OrionX.net

In this SC22 postview, we go over what happened at the show in Dallas last week. Topics include: the energy and attendance at the show, liquid cooling, PCIe, CXL, AI Chips, Open Standards, Storage, Future of Supercomputing, global players, and yes, where SC23 will be held and what its tagline is!

The post @HPCpodcast-44: SC22 Postview appeared first on OrionX.net.

<img width="1600" height="900" data-tf-not-load src="https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i.png" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i.png 1600w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-300x169.png 300w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576.png 1024w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-150x84.png 150w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-768x432.png 768w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1536x864.png 1536w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-888x500.png 888w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-444x250.png 444w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-320x180.png 320w" sizes="(max-width: 1600px) 100vw, 1600px" />

We start with Microsoft’s Decision to rebrand Office again, this time to Microsoft 365: eliminating “Office” and aligning “365” with the whole company. Retail mergers are next, and interesting because it’s a competitive low margin business. Buying vs. shopping maps well to online vs. in-store and we have a funny story to discuss that next. We end with meat alternatives and how difficult it is to grow in that market, and a big discussion on brand loyalty and brand love.

The post Mktg_Podcast-19: Rebranding Office, Low-Margin M&A, Brand Loyalty appeared first on OrionX.net.

The 60th edition of the TOP500 list is here, reresenting 30 years of systematic data on the highest performing computer architecture and configurations. Whether or not the list surprises in a big way (you’ll have to look at the GREEN500 list for the surprise this time), it always offers important historical data and valuable “tea leaves” to anticipate the future. We look at the highlights of what changed and what can be expected to change in systems, technologies, and geographies.  The Frontier system at Oakridge National Lab continues its commanding lead over the list. Europe shows interesting growth. China continues to not play. AMD shows unsurprising leadership in CPUs and growing presence at the high-end in GPUS while Nvidia retains its comfortable lead in GPUs. Ethernet is a flood that gently rises every time but the interconnect landscape is evolving in important ways. HPCG puts it all in perspective, and the mixed precision benchmark HPL-MxP points to the evolution of HPC and AI as they impact each other.

The post @HPCpodcast-43: TOP500 at SC22 appeared first on OrionX.net.

Chris Miller, author of the important and riveting book Chip War, joins us to discuss the crucial nature of the semiconductor industry and and the global competition that has been a part of its history since early days. He is Associate Professor of International History at the Fletcher School of Law and Diplomacy at Tufts University, Jeane Kirkpatrick Visiting Fellow at the American Enterprise Institute, and Eurasia Director at the Foreign Policy Research Institute. Chip War has been shortlisted for the Financial Times Business Book of the Year award.

We had a long list of topics and questions:

And we got through most of them.

Join us for this fascinating discussion.

The post @HPCpodcast-42: Chris Miller on Chip War appeared first on OrionX.net.

SC22 is approaching and we take stock of the taglines for the show going back to SC14. Do you remember any of them? This years tagline leads us to trade wars and the impact they could have on scientific collaboration. We’ll have an entire show on ship wars next week with a special guest. Also covered is new shared memory capabilities in the cloud.

The post @HPCpodcast-41: SC Taglines, Trade Wars, Shared Memory Tech appeared first on OrionX.net.

<img width="1600" height="900" data-tf-not-load src="https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i.png" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i.png 1600w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-300x169.png 300w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576.png 1024w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-150x84.png 150w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-768x432.png 768w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1536x864.png 1536w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-888x500.png 888w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-444x250.png 444w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-320x180.png 320w" sizes="(max-width: 1600px) 100vw, 1600px" />

The Twitter deal happened, but rewind the tape to when a trove of text messages was published, providing a glimpse into how people of note in tech discuss deals and strategies. So of course we have to discuss that. Then it’s off to another flare-up about “distinctive vs. differentiated”. Is “distinctive” distinctive or differentiated?! The continuing complexities of marketing data. And how your marketing mix needs to mix it up!

The post Mktg_Podcast-18: Musky Texts, Distinctive, Data, Marketing Mix-It-Up appeared first on OrionX.net.

We are delighted to have Kathy Yelick as our special guest to celebrate the Exascale Day (10/18). Dr. Yelick is the Robert S. Pepper Distinguished Professor of Electrical Engineering and Computer Sciences and the Vice Chancellor for Research at UC Berkeley, and Senior Faculty Scientist at Lawrence Berkeley National Laboratory. Her expansive perspective and expertise led us through a wide ranging discussion including the impact of exascale computing on society, the role of HPC in helping set public and international policy, multi-physics research, advancing software technologies, diversity in HPC, the recent RFI from DOE and what the future might hold, the enormous contributions of UC Berkeley to computing technologies and scientific research and how it stays in the forefront, and proposals for a new college. We also touch on a few of Dr. Yelick’s research projects such as Partitioned Global Address Space (PGAS) and the ExaBiome project and the Berkeley Benchmarking and Optimization (Bebop).

The post @HPCpodcast-40: Kathy Yelick on Exascale Day, Research, New College appeared first on OrionX.net.

The storied Aurora exascale supercomputer at Argonne National Lab is making progress as blades for the system are reportedly shipping. This was part of the news from the well-crafted and executed Intel Innovation Day. Open source software is a big part of the HPC/AI puzzle and Linux wars are heating up. The Tesla AI day provided some info on what is new with their home-grown AI chip and the associated system.

The post @HPCpodcast-39: Aurora, Intel Day, Linux Wars, Tesla Day appeared first on OrionX.net.

<img width="1600" height="900" data-tf-not-load src="https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i.png" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i.png 1600w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-300x169.png 300w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576.png 1024w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-150x84.png 150w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-768x432.png 768w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1536x864.png 1536w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-888x500.png 888w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-444x250.png 444w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-320x180.png 320w" sizes="(max-width: 1600px) 100vw, 1600px" />

Acupuncture for “ED”?! Yes, it’s a thing and a case study in this episode. How do you position and message and demand-gen for it? Let’s not lose touch with why marketing is needed. And AMA’s definition marketing wants to be taken apart.

The post Mktg_Podcast-17: Case Study, What is Marketing appeared first on OrionX.net.

We caught up with Steve Conway, well-known HPC executive and analyst formerly with IDC and Hyperion Research, in an engaging and wide ranging discussion. We start with Edge HPC and trends towards massively-distributed massively-heterogeneous computing, which takes us to convergence of HPC and AI, mixed precision spectrum, the importance of simulation, the impact of exascale on general computing, global policies, China and Europe, the impact on scientific collaboration, differences in funding models, and the necessary ingredients to attract top talent.

The post @HPCpodcast-38: Steve Conway on HPC Technology and Policy Trends appeared first on OrionX.net.