In this episode, AI-Podden talks with Anders Gustafsson, Chief Strategy Officer, Brightbid. Anders tells us how Brightbid uses AI to help companies better reach their customers through Google Ads. He explains how Google and Bing ads work and how a more data driven approach to bidding per ad and user could increase the conversion rate, that is increase the number of users clicking on a company's ad per amount of money spent. Read more: https://ai-podden.se/