Optics in Action

Optics in Action

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Optics in Action episodes

  • 5 - The Most Effective Strategies for Improving Sales and Marketing in Small Businesses with Next Level Coaching's Kyle Mealy

    Your host, Ryan Weiss, talks with the CEO of Next Level Coaching, Kyle Mealy. Kyle Mealy, a fractional CRO for small businesses, shared his background and experience during our conversation. His passion for helping entrepreneurs was evident, a passion that was ignited because his own family relied on an entrepreneur for their livelihood. He emphasized the courage and dedication required to be an entrepreneur and the significant impact they can have on their team and the world.

    Delving into the role of a fractional CRO and how they can help organizations improve their sales and marketing. Kyle explained his role in helping organizations simplify, measure, and improve their sales and marketing efforts. He emphasized the need for clear definitions, a cohesive system, and a focus on margins and profitability.

    To learn more about Kyle's work, click HERE and HERE.

    Think you'd be a great guest on the show? Apply HERE.

    Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

    15 min
  • 4 - Maximizing Your Travel Rewards: Learn How to Save Thousands on First Class Flights with MilesMentor's Anastasia Toomey

    Your host, Ryan Weiss, talks with the Expert EOS Implementer of MilesMentor, Anastasia Toomey. MilesMentor is a luxury travel consultancy that teaches people how to travel for free using airline points. Their target audience is anyone who loves to travel and wants to make it more accessible and affordable. They offer two ways to engage: becoming an expert by taking a learning course or seeking guidance from a mentor for a specific trip.

    Anastasia shed light on her role as an implementer and integrator. An implementer helps businesses put an entrepreneurial operating system in place, focusing on vision, traction, and health. An integrator, on the other hand, ensures that all aspects of the business are seamlessly integrated and that the visionary's ideas are executed effectively.

    When it comes to MilesMentor, the process involves setting a travel goal, creating a point accumulation strategy, efficiently using points to book flights, and debriefing after the trip to assess the benefits gained from the program. The goal is to save clients more money than they spend on the membership.

    To learn more about Anastasia's work, click HERE and HERE.

    Think you'd be a great guest on the show? Apply HERE.

    Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

    14 min
  • 3 - The Most Effective Way to Systematize Your Sales Process and Maximize Growth with Convergo's Bill Poole

    Your host, Ryan Weiss, talks with the President of Convergo, Bill Poole. Bill, an expert in sales and marketing, shared his insights on the importance of systematizing the sales process and engaging salespeople. In this blog post, I'll share the key takeaways from our conversation.

    Bill emphasized the significance of sales and marketing in the business ecosystem, particularly for entrepreneurs who often focus on operational aspects. He explained that while many entrepreneurs prioritize operational processes, sales, and marketing are often the last areas to be systematized. However, having a systematized sales process adds value to the business and is crucial for long-term success and growth.

    Convergo helps entrepreneurs by providing a system and a fractional sales professional to assist them in building a sales process. This allows entrepreneurs to achieve small wins along the way and eventually hire a full-time sales representative. Additionally, Convergo helps sales teams by systematizing the sales process and providing fractional leadership until the team is ready for full-time revenue.

    To learn more about Bill's work, click HERE and HERE.

    Think you'd be a great guest on the show? Apply HERE.

    Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

    19 min
  • 2 - The Most Essential Skills for Effective Leadership and Management with E Leader Experience's Megan Robinson

    Your host, Ryan Weiss, talks with the Founder of E Leader Experience, Megan Robinson. Having initially set her sights on becoming the VP of Marketing, Megan climbed the corporate ladder and gained valuable experience across various sectors. However, she ultimately discovered her true passion in coaching and consulting, serving as a testament to the power of perseverance and finding one's true calling.

    Megan believes in the significance of leadership development and understanding the human aspect of business. She firmly believes that leadership serves as the linchpin in managing culture, people, and skill-building.

    There is a crucial balance between vision and execution, as well as the intersection of process and people in achieving organizational goals. Proactive leadership and addressing reactive people issues emerged as key themes. Megan touches on the value of viewing reactions as leadership opportunities and stresses the importance of staying aware of organizational dynamics.

    To learn more about Megan's work, click HERE and HERE.

    Think you'd be a great guest on the show? Apply HERE.

    Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

    21 min
  • 1 - The Ultimate Guide to Achieving Optimal Alignment of People and Processes with EPS OPTIC(S)' Ryan Weiss

    On this inaugural episode of Optic(s) in Action, Josh Elledge of UpMyInfluence speaks with Ryan Weiss the creator of the show and Founder and CEO of EPS OPTIC(S). The primary goal of "Optic(s) in Action" is to feature thought leaders and discuss concepts and ideas related to vision, clarity, and creating a great work environment. Ryan has the privilege of working with a wide variety of clients in different industries, which has allowed him to build a network of amazing people.

    In each episode, Ryan will delve into the consulting and software development teams at EPS Optic(s). Ryan will explore how they help business owners and leaders solve problems and improve processes. He aims to spotlight leaders who value their employees, strive to improve their organizations, and understand the importance of aligning strategy, processes, and people.

    To learn more about Ryan, click HERE.

    Think you'd be a great guest on the show? Apply HERE.

    Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

    13 min

About Optics in Action

From the publisher's feed

Introducing Ryan C Weiss, the visionary President of EPS and the dynamic host of the Optics in Action podcast. With a track record of successful leadership spanning over two decades, Ryan has consistently driven business results and profitability in teams, programs, and operations. His profound appreciation for diverse cultures has been nurtured through extensive international work across three countries, where he led global teams in over 20 nations.