) in benchmarking 

00:09:39 - Customising benchmarking studies 

00:11:40 - Selecting peer groups for benchmarking 

00:13:48 - Analysing competitor data 

00:15:34 - Example: snack brand in China 

00:17:38 - Tactical insights from benchmarking 

00:19:08 - Frequency of benchmarking 

00:19:52 - Common misconceptions about benchmarking 

00:20:37 - Advice for undertaking benchmarking 

00:20:59 - Conclusion and contact information 

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visit www.euromonitor.

You've got an idea that could be a game changer for your business. But have you asked the right questions? Passport is the knowledge vault and insight tool you need to find evidence to support your ideas. 

Reach out for a demo to join us today. 

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. 

Visit our website for more resources and stay connected with us on social media.  

Bonus episode! Let’s play degrees of innovation.

Innovation isn’t one-size-fits-all. In this extended version of the original game, Euromonitor experts challenge host Jessica with real-world scenarios and explain the reasoning behind the answers. Sharing a simple framework, they help you spot the difference between incremental and transformative change.
You’ll hear:
• Examples of strategies that work (and fail)
• Why not every innovation means a new product launch
Tune in for actionable insights in under 10 minutes.

Get the full episode here

Follow us for more insights: 

YouTube: @euromonitor   

LinkedIn: euromonitor-international   

Insights: https://bit.ly/4mdu1L1

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visit www.euromonitor.

You've got an idea that could be a game changer for your business. But have you asked the right questions? Passport is the knowledge vault and insight tool you need to find evidence to support your ideas. 

Reach out for a demo to join us today. 

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. 

Visit our website for more resources and stay connected with us on social media.  

Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space. 

Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting. 

Chapters: 

00:00:04 Introduction to Opportunity Minded 

00:01:09 Game time: Opportunity Pyramid round 1 

00:04:29 Importance of optimizing channel strategy 

00:05:53 Why knowing your customer comes first 

00:07:33 Influence of product category on channel choice 

00:10:28 Analyzing competitors in channel mix 

00:11:45 Role of retail partnerships 

00:12:51 Growth opportunities in marketplaces 

00:13:57 Brand size and channel strategy 

00:14:48 Emerging channels 

00:16:37 Game time: Opportunity Pyramid round 2 

00:19:15 Connecting pricing and channel strategies 

00:21:04 Understanding how to reach consumers 

00:22:21 Untangling channel performance data 

00:24:57 Navigating future channel shifts 

00:28:00 Channel disruptors of the future 

00:29:21 Final words of advice 

00:30:13 Get in touch 

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visit www.euromonitor.

You've got an idea that could be a game changer for your business. But have you asked the right questions? Passport is the knowledge vault and insight tool you need to find evidence to support your ideas. 

Reach out for a demo to join us today. 

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. 

Visit our website for more resources and stay connected with us on social media.  

Product innovation is the engine of relevance and revenue. But NPD pipelines without a data-driven, consumer-centric approach often stall instead of scale. 

New launches should solve real problems or fulfil unmet demand better than competitors. These solutions keep your brand in carts, in minds and in the market.  

You’ll learn how to innovate with intent in this episode of Opportunity Minded. Explore the strategic imperatives of product innovation to inform your roadmap. 

• What’s the difference between renovation, innovation and disruption? And which should you focus on? 
• How do you identify white space opportunities for growth? 
• Are you using the right data to inform your NPD strategy?  
• Which indicators can signal successful (or failed) launches? 

Tune in for examples of new innovative products, costly mistakes to avoid, go-to-market tips and recommendations to help you improve your NPD process. 

Chapters:  

00:00:00 – Introduction 
00:00:14 – Meet the guests: Ali Angus and Brianna Makar 
00:00:35 – Ideal innovations from Ali and Brianna 
00:02:05 – Defining innovation 
00:03:07 – Framework: Renovation, Innovation, Disruption 
00:04:11 – Real-world examples: Game time 
00:07:35 – Is disruption always the goal? 
00:08:53 – Importance of consumercentricity 
00:10:07 – Predicting future consumer needs 
00:11:09 – Translating megatrends into innovation investments 
00:13:11 – Broadening the scope beyond your category 
00:15:18 – Monitoring product evolution 
00:17:59 – Learning from successes and failures 
00:18:10 – Tracking product success post-launch 
00:19:47 – Insights from failed products 
00:21:15 – Identifying white space opportunities 
00:22:57 – Data Duel: Top flavours in soft drink launches 
00:27:23 – Potential pitfalls in product launches 
00:28:30 – Final advice for improving innovation practices 
00:29:29 –  Standout new products 
00:32:03 – Get in touch and join our community 

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visit www.euromonitor.

You've got an idea that could be a game changer for your business. But have you asked the right questions? Passport is the knowledge vault and insight tool you need to find evidence to support your ideas. 

Reach out for a demo to join us today. 

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. 

Visit our website for more resources and stay connected with us on social media.  

Business growth doesn’t only come from chasing new markets. Sometimes, the real wins are closer than you think—right where you already compete.  

Tackle the topic of market penetration in this episode of Opportunity Minded. You’ll gain practical recommendations for your strategy, so you can start to evaluate your performance and explore ways to increase your market share.  

• The 4 Ps of marketing and how this framework helps you defend or grow your market position 
• Case study of a CPG company that wanted to expand their market share  
• What roadblocks could be holding you back from gaining traction 
• How to retain your spot as a market leader  

Play a quick game with us where you guess how much market share the top brands capture across different categories and countries. 

Chapters:  

00:00:00 - Introduction and welcome   

00:00:24 - Guest introduction: Jonny York   

00:00:35 - Increasing personal market share 

00:01:22 - Market penetration vs. market entry   

00:02:28 - Key questions for business leaders   

00:03:09 - Importance of granular data   

00:04:04 - Market fragmentation   

00:05:25 - The 4 Ps framework   

00:06:46 - Case study: Increasing market share in air fresheners 

00:07:13 - Product evolution and consumer behaviour   

00:10:21 - Pricing strategy and brand equity   

00:13:09 - Promotion and marketing channels   

00:15:09 – Place as distribution channels and strategy   

00:17:06 - Common misconceptions and pitfalls   

00:18:58 - Challenges during systemic shocks   

00:20:01 - Navigating multiple data sets   

00:21:16 - Maintaining market leadership   

00:23:17 - Continuous monitoring and market entry cycles   

00:24:32 – Game time: More or less   

00:31:04 - Final advice on market penetration   

00:32:05 - Closing remarks and contact information 

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visit www.euromonitor.

You've got an idea that could be a game changer for your business. But have you asked the right questions? Passport is the knowledge vault and insight tool you need to find evidence to support your ideas. 

Reach out for a demo to join us today. 

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. 

Visit our website for more resources and stay connected with us on social media.  

Global expansion is a common goal for companies that want to sustain growth and competitive momentum. But international scale doesn’t happen overnight.  

So, where should you start? With a robust, data-driven plan. 

In this episode of Opportunity Minded, you’ll learn about market entry strategies and the essential information that helps you make sound decisions on where to expand abroad.  

• Three indicators to determine whether you’re ready to enter a new market 
• Five factors of a market entry framework to evaluate and prioritise opportunities  
• Four missteps that could derail your process 

Rely on more than your instincts with these practical insights, so you have the right tools to set your business up for success. Stick around for a quick game where our experts go head-to-head in a data duel. 

Chapters:  

00:00:00 – Introduction  

00:00:35 – Personal market entry experiences  

00:02:31 – Defining market entry strategy  

00:04:06 – Why market entry strategies matter  

00:05:50 – Indicators for market entry timing  

00:08:12 – Case study: Robotic vacuum manufacturer 

00:10:14 – Five key factors in market entry decisions  

00:12:24 – Case study: Haier’s market strategy in Southeast Asia  

00:14:14 – Common mistakes in market entry  

00:19:01 – Data Duel 

00:22:31 – Final advice 

00:24:00 – Closing remarks and contact information  

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visit www.euromonitor.

You've got an idea that could be a game changer for your business. But have you asked the right questions? Passport is the knowledge vault and insight tool you need to find evidence to support your ideas. 

Reach out for a demo to join us today. 

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. 

Visit our website for more resources and stay connected with us on social media.  

Do you really know your customers? Or are you relying on the wrong intel for your target audience analysis? 

In this episode of Opportunity Minded, Jessica sits down with Jana Rude, senior insight manager at Euromonitor International, to help you improve your approach to consumer segmentation.  

You’ll discover when and why it’s important to revisit your consumer segments, how this process can directly impact your bottom line and the magic of blending different data for a fuller picture. Jana also shares real-world examples of how businesses should use data to create more effective strategies.  

And for a bit of fun, put your skills to the test with a quick quiz where Jana shares stats on two generations—think you can tell one cohort from the next? 

This episode is packed with practical insights and ideas to help business leaders unlock growth opportunities through smarter consumer segmentation. Tune in and take your understanding to the next level. 

Chapters

00:00:00 – Introduction 

00:00:35 – Personal anecdotes on consumer segmentation  

00:03:00 – Importance of data-backed consumer segmentation   

00:03:31 – Defining consumer segmentation   

00:05:07 – Differences between consumer segmentation and audience segmentation   

00:06:50 – Building a consumer segment: Types of data   

00:08:00 – Data sources for consumer segmentation   

00:09:01 – Business impact of consumer segmentation   

00:10:12 – Timing for reviewing consumer segments   

00:12:02 – Using Euromonitor’s Passport for consumer insights   

00:13:01 – Warnings and pitfalls in consumer segmentation   

00:14:09 – Importance of big picture data   

00:15:24 – Diversity in data sources   

00:16:19 – Practical scenarios for consumer segmentation   

00:17:00 – Scenario 1: Retailer aligning inventory and marketing   

00:18:52 – Scenario 2: Car manufacturer targeting middle class in emerging economies   

00:20:57 – Scenario 3: Beverage company and regulatory changes, such as tariffs 

00:22:22 – Quiz segment: Guess the generation 

00:30:11 – Final advice on consumer segmentation   

00:31:11 – Conclusion and where to find more information 

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visit www.euromonitor.

You've got an idea that could be a game changer for your business. But have you asked the right questions? Passport is the knowledge vault and insight tool you need to find evidence to support your ideas. 

Reach out for a demo to join us today. 

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. 

Visit our website for more resources and stay connected with us on social media.  

Welcome to Opportunity Minded, a new series about business growth for forward thinkers like you.   

Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from experts who share best practices, real-world scenarios and data-driven insights to help you make informed decisions that can deliver impactful results for your organisation.   

Subscribe to Opportunity Minded today and get ready to make your next move with confidence.  

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. 

Visit our website for more resources and stay connected with us on social media.