Introducing Dan and Harvey. They run ᵒSmall World, an on-demand marketing agency tailored for start-ups and scale-ups. Their focus: to use the power of challenger brand thinking to build, grow and scale new businesses. The story began, when Dan (a strategist) and Harvey (client services) were furloughed from advertising agency Dark Horses, at the beginning the Covid pandemic. After a week-long spell trying their hands in magic and trying to write a cook book, they quickly decided to return to what they were good at. Marketing. As a result, Not Furlong was born. A collective of 60+ creatives and marketing experts using their skills to help struggling businesses navigate stormy waters. Over the course of a year they worked with over 40 businesses proving that remote working and agile thinking could be the silver lining that startups were looking for. Not Furlong soon became the accidental MVP for ᵒSmall World, launching summer 2021, using their learnings to create a new type of agency focused on scalable teams, perfectly matched talent and efficient sprints (giving the bigger agencies something to think about in the process). Kudos. In this episode we talk about the changing cultural attitudes that need to be reflected in advertising, the power of being frighteningly flexible and the challenger brand thinking that frames all they do. Enjoy.