Do you assume that a prospective customer moves seamlessly from awareness to consideration to conversation in a pre-determined way? If so, you may be in for a shock. According to a new report, many B2B marketing experts agree the traditional marketing funnel is no longer fit for purpose. This week, we're joined by Dan Vanacore, Director of New Business Development at Cloud 9 ERP Solutions, to take a closer look at what can be done to create and nurture your B2B eComm customer journey. We also examine how the UAW's continued strike could have larger affects on wholesale distribution, and of course, more on the continuing growth of AI.

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