Optimal StartUp Daily

Erin Blaskie shares what Taylor Swift can teach us about nostalgia marketing. Episode 226: What Taylor Swift Can Teach Us About Nostalgia Marketing by Erin Blaskie (Social Media Marketing Tactics & Strategies). Erin Blaskie has helped numerous businesses come online, establish their web presence and create community. Erin’s primary expertise is in creating solid systems and processes for businesses but she also leads clients to leverage the power of the Internet to nurture community, create culture and inspire change. She is a TEDx speaker and a Google Certified Speaker and speaks all around the world. The original post is located here:   & in ! and

James Altucher the 9 surefire ways to fail at anything. This is Part 2 of 2. Episode 225: The Nine Surefire Ways to Fail At Anything - Part 2 by James Altucher (Personal Development for Business Managers). James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies and says he failed at 17 of them. He has published 11 books, and is a regular contributor to The Financial Times, TechCrunch, and The Huffington Post. USA Today named his book Choose Yourself one of the 12 Best Business Books of All Time. The original post is located here:   & in ! and

James Altucher shares the 9 surefire ways to fail at anything. This is Part 1 of 2. Episode 224: The Nine Surefire Ways to Fail At Anything - Part 1 by James Altucher (Business Mistakes - Like Hacking Your Leadership). James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies and says he failed at 17 of them. He has published 11 books, and is a regular contributor to The Financial Times, TechCrunch, and The Huffington Post. USA Today named his book Choose Yourself one of the 12 Best Business Books of All Time. The original post is located here:   & in ! and

Nir Eyal shares some tips for aspiring writers and how he wrote his book, Hooked. Episode 223: Mind Hacking a Book by Nir Eyal (Efficiency & Productivity). Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here:   & in ! and

Kate Erickson of Entrepreneur On Fire shares tips on building your audience. Episode 222: Business Challenge: Building Your Audience by Kate Erickson of EOFire (Product Design & Marketing). Kate Erickson joined John Lee Dumas and the EOFire team in April 2013 as the Content Creator. Since then, she's grown to consider herself the overall Implementer of all things at EOFire. Over the past several years at EOFire, she has uncovered new passions. Her most recent: helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow. The original post is located here:   & in ! and

Leo Babauta of Zen Habits writes all about personal branding and why it's hard to rebrand. Episode 221: Personal Branding: Be Aware of Your Pigeonhole - It's Hard to Switch by Leo Babauta of Zen Habits (Brand Awareness). Leo Babauta created Zen Habits, which is about finding simplicity and mindfulness in the daily chaos of our lives. It’s about clearing the clutter so we can focus on what’s important, create something amazing, find happiness. The original post is located here:   & in ! and

Philip Taylor of PT Money shares how to make extra money blogging. Episode 220: How to Make Extra Money Blogging (7 Important Questions Answered) by Philip Taylor of PT Money (How to Start a Blog). PTMoney.com is about helping you make extra money, save more money, and spend your money wisely--all in an effort to help you fix your finances so you can build the life you want. It was started by Philip Taylor, a CPA, entrepreneur, and blogger who started the site in 2007. He also created FinCon, the popular conference for financial nerds. The original post is located here:   & in ! and

Kristin Wong shares her favorite tips for overcoming writer's block. Episode 219: My Favorite Tips for Overcoming Writer's Block by Kristin Wong (Side Hustles). Kristin Wong is a freelance writer and journalist who writes for Lifehacker, Mentalfloss, and New York Magazine. She frequently covers travel, personal finance, and human behavior. Kristin launched her own blog, www.thewildwong.com, to write about life as a work-from-anywhere freelancer. She aims to help other creative entrepreneurs navigate the tricky world of freelancing, from managing money to traveling the world to staying productive and getting stuff done. Kristin is a self-professed money geek and is slated to publish a book about personal finance in March of 2018. The original post is located here:   & in ! and

Neil Patel shares 6 psychology tips that'll help you build a loyal blog audience. This is Part 2 of 2. Episode 218: 6 Psychology Tips That'll Help You Build a Loyal Audience - Part 2 by Neil Patel (Product Design & Marketing). Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. The original post is located here:   & in ! and

Neil Patel shares 6 psychology tips that'll help you build a loyal blog audience. This is Part 1 of 2. Episode 217: 6 Psychology Tips That'll Help You Build a Loyal Audience - Part 1 by Neil Patel (Like The Blogging Your Passion Podcast). Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. The original post is located here:   & in ! and