In this episode I sit down with Sid Khaitan who is currently the director of content strategy at Intouch group. At the time of recording he was the Strategic Insights Lead for Growth and Revenue Strategy at GoHealth. He is also a very talented marketer I worked with when we were at University together.

We discuss the importance of paid and organic strategies, and the conditions under which a business would use each strategy given their goals and position in the maturity curve. Tune in to learn about the intricacies between these two marketing tactics!

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