OTs Gone Rogue

As we really get going in this new & exciting chapter of The OTs Gone Rogue Podcast, I wanted to take a minute to look back and reflect on where we’ve been. 

That’s exactly why this week we’re throwing it back to Episode 29 and revisiting how synching your business life with your cycle could be the “aha” moment you’ve been waiting for.

Whether you’re a brand new listener (welcome!) or you’ve been here since day one, everyone can benefit from revisiting the topic of this week’s episode with fresh eyes and maybe walking away with a new perspective. 

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER : 

• Why your menstrual cycle may be the best-kept secret to success.
• How my personal experience with a female-run program opened my eyes. To the power of the cycle.
• Concrete examples of things I did in my business during each phase.

If this blast from the past has helped you gain a new perspective, I would love it if you’d leave a review and share your takeaways with me or ask me any questions you might have!  And while you've got your phone out, make sure to follow me on Instagram @OTsGoneRogue.

*This episode was originally aired in June 2021 and all resources mentioned may no longer be available*

Resources:

Kate Northrup's Book "Do Less: A Revolutionary Approach to Time and Energy for Ambitious Women"

OTGR Episode 004: Feminine Wisdom Through an Occupational Lens with Janelle Gullan

OTs Gone Menstrual with Janelle Gullan: This is a free Facebook group for occupational therapists who are using menstrual cycles in their personal and professional lives to create rhythm, meaning and connection to self.

Today's episode highlights some of my many thoughts on the trials and tribulations of offering lifetime access to digital products and online programs. If you have a digital product or if you're considering offering one in the future, join me in this conversation as I share some of my own experiences over the last 7 years of being an online business owner. 

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER : 

• The biggest mistakes you can make when promising lifelong access.
• Why the best thing your students can do is outgrow your program.
• Why your alumni can be your greatest asset (it’s not what you think!). 
• My strategy for making lifetime access sustainable AND profitable.

If this episode has inspired you or got the gears in your head turning, I would love to hear your thoughts! Reach out via Instagram @OTsGoneRogue or connect with me on LinkedIn @Melissa LaPointe, I love talking shop with people!

And while you've got your phone out, I would love if you could leave us a review on the show -- all you have to do is go to Apple Podcasts and let us know what you think! 

Have you ever wondered how your favorite podcasts came to be? Or perhaps you’re thinking about starting a podcast yourself?

When I first attempted to launch a podcast, I had no idea what I was doing. I think I recorded a whopping total of two episodes before stepping away from the microphone and focusing on other parts of my business. Fast forward to October of 2020, and this time I approached podcast launch through an entirely different lens. I knew I needed to be more strategic with my time and energy. I hired John, my podcast editor,  so I could stay in my zone of genius while having confidence that the quality of my podcast wouldn’t waver. I approached the whole project as more of a business decision rather than a hobby.

My guest today, Courtney Elmer, is one of the go-to authorities in podcasting. She’s helped thousands of entrepreneurs and business owners take the sometimes rocky, sometimes painful process of starting a podcast and make it as stress-free as possible while setting you up for long-term success. Today we’re doing a deep dive into the art of podcasting and pulling back the curtain on how Courtney runs a globally ranked podcast with minimal effort.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

• How a podcast can bridge the gap between you and your ideal client.
• Who should start a podcast (and who shouldn’t)?
• The secret to preventing podcaster burnout.
• How to leverage your podcast and turn listeners into customers.

Get Courtney’s Guide “The Five Things You Need to Know Before Starting a Podcast” here!

Click Here to Snag Courtney’s Podcast Guest Pitch Template!

If this episode has inspired you to share your own unique perspective with the world through a podcast, I would love it if you’d leave a review and share your thoughts with me.  And while you've got your phone out, make sure to follow me on Instagram @OTsGoneRogue 

Check out Courtney on Instagram @TheCourtneyElmer and The Systems Made Simple Podcast wherever you get your podcasts!

While sales and marketing are essential pieces of the puzzle of your business, so is client fulfillment, or more specifically, the customer experience. 

As business owners, we can get so caught up in the sales strategy, the marketing, the question of “How am I going to get more people into my program?” that once that lead becomes a conversion they no longer have our full attention. So what happens after money exchanges hands, what happens after the sales transaction, or even what happens building up to that sales transaction?

Today, I want to take that customer experience and break it down piece by piece looking at the experience from the consumer's perspective. We’re going all the way from that first touch point to completion of the program, so break out a pen and paper because you’re going to want to be taking notes!

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

• How to break down the steps of your program through the lens of your customer.
• The game-changing technology that can take your customer experience to a whole new level with the simple press of a button.
• Why onboarding can make or break your client’s experience.  
• How to go “incognito” in your own business and why you should do it ASAP!

If this episode has inspired you to share your own expertise with the world as a coach, I would love it if you’d leave a review and share your thoughts with me. If you participated in today’s exercise take a photo and send it to me on Instagram, as I would love to cheer you on!

And while you've got your phone out, make sure to follow me on Instagram @OTsGoneRogue

Welcome back, everyone! Today, we're kicking things off with a special guest, none other than James Wedmore, where the focus is on all things coaching.

Transitioning from clinician to coach is a great way for therapists to grow and evolve in the online space -- and we all know that there's certainly a need for qualified coaches! Yet many therapists often get stuck on the business side of things, including marketing, sales and pricing. While James and I have different approaches to our coaching methodology (and our business models as a whole), we both agree that a successful coaching relationship can be the instigator for transformational results. So what do you need to do to attract your ideal clients and shine your light brightly as a coach?

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

• What it takes to build a six-figure coaching business.
• Why the “right” way might not always be the way that’s right for you.
• How you can forge your own path in what seems to be an overcrowded space.
• The secret to tapping into your zone of genius and sharing it with the world!

To learn more about James and his teaching style, join us for his upcoming training series that kicks off on June 2nd 2022, The Rise of the Digital CEO.

If this episode has inspired you to share your own expertise with the world as a coach, I would love it if you’d leave a review and share your thoughts with me.

And while you've got your phone out, make sure to follow me on Instagram 

It's been a while, hasn't it?

Today, I'm going to fill you in on what I've been up to these last few months.

But more importantly, I'm going to share my next steps now that I'm officially behind the mic again, and the direction that we're going with the show.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

• The answer to the question “Where the heck has Melissa been??”
• Why stepping away from social media was one of the best decisions I’ve made.
• What’s coming up in the OTGR space that lights me up!

If this episode has you excited for what's coming up next, I would love it if you’d leave a review and share your thoughts with me.

And while you've got your phone out, make sure to follow me on Instagram @OTsGoneRogue.

On today’s episode, I’m joined by two very special guests, both of whom are rockstars and leaders in the OT entrepreneurial space... Trish Williams and Laura Park Figueroa! 

Tune in as Trish + Laura share about the trials and tribulations of event planning as both a marketing strategy and revenue stream.  

If this episode inspired you in some way or if you resonated with anything we said, we'd love to know! And we'd love to share it with our community! Simply take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @otsgonerogue.

We would also love your support in the form of a review, go to Apple Podcasts and let us know what you think! 

On today's episode, I'm joined by Sarah Rheinberger, an OT based out of Darwin, Australia that is also a change maker, a mindset coach, a visionary thinker and one of my business besties!

In this episode, Sarah and I chat about our evolving journey in the online space, the personal growth that comes with entrepreneurship and the various ways we've been connected through our work in both women's health and coaching.

LINKS:

You can also connect with Sarah through her website, Empowered Space.

If this episode inspired you in some way or if you resonated with anything we said, we'd love to know! And we'd love to share it with our community! Simply take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @otsgonerogue.

We would also love your support in the form of a review, go to Apple Podcasts and let us know what you think! 

We're back! I've been on somewhat of an unplanned hiatus with the podcast the last few months and in this episode, I'm joined by my friend, colleague and fellow podcaster, Brock Cook as we talk about where I've been and why I've been so quiet these days. 

In this episode, you'll hear me and Brock chat about all kinds of things related to podcasting, social media, setting boundaries with our time, managing our mental health and being authentic in what we share with our respective audiences. 

LINKS:

You can connect with Brock through his website, Instagram and Facebook.

If this episode inspired you in some way or if you resonated with anything we said, we'd love to know! And we'd love to share it with our community! Simply take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @otsgonerogue.

We would also love your support in the form of a review, go to Apple Podcasts and let us know what you think! 

After a short hiatus to enjoy some time by the lake, we're back with another episode! 

Today, I'm joined by my special guest Jenny Gill, an OT entrepreneur with a passion for health promotion and education. She's now using her talent for writing to help other practitioners promote their amazing programs, products and services within the rehabilitation industry. 

In this episode, you'll hear Jenny and I chat about all kinds of things related to writing better copy, getting clear on your messaging and some of the common challenges that many OTS are running into when it comes to delegating and outsourcing. 

We talk about:

• Why marketing needs to be considered in all aspects of your business
• Getting your audience to actually pay attention to what you're saying 
• What motivated Jenny to start a business with a focus on copywriting services for OTs
• Why Jenny loves to help OTs write copy for their websites 
• The stages of business when OT entrepreneurs tend to seek more help
• The importance of learning how to write better copy and getting clear on your messaging, even if you're outsourcing parts of it! 
• How systems + processes can help to set you up for success
• Jenny's tricks + tools for getting to know her client's style, brand voice and core message
• The importance of setting a finish line when it comes to editing
• Why we want to delegate and outsource parts of our business -- and the common challenges that arise in doing so
• Jenny's next steps in creating a leveraged offer from a service-based business

And more!

LINKS:

You can connect with Jenny through her website, Instagram, and Facebook

Or click here to download Jenny's free resource "5 Common Copywriting Mistakes Made by OTs (And How to Fix Them)"

If this episode inspired you in some way or if you resonated with anything we said, we'd love to know! And we'd love to share it with our community! Simply take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @otsgonerogue.

We would also love your support in the form of a review, go to Apple Podcasts and let us know what you think!