We have a brand new e-book in town folks  In this brand new e-book, available in FacebookDisrupter.com, we cover the ins and outs of how the platform works, why a lot of the previous lessons are wrong, some of the biggest mistakes people make, and how are you can use the machine to work smarter instead of you working harder.  Optimization a Facebook Ad Accounts is one of the most vital disciplines any media buyer should understand. It’s also one of the most widely misunderstood tools in the tool belt.  Sadly, at least 80% of people who run Facebook ads were taught by somebody that is not an expert in Facebook ads. More often than not most of the lessons that are being taught, are being handed down from Google and email disciplines.  The fact of the matter is, these can be affecting solutions, however they tremendously limit upside potential.  By the nature of the platform, if you have a good business model, you can do things rather poorly at small scale and be successful  However if you have a bad business model, or you were trying to truly Scaling Your Brand, these tactics will fundamentally limit your success.