Order of Operations

Libby and Nicki finally dig into SALES! Starting at the first conversation with a lead, OOO goes through the general sales process: greeting, discovery, sales pitch and the all important CLOSE. Learn some tips and tricks as well as what NOT to do. This is merely a slice out of the sales funnel- be sure to check out previous episodes on marketing and lead generation for the full process!

The goal of the game "Among Us" is to figure out the impostor among the crewmates. What do you do if you always feel like the impostor? Nicki and Libby dig into imposter syndrome, which one of them absolutely has! Find out how much imposter syndrome can cost you, the signs you may have it, and also how to manage it!

Fun fact: you can spell it impostor or imposter!

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Amy Bennis joins Nicki and Libby is a horror story swapping episode all about resales! When buying a business, you think you know what you're going to get but there may be surprising lurking in a dark corner. Hear tall tales of chaos, anarchy and a few bugs as you learn what to watch out for as you purchase an business!

Be sure to catch Amy on her regular podcast as one of the hosts of "White Privilege Personified"! 

Coach and essential skill extraordinaire Elizabeth Lyons joins Nicki and Libby to discuss the DiSC profile and how to use it best! They explore some history of the DiSC personality profile, what each letter means, how to do a quick test on yourself and those around you, and what type makes a great leader! Hint: that is a bit of a trick question!

Elizabeth Lyons is available to continue the conversation and to help with anything that may be troubling you as a leader! She can be reached at [email protected]. Whether you are ready to invest in yourself or are just looking for more information, contact Elizabeth for a free discovery session! 

Nicki goes through one of her favorite topics with Libby: PERSONALITY TESTS! The mini-series starts off exploring the history behind Myers-Briggs, what the 16 different types are, and then how to use all this information. If you can't guess already, find out Nicki and Libby's types as well!

Through this serendipitous marketing series, Nicki and Libby finish their final? chapter with content development! Develop a plan for the material going out to your prospects and customers by setting a customer avatar and determining a style guide. Also, find out why hot sauce is important for content development!

With Covid requiring most people to stay home, digital marketing has become the main way to get in front of potential customers! Libby and Nicki explore different types of email campaigns, different email clients, what they've found to be effective and what they really haven't liked. Learn practical email campaign actions that you can take to improve your lead conversion. Learn some staggering email statistics and how to cut through the noise so you don't turn into one of those statistics!