Rachel Harrison has 22 years of branding, marketing, and communications experience. Rachel founded Rachel Harrison Communications, a company which focuses on public relations, integrated marketing, primarily in the spirits and hospitality industries.
Her extensive experience in hospitality, spirits, technology, and fashion allows her to find trends across multiple industries. She has a proven track record of creating unique partnerships and relationships that have helped expand awareness of the companies and brands she’s worked with.
In this episode, she talks about her job in public relations, brand and quality messaging strategies, how she manages her wonderful team, their close relationship, transparency, uses of digital marketing, how she helps their clients and deal with this global pandemic, and many MORE!
Be sure to check out Rachel Harrison's website, and connect with Rachel’s LinkedIN.
[2:00] Lion and Lamb and Rachel's humble beginnings
[10:00] launching a brand during COVID
[12:00] Servicing restaurant and bar clients
[15:30] Messaging and branding for clients
[25:00] About Public relations
[27:00] How Rachel manage her team
[34:00] Business aspirations
Questions, comments or thoughts please get in touch! I’m on Instagram,
Twitter, Facebook, LinkedIn, and even TikTok…..I think. Or just head to my website http://jlittrell.com. You can even book a call through this link.
Want a copy of my Banquet
Event Order Template? Click here! How about my nerdy Cocktail Calculator?
The Art of Learning by Josh Waitzkin [Audiobook]
Atomic Habits byJames Clear Weinberg on Writing (The Fieldstone Method) by Gerald M. Weinberg
This is Marketing by Seth Godin
This podcast is recorded on a Blue Yeti Microphone with an ASUS Zenbook Road Rig: iRig Lavaliers and my one plus Android Smartphone with a Powered USB-C Hub and a Bluetooth Keyboard.
SocialBee - My social media automation and syndication software
Appsumo - Where I get all my amazing, cheap software for a lifetime.
Canva - Graphics for all of my memes, flyers, posts, logos, pitches, etc. Fiverr - I hire a number of freelancers from Fiverr to handle things from web tasks, to show notes, to research
projects, to data entry. Outsourcing baby!
NameCheap.com - Whenever I have an idea for a business, one of the first things I do is set
Hostwinds - This is my web host. This is vital to hosting your website. Having
been through AWS and Hostgator, this is the move!