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Embark on a journey through the dual worlds of Tom Keefe—by day, a dedicated Director of Marketing Operations at Engagio; by night, a savvy MarTech consultant with an entrepreneurial spirit. This episode peels back the layers of moonlighting in the marketing tech space, as Tom generously shares his playbook for balancing a full-time career with the thrills and spills of consulting. From the meticulous establishment of an LLC to the intricate dance with tax considerations, he lays bare the essential steps for those who dare to tread the path of simultaneous employment and self-employment. Get ready to absorb wisdom on boundary-setting, the art of time management, and the cultivation of personal growth through customer interactions that only a seasoned professional like Tom could impart.

As the conversation waxes strategic, Tom dives deep into the economics of consulting, breaking down the pros and cons of retainer agreements and hourly billing with the finesse of an industry maestro. Whether you're navigating diverse industries, collaborating with agencies, or standing your ground on pricing, his insights illuminate the consulting sphere with precision and practicality. Discover how to value your expertise, manage your consulting workload alongside a demanding job, and why learning to adjust rates in line with project complexities is the linchpin of success. Tom doesn't shy away from the financial gymnastics of freelancing either, tackling the complexities of accounting for the absence of employer benefits and striking that delicate balance between earning and saving. Tune in for an episode rich with guidance for both the MarTech novice and the seasoned consultant alike.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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Ever wondered how transitioning from restaurant operations to sales can shape an executive career? Meet Stephanie Valenti, our guest who has navigated this unique path with remarkable success. In this episode, Stephanie shares her journey from managing restaurants to leading sales teams and eventually holding executive roles across diverse industries. Discover how her operational mindset became the foundation of her achievements in sales and leadership, and gain insights into the evolving landscape of sales and marketing alignment.

Stephanie opens up about the power of vulnerability in leadership and the unexpected reactions she encountered when she admitted gaps in her knowledge. Learn how fostering a culture of collaboration and respect can lead to professional growth and team cohesion. We'll also discuss the surprising lack of formal sales education in colleges and the importance of continuous learning and adaptability, regardless of your career stage.

Dive into the complexities of operational roles within organizations with Stephanie as she explains the distinctions between revenue operations, go-to-market operations, and traditional sales and marketing operations. Hear her practical advice for marketing operations professionals aspiring to transition to revenue or sales operations roles, including the need to understand stakeholder language and business priorities. Finally, Stephanie shares her strategies for effective leadership and her active engagement on LinkedIn, offering a wealth of knowledge for anyone looking to advance their career in operations.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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Embark on a journey through the world of MarTech consulting with us, Courtney McAra and Grant Gregorian. Together, we peel back the layers of our industry, revealing the triumphs and trials that come with the territory of being consultants. Tapping into our personal stories, you'll hear firsthand the challenges we've faced and the exhilarating sense of freedom that comes from striking out on our own. Whether you're a seasoned consultant or a fresh face in the field, our candid conversations promise a trove of knowledge to empower your career path, packed with actionable insights and a supporting community touch.

In the spirit of sharing and support, we delve into the essentials of launching your consulting enterprise, touching on the often-overlooked legal intricacies and financial considerations. Our episode traverses from the practicalities of finding your footing with pricing strategies to the discipline of managing remote work—especially timely given the current global landscape. With Grant adding his rich perspective to the mix, we bring to life the collective wisdom that underscores our consulting experiences. Tune in for a session that not only enlightens but also fosters the growth of a community eager to share valuable tips and support each other through this dynamic consulting journey.

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Unlock the secrets of effective project management with Blaine Tetterton, who brings her wealth of experience from theater management to marketing and revenue operations. Blaine's journey is nothing short of fascinating, and in this episode, she shares how skills honed from managing the chaos of the stage have seamlessly translated to her current role. Plus, get the inside scoop on an upcoming event in the Raleigh-Durham area where experts will discuss the transformative impact of AI on marketing.

Dive deep into the nitty-gritty of structuring day-to-day workflows and managing workloads efficiently. We go beyond the basics, discussing advanced project management training and the integration of softer skills to elevate overall effectiveness. Blaine sheds light on capacity modeling and resource management, cautioning against the common but flawed assumption that a 40-hour work week equals full capacity. Learn how to use project management tools to better estimate task durations and make a compelling case for additional resources.

Join us as we dissect the balance between setting effective KPIs and managing complexity within varying team sizes and stages of maturity. From the strategic use of project management tools to the debate between Agile and Waterfall methodologies, this episode is packed with practical advice and real-world examples. Blaine and I share our experiences, emphasizing the need for simplicity, adaptability, and the right balance of metrics to ensure your project management approach is both efficient and effective. Don't miss out on this valuable conversation that bridges the worlds of theater and business.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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What motivates a seasoned lawyer to swap legal briefs for bed linens? Tune in as we sit down with Vivian McCormick, the brilliant co-founder and CEO of Wilet, a Canadian linens and bedding company. Vivian takes us on her transformative journey from the legal world to entrepreneurship, sharing profound insights about her time as in-house counsel at the Business Development Bank of Canada, and how it ignited her passion for building businesses. Discover how she navigated the leap from practicing law to launching Willit, complete with lessons learned about legal complexities, rebranding, and international expansion.

Resource management and adaptability are crucial in today's volatile economic landscape, and Vivian shares her strategic approach to these challenges. From making swift decisions to optimizing resources, we discuss how businesses can thrive in times of both abundance and shortage. Learn about the necessity of being agile, cutting down on unnecessary expenses, and managing growth sustainably—all skills that have become even more critical in the wake of the pandemic. 

Finally, delve into the nuances of strategic decision-making, branding, and SEO challenges. Vivian, alongside our hosts, explores the importance of blending thorough analysis with intuition, especially when facing the competitive landscape of SEO. From rebranding efforts to creating quality content that resonates with humans over algorithms, this episode offers invaluable insights into building a successful brand. Whether you're a budding entrepreneur or a seasoned business leader, this conversation will equip you with strategies to navigate the multifaceted world of running a business.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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Can marketing operations truly be considered a part of traditional marketing, or does it stand as its own unique discipline? Join us in this thought-provoking episode of OpsCast as we explore this question from multiple angles, diving into the essential roles and responsibilities that define marketing operations. Hear from Mike Rizzo as he delves into the origins of this contentious debate, intended more to spark conversation than controversy, and listen to Michael Hartmann and Naomi Liu as they share their differing viewpoints on the operational focus and technological intersections of marketing ops.

In this episode, we dissect the distinct roles within marketing operations and sales operations, highlighting the unique skill sets required for each. By drawing on personal experiences and real-world examples from LinkedIn discussions, we unpack the challenges faced by marketing ops professionals and explore the intriguing possibility of career transitions between marketing ops and field marketing. We highlight the importance of early collaboration and proactive communication to improve efficiency and effectiveness within marketing teams, stressing the need for marketing ops to be seen as a strategic, rather than just supportive, function.

Finally, the conversation shifts to the necessity of clear role definitions and effective communication of achievements within marketing operations. We underscore the strategic value that marketing ops brings to go-to-market planning and emphasize the vital role of celebrating successes to ensure recognition from senior leadership. As we look ahead to the upcoming Mops-Apalooza event, we share our excitement about the discussions that will further illuminate the critical role of marketing operations in today's data-driven landscape. Tune in to gain a deeper understanding of the evolving field of marketing operations and why it deserves recognition as a cornerstone of modern marketing strategy.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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On today's episode, we talk with returning guest Raja Walia, Founder and CEO of GNW Consulting. With over 20 years of experience, Raja shares his journey from solopreneur to leading a 16-person marketing operations agency. He also introduces a new framework designed to help marketing and revenue ops professionals articulate their value and navigate the ever-evolving landscape of Martech.

Tune in to hear:

• The unexpected challenges and lessons of building a marketing ops agency from the ground up.
• How to navigate the complexities of Martech consolidation and budget cuts.
• The development and application of a new framework to articulate the value of marketing and revenue operations.
• Strategies for improving cross-team alignment and collaboration between marketing, sales, and customer success.
• Real-world examples of how marketing ops teams can secure budget and drive impact.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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On today's episode, we walk with Jeremy Steinbring, Founder of RevOnyx, a Revenue Operations agency. Prior to starting RevOnyx, Jeremy led a Salesforce practice at another consultancy. Before that, he held several leadership roles in GTM & Product at companies focused on CRM, Salesforce, Hubspot and other platforms. He has also held business systems leadership roles, and has even worked in retail banking and insurance. 

Tune in to hear: 
-From retail banking to leading a Salesforce practice, and eventually founding Revonix, Jeremy discusses the key moments and decisions that shaped his career.

-Learn about the importance of a holistic approach to revenue operations and why simplifying tech stacks can lead to greater efficiency and profitability.

-Explore how AI and automation are transforming RevOps roles and what this means for the future of the industry.

-Insight into where RevOps should sit within an organization for maximum impact and how it can align with overall business goals.

Episode Brought to You By MO Pros 
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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In today's episode, we talk with Asher Mathew, Co-Founder and CEO of Partnership Leaders. Partnership Leaders is a private network built to elevate the role of partner teams in their companies. Prior to Partnership Leaders, Asher held senior leadership roles in partnerships and GTM,  including roles at Demandbase, Avalara and LeanData.  

Tune in to hear:

- Asher explain the concept of operational debt, its impact on businesses, and how it parallels technical debt.

- The evolution and importance of partner go-to-market motions like co-sell, co-market, and co-serve.

- The critical elements of building and funding communities, maintaining their ethos, and ensuring stakeholder support.

- The unique role of partner marketers and the need for better internal support to enhance external effectiveness.

- The benefits and challenges of strategic partnerships and co-building initiatives in today's business landscape.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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Unlock the secrets of AI's role in transforming search marketing with insights from Adi Abdurab, Senior Marketing Content Manager at KodeKloud. Explore how AI has evolved from the rudimentary visions of the 1970s to the cutting-edge large language models like BERT, Lambda, and MUM, which enhance our interactions with search engines. Adi and Michael dive into the progress of AI technology, shedding light on how it better understands human dialects and thought patterns, making it an integral part of our everyday digital experiences.

They complex challenges AI faces in the realm of search marketing. From deciphering user intent to combating the flood of AI-generated content, Adi shares real-world examples and personal experiences, including the competitive landscape of SEO in the semiconductor industry. They reflect on the paradoxes of AI development, scrutinize historical AI failures, and discuss the implications of Google's content filtering on SEO strategies. This chapter promises a nuanced view of the hurdles and triumphs in AI-enhanced search marketing.

They also address the limitations and future prospects of AI in content creation and search personalization. Discover how AI is reshaping online privacy concerns and the evolving landscape of content generation, from improving technical accuracy to streamlining processes like translations. They ponder the potential advancements in voice recognition and localized content, emphasizing the enduring appeal of traditional reading formats. Engage with them as they journey through expert insights and future expectations for AI's impact on search marketing.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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