Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment.

Key Takeaways:

- Strategies for brand visibility in AI search

- The role of social media and user-generated content in AI visibility

- AI search market share and trends

Episode Timeline:

1:25The evolution of AI in search

2:50 What's happening at DKC Analytics these days?

4:00What are the most popular AI search engines?

5:00Tod was fooled by an AI hallucination

6:10DKC's AI Evolution search strategy

8:15The first steps in creating an AI strategy

9:15AI search loves Reddit

12:45AI is pulling from non-traditional sites

16:40Basic practices for AI search

18:05Does Google squash AI content?

21:20How do people get a free audit from DKC?

This episode’s guest:

• Apurva Sarkar on LinkedIn

• DKC Analytics

• For a free trial email: Apurva [email protected]

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