In this episode of The RevOps Corner, our host Eddie Reynolds sits down with none other than John Barrows, CEO of JB Sales and professional sales trainer to some of the biggest B2B brands in the world. John shares his methods for successful outbound, focusing on how to operationalize the outbound process for B2B SaaS companies in 2024.

This episode is filled with practical advice for sales operations professionals on building a process that targets the right prospects, at the right time, with well-structured messaging and personalization.

00:00 Introduction

00:56 How Outbound is Changing

07:08 Importance of the Learning Process

10:50 It Starts with the ICP

17:07 Segmenting Your Prospects

25:17 The Holy Grail of Prospecting

29:55 What Are Sales Triggers

38:27 The Optimal Outbound Process

41:43 Tailored,Targeted, and Templated Messaging

47:44 RevOps Role in Optimizing Outbound