OrionX.net

<img width="1600" height="900" data-tf-not-load src="https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i.png" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i.png 1600w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-300x169.png 300w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576.png 1024w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-150x84.png 150w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-768x432.png 768w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1536x864.png 1536w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-888x500.png 888w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-444x250.png 444w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-320x180.png 320w" sizes="(max-width: 1600px) 100vw, 1600px" />

The Cart (cartoon) of the week is about mis-targeted ads despite all the data that online services have about their users. The challenges of Tupperware, the company that pioneered food storage containers, is next, and we end with a discussion of ethical marketing and a call for examples of successful and ethical marketing, as a counterbalance to too many stories where misbehavior is tolerated and even viewed as clever.

The post Mktg_Podcast-26: In Search of Ethical Marketing appeared first on OrionX.net.

Post-Exascale Computing for the NNSA (National Nuclear Security Administration) is the subject of a new report by a distinguished working and review committes comprised of notable supercomputing experts. The report examines the trajectory of high-end supercomputing to date, future needs, emerging technologies, advances in scientific disciplines and computational methods, and the workforce, industry partnerships, and roadmap necessary for successful deployment. We bring you a summary of the report’s key findings and recommendations. @HPCpodcast is delighted that two of the panelists were guests of this show in recent months.

The post @HPCpodcast-55: Post-Exascale Computing for the NNSA appeared first on OrionX.net.

We discuss Silicon Photonics with Keren Bergman, the Charles Batchelor Professor of Electrical Engineering, Faculty Director of the Columbia Nano Initiative, and Principal Investigator of Lightwave Research Laboratory at Columbia University. Prof. Bergman is the recipient of the 2016 IEEE Photonics Engineering Award and is a Fellow of Optica (Optical Society of America) and IEEE.

The wide range of topics includes: Silicon Photonics vs. Fiber Optics used in telecommunications, the use of photonics c0mmunication vs. computation, what aspects of light are used to achieve  efficiencies, packet switching vs circuit switching, current advances and speeds, economic considerations and likely first uses, supply chain, fabrication, assembly, and packaging technologies for photonics.

The post @HPCpodcast-54: Silicon Photonics, w Keren Bergman appeared first on OrionX.net.

<img width="1600" height="900" data-tf-not-load src="https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i.png" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i.png 1600w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-300x169.png 300w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576.png 1024w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-150x84.png 150w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-768x432.png 768w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1536x864.png 1536w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-888x500.png 888w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-444x250.png 444w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-320x180.png 320w" sizes="(max-width: 1600px) 100vw, 1600px" />

The inaugural installment of a new section, Cartoon of the Week, takes us to product-market fit vs just raising more funds. Another recurring subject is marketing data, this time covering “good data” and “same data”.  Then it’s time to discuss whether the store really is the media?!

The post Mktg_Podcast-25: Product-Market Fit, Data, Store and Media appeared first on OrionX.net.

Adrian Cockcroft, Stephen Perrenod, and Shahin Khan get together in a free-flowing coffee-shop style discussion of future system architecture in supercomputing. The motivation for this episode started during the SC22 conference, where several advances seemed to point to significant changes in system design and optimization. This led to Adrian’s article “SC22: CXL3.0, the Future of HPC Interconnects and Frontier vs. Fugaku” and a deeper dive in his paper: “Supercomputing Predictions: Custom CPUs, CXL3.0, and Petalith Architectures”. Similar threads were discussed over at the @HPCpodcast. At the same time, the well-received and well-discussed paper “Myths and Legends in High-Performance Computing” by Satoshi Matsuoka, Jens Domke, Mohamed Wahib, Aleksandr Drozd, and Torsten Hoefler, instigated a valuable discussion of 12 topics, from major technology areas to specific capabilities in future HPC systems, to application performance. All of that is discussed here flavored with some historical accounts.

The post OrionX Download Podcast: Future System Architecture appeared first on OrionX.net.

When soldiers are software engineers a new warfare emerges. Modern warfare is similar to, and needs, high tech product development with fast cycles and incremental improvement. The new Technopolitics section starts with the role of software engineers enlisted in the Ukrain war. Next is the House Committee on Science Space and Technology hearing on “US, China, and the Fight for Global Leadership: Building a U.S. National Science and Technology Strategy”. New and substantial funding (£800m) for the UK Exascale program promises to bring the UK into the exascale world by 2046. (This was subsequently complemented by another £2.5B for quantum technologies.) Under the HPC-AI section of the podcast, we discuss the recent changes to the Intel high-end GPU roadmap and lament the lost opportunity to communicate that better.

The post @HPCpodcast-53: Warfare as Product Development, Intel Roadmap appeared first on OrionX.net.

In what might become a regular segment, we cover important advances in tech that signal changes in markets and policies. This time, we discuss the iPhone moment in AI and the ensuing AI gold rush, virtual quantum computers, and how silicon photonics can change the chip industry.

The post @HPCpodcast-52: AI iPhone Moment, Virtual Quantum, Silicon Photonics appeared first on OrionX.net.

<img width="1600" height="900" data-tf-not-load src="https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i.png" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i.png 1600w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-300x169.png 300w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576.png 1024w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-150x84.png 150w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-768x432.png 768w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1536x864.png 1536w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-888x500.png 888w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-444x250.png 444w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-320x180.png 320w" sizes="(max-width: 1600px) 100vw, 1600px" />

Shahin and Doug discuss a variety of hot topics in marketing, starting what marketing success means, which leads to the difficulties in digital attribution and interpreting data, and whether econometrics can be a solution (as suggested in a recent article in The Drum, “Digital attribution is dead! Les Binet tells us why marketers need econometrics in 2023”, by Samuel Scott). They also get deeper into how the concept of “customer satisfaction” actually correlates to product sales.

The post Mktg_Podcast-24: Defining Success, Econometrics, Loyalty appeared first on OrionX.net.

In the The Messenger Lectures in 1964 at MIT, Richard Feynman said “On the other hand, I think I can safely say that nobody understands quantum mechanics. … Do not keep saying to yourself, if you can possibly avoid it, ‘But how can it be like that?’ because you will get ‘down the drain’, into a blind alley from which nobody has escaped. Nobody knows how it can be like that.”

Why is that? And can the teaching and understanding of Quantum Mechanics be simplified without loss of accuracy or mathematical rigor? For the answer, you have come to the right podcast!

Bob Coecke, co-author with Stefano Gogioso of the recently-released book Quantum in Pictures: A New Way to Understand the Quantum World joins us to discuss why quantum mechanics is so hard, the inspirations behind the book, and how he’s working to make quantum computing more accessible through his work.

Bob is Chief Scientist at Quantinuum, Distinguished Visiting Research Chair at the Perimeter Institute for Theoretical Physics, Emeritus Fellow at Wolfson College Oxford. For the previous two decades, he was Professor of Quantum Foundations, Logics and Structures at the Department of Computer Science at Oxford University, where he co-founded and led a multi-disciplinary Quantum Group that grew to 50 members and supervised close to 70 PhD students. He pioneered Categorical Quantum Mechanics, ZX-calculus, DisCoCat natural language meaning, mathematical foundations for resource theories, Quantum Natural Language Processing, and DisCoCirc natural language meaning. His work has been headlined by various media outlets, including Forbes, New Scientist, PhysicsWorld, ComputerWeekly. He’s also a musician and painter.

The post @HPCpodcast-51: Bob Coecke on Quantum in Pictures (Book) appeared first on OrionX.net.

The latest news in Quantum Computing, as well as Google’s response to ChatGPT, Bard, IBM cloud’s new AI supercomputer, which also leads to a discussion of IBM.

The post @HPCpodcast-50: Quantum, AI Chatbots, IBM Cloud’s AI Supercomputer appeared first on OrionX.net.