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One of the most recognized names in strategic marketing and communications in HPC, and an “SC Perennial“, special guest Mike Bernhardt joins Doug and Shahin to discuss the important role that the marketing function plays in HPC. A lot has changed in HPC and a lot has changed in marketing. What should smart organizations do to improve their market presence and build a loyal customer base?

The post @HPCpodcast-32: The Role of Marketing in HPC appeared first on OrionX.net.

Following reports that ASML is under diplomatic pressure to regulate the export of its fabrication equipment to China, we discuss market data, other suppliers of fab equipment, and a quick view of some of ASML’s own suppliers. Also covered are the differences between the approach to Exascale in China and the US based on recent research by Hyperion. We end the episode by setting up the vast universe that is the modern HPC software stack as we prepare to cover it systematically over several episodes. We welcome suggestions for guests who can shed light on the state of software in specific layers.

The post @HPCpodcast-31: ASML Export Control, HPC Software Stack appeared first on OrionX.net.

<img width="1600" height="900" data-tf-not-load src="https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i.png" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i.png 1600w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-300x169.png 300w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576.png 1024w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-150x84.png 150w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-768x432.png 768w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1536x864.png 1536w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-888x500.png 888w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-444x250.png 444w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-320x180.png 320w" sizes="(max-width: 1600px) 100vw, 1600px" />

Time to discuss pricing in B2B and B2C and the many parameters that go into it. But first: what happens when a want ad demands so many skills and qualifications that nobody would qualify?

The post Mktg_Podcast-12: Pricing, and “So, you want to hire a super hero!” appeared first on OrionX.net.

Following the Request for Information (RFI) issued last week by the DOE, we caught up with Dr. Horst Simon, Special Advisor to the Laboratory Director at Lawrence Berkeley National Laboratory (LBNL) and co-editor of the TOP500 list since 2000, to take us through how the DOE is gearing up to go beyond Exascale. A very insightful conversation touching on many aspects of what’s next!

The post @HPCpodcast-30: DOE RFI with Horst Simon, from System to Ecosystem appeared first on OrionX.net.

<img width="1600" height="900" data-tf-not-load src="https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i.png" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i.png 1600w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-300x169.png 300w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576.png 1024w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-150x84.png 150w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-768x432.png 768w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1536x864.png 1536w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-888x500.png 888w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-444x250.png 444w, https://orionx.net/wp-content/uploads/2022/02/Mktg_podcast_blog-image_photos-b-1600i-1024x576-320x180.png 320w" sizes="(max-width: 1600px) 100vw, 1600px" />

Doug and Shahin start with what it takes to go viral and whether it is worth the cost if it doesn’t happen organically. The main topic is the four Ps of marketing and a discussion of product and place in B2B and B2C. Give it a listen and let us know what you think.

The post Mktg_Podcast-11: Viral Marketing, The Four Ps: Product and Place appeared first on OrionX.net.

The HPC User Forum held a special event at Oak Ridge National Laboratory last week, complete with an opportunity to get a viewing of the facilities (not quite a tour) and discussions of Exascale Computing and beyond. Doug Black was on the scene and we discuss what all went down. Of special note is the staffing challenges of HPC sites, and the brewing strategy about how future leadership computing systems would look like. This is an important topic that we have covered with our guests in previous episodes and some patterns are emerging as we continue to analyze the future of supercomputing hardware and software.

The post @HPCpodcast-29: Up Close and Personal with Frontier, and What Lies Beyond appeared first on OrionX.net.

The conversational AI, LaMDA seems to represent a significant advance in AI, bringing up discussions of AI sentience, consciousness, and personhood. It also underscores the urgency of thoughtful social policies based on ethical and legal frameworks. Also discussed is the state of Crypto and NFT: cryptocurrencies and non-fungible tokens. Should we look at them as technologies that might find valid use cases, investment vehicles that require close scrutiny, or both? These are very important topics in our times.

The post @HPCpodcast-28: LaMDA and AI Sentience, Crypto Price Collapse appeared first on OrionX.net.

Following his always-anticipated and always-insightful closing keynote at the recent ISC conference, we caught up with Prof. Thomas Sterling to discuss the state of HPC.  Dr. Sterling is Professor of Intelligent Systems Engineering at the Indiana University (IU) School of Informatics, Computing, and Engineering, and President and Co-founder of Simultac, a technology company focused on non-von-Neumann memory-based system architectures. Since receiving his Ph.D from MIT as a Hertz Fellowm Dr. Sterling has been a pioneer of parallel processing systems in HPC. His many achievements include the creation in 1994 of  the “Beowulf cluster” with Donald Becker at NASA, a system that helped drive the scale-out computing architecture.

Here are the topics and the time-stamp in the podcast when they are discussed:

The post @HPCpodcast-27: Thomas Sterling, The State of HPC appeared first on OrionX.net.

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Topics today center around the cost and complexity of marketing, hiring marketing talent, and the unique challenges that CMOs face within the C-Suite. Fun times as usual!

The post Mktg_Podcast-10: Cost, Complexity, Hiring, Succeeding appeared first on OrionX.net.

ISC22, the annual International Supercomputing Conference was held last week in Hamburg, Germany, meeting in person after two years. This is a “postview” of the notable developments at this news-rich event.

The post @HPCpodcast-26: ISC22 Postview: Frontier, Covid, Vendors, Students appeared first on OrionX.net.