Opt in Profit

Today I'm talking about how to use your opt ins to make money. Opt ins are your freebies, your content upgrades, lead magnets, anything that you are giving away to people for free in exchange for an email address. I'm going to talk about how to actually make money from those opt ins.

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In this episode, I talk about a missed opportunity of many bloggers and business owners: Their Opt in Thank You Page! This is the perfect place to start when engaging with your subscribers and turning them from just a subscriber to a friend who loves and enthusiastically shares everything you do. We cover creating an upsell that aligns with your opt in, featuring more free and related content from your blog as well as a simple but effective page that encourages social sharing.

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It might feel like having a landing page is too much of a time sucker or that it's redundant or unnecessary, but here's why your Opt In should definitely have its very own landing page. First of all, having a landing page keeps people from being distracted by everything else you have going on. By having a full landing or sales page for your Opt In, you're creating a space where they can focus fully on the benefit of THAT Opt In, rather than everything else on your website.

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Hey friends! I'm excited to talk about the different pages that make an irresistible Opt in that will help your new subscribers connect with your content and actually use your opt in! It also includes a sweet little tip on how to add a call to action button!

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One of the major benefits of having a resource library rather than only one Opt In is that a resource library can be a great Opt In itself. You can still have each of your individual Opt In freebies, but if you make them a part of your resource library and then make the resource library the opt in, it can really sweeten the deal for potential subscribers.

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In this episode, I am literally giving you an a+ strategy on how to turn your Facebook like or Instagram live into an Opt in! Repurposing your content not only saves you time from having to create content for every platform from scratch, it also allows you to reach even more people with the value you are already giving to your community.

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But wait, aren't opt ins free? Yes, they definitely are. However, you need to be prepared to spend some time with customer service to take care of your people when your opt in really starts taking off! People will send you love notes telling you how much your opt in rocked their world, but they may also need a bit of help. Customer service is important for opt ins too, especially if you want to turn your new subscribers into clients or customers!

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There are so many different types of opt ins that you can give to your new brand besties without feeling like you are giving them something that is boring and over used. In this episode I talk about some of the most popular forms of digital opt ins that you can create, and how to combine a few to make an opt in that people will send you love letters over!

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You know that time you had a million opt in ideas, and couldn’t decide on ONE because you had no clue what people want or need? Yes, me too (and like, everyone else). It’s easy for people to say, “just ask your audience what they want” and yes, that does work unless of course, you have no audience.

That leaves you in opt in limbo, wondering how in the world to create an opt in that your audience will love your for. In this micro episode, I talk about some of my favorite ways to do some simple research to get a better idea of what you should create (and I also give you a gentle nudge to just get started, girl). 

For full show notes links and free templates and training head to vanessaryan.co/thanks-friend

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In this episode, I talk about ideas for opt ins that will grow your email list during a launch! Let's dive in!

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