What the HECK is OTT (over the top) advertising…and why is Vivian rapping at me?

This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing OTT advertising, what it is, its benefits, and why you should consider it for your small business marketing.

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Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review

05:29 Understanding Over The Top (OTT) Advertising

10:27 Benefits of OTT Advertising

17:46 OTT Advertising and the Marketing Funnel

24:14 OTT Advertising vs. CTV Advertising

28:49 Cable Cutters: Who Are They?

34:25 How To Get Started with OTT Advertising

36:57 TLDL: Key Takeaways on OTT Advertising

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𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Episode Transcripts: https://sobmarketing.com/blog

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