OTT service and system providers need to discover viewer interests to increase purchases and reduce costs. In many OTT systems, 10% of the content produces 90% of viewer engagement and revenues. Intense and growing OTT competition provides limited profit from viewing content. Unpopular content distracts audience viewing and increases costs. The wrong insertion of content or promotions can lose viewers and result in negative reviews. Listen to this session to discover how Plum Research gathers and measures viewer engagement activities across multiple devices and services to help OTT providers attract more viewers and generate more profit.

This Session Covers:

What are OTT Engagement Analytics?Why are OTT Engagement Analytics Important?Who Needs a OTT Engagement Analytics Solution?How does OTT Engagement Analytics Work?Why Gather Engagement Info from Multiple Devices?What is Needed to Implement OTT Engagement Analytics?How Long Does it take to Setup OTT Engagement Analytics Solution?What Equipment are Needed for OTT Multi-Device Engagement Analytics?Is any Special OTT Engagement Analytics User Training Needed?Will OTT Multi-Device Engagement Analytics Work with Most OTT Systems?Are there Industry Standards for OTT Multi-Device Engagement Analytics?What Additional information is Available about OTT Engagement Analytics?

WISPs need to add additional profitable services because competition is increasing. What may surprise WISP system owners is that free TV services with targeted advertising can become their most profitable service. WISPs need to add TV services to compete with bundled service deals from competitors such as Cable TV, overbuilders offering triple play and others. It can be hard and expensive to get good content for television services and streaming TV systems are costly to develop and hard to set up. Listen to this session with WIPTV’s CEO Gus Neiva to discover how to add new profitable TV services to WISP systems, ways to get content and how to simplify delivery and management of streaming TV services.

Topics Covered in this Session:

• WISP TV Service Options
• Streaming TV Operation
• TV on WISP Systems
• WISP TV Service Setup Time
• How Many WISP TV Channels
• WISP TV Equipment & Software
• Local TV Content Production
• WISP Television Services Training
• WISP TV Industry Standards

Setting up streaming TV distribution distribution deals can be difficult, time consuming, and the wrong platform & service options can result in little if no revenue. Equally, papering deals without first getting familiar with platform nuances, shelving limitations and trick functions including SEARCH can be as damaging as not doing a deal at all. Companies need OTT distribution to offset shrinking revenues. Reaching out to key players and platforms is time consuming. Turning those conversations into signed deals and subsequent launches tales even longer. This podcast covers ways to find good streaming TV platforms for your content, how to manage them, and ways to maximize your revenues.

Topics Covered:

What is OTT Distribution? Why is a OTT Distribution Important? What Surprises Companies about OTT Distribution? Who Needs to do OTT Distribution? How does OTT Distribution Work - Basically? What is Needed to Implement OTT Distribution? How Long Does it take to Setup a OTT Distribution Solution? What Services and/or Equipment are Needed for OTT Distribution? Are there Other Benefits to OTT Distribution Solution? Any Special OTT Distribution User Training Needed? Will OTT Distribution Work with Most Systems?

Content owners, broadcasters, and distributors need to know how to develop, distribute, and manage video apps for multiple types of viewing devices. It is important for them to understand the key features to include and how apps they can earn and optimize revenues. App promotion and distribution channels, options, and strategies are important to reaching the right audiences. Managing apps can be complex and costly if they are not designed well. Listen to this session to discover the key features in TV apps, how they can work for many types of devices, and ways to distribute and promote video Apps.

Topics Covered in This Session:

TV broadcasters and OTT service providers can add new revenues by selling advertising services on multiple platforms. Using an integrated ad management platform can enable television service providers to sell video and digital ads across cross-media platforms increasing revenues. Ad inventory management automation and optimization is critical to ad targeting, insertion, and campaign optimization. Having an integrated ad management system allows for better media analytics which allows for ad inventory capacity forecasting, sellouts, and can manage pricing based on real time ad insertion demands. This session covers how multi-platform ad management systems can enable TV broadcasters and OTT service providers to setup and manage cross-platform campaigns which allows them to sell digital ad campaigns to existing and new advertising clients. 

This Session Covers:

What is and Cross-Media Advertising? Why is a Cross-Media Advertising Important?What Surprises Companies about Cross-Media Advertising?Who Needs a Cross-Media Advertising Solution?How does Cross-Media Advertising Work - Basically?What Changes are Needed to Implement Cross-Media Advertising?How Long Does it take to Setup a Cross-Media Advertising Solution?What Services and/or Equipment are Needed for Cross-Media Advertising?Are there Other Benefits to Cross-Media Advertising Solution?Any Special Cross-Media Advertising User Training Needed? Will Cross-Media Advertising Work with Most Systems?Are there Industry Standards for Cross-Media Advertising?

Advertisers want to know which marketing campaigns and advertising messages influence or result in the purchase of their products and services. Advertising budgets have been shifting from TV to Internet platforms that can measure and demonstrate results. Gathering and processing engagement data from multiple TV systems has been difficult. New OTT distribution options have resulted in incorrect or fraudulent ad inserts. Listen to this session to discover how TV advertising attribution systems can provide ad influence measurements, the types of TV ad engagement data and ways to capture them, and how to verify that ads are being delivered to the right audiences.

TV channels need to implement advanced advertising to increase their ad revenue. The advanced TV advertising possibilities deliver the reach of TV and the targeting of digital using today’s distribution methods – Over-the-Air, Cable, Satellite, and OTT. Implementing the available advancements in TV advertising can be done without rebuilding a TV channel’s operations and without converting to Next Gen TV (ATSC 3.0). Listen to this session to discover new advanced TV advertising options and ways to implement them on traditional and OTT systems.

Topics Covered:

What is Advanced TV Advertising?

Who Needs Advanced TV Advertising Solutions?

Fundamental Components of Advanced TV Advertising

Advanced TV Advertising Industry Standards

Advanced TV Advertising Distribution Platforms

Key Requirements for Advanced TV Advertising

Cable, Broadcast Network, and Local Advertising Differences

Required Advanced TV Advertising System Changes

Advanced TV Advertising Setup Time

How Advanced TV Advertising can be Measured

TV Advertising Privacy

Advertising and ATSC 3.0

Online TV movies, shows, and streaming video channels can earn higher revenue per impression from advertising than broadcast Superbowl ads because of ad targeting and multi-device delivery platforms. The sources of ads can come direct sold deals or programmatically delivered through ad servers like Google Ad Manager (DFP), Freewheel (mostly broadcast), SpotX, Springserve, and others. OTT Advertising technology has rapidly evolved to combine dynamic ad insertion (DAI) with advanced viewer demographic, behavioral, and other ad targeting and personalization options. However, there are still challenges and limitations with existing standards and device capabilities. Listen to this session to understand how OTT advertising technology works and enables online video service providers to implement and optimize.

Topics Covered:

What is OTT Advertising

Who uses OTT Advertising

What Surprises Most Companies about OTT Advertising

Advertising Video On Demand (AVOD) platforms

Key Benefits and Opportunities for AVOD Services

Key Challenges for AVOD Services

How OTT Advertising is Different than Broadcast Ad Insertion

OTT Advertising System Operation (basic)

What is Needed to Setup an OTT Advertising Service (equipment, services)

Time it takes to Setup an OTT Advertising Platform

Where Ads Come from for OTT Service Providers

Challenges of Providing OTT Ads?

Server Side Ad Insertion (SSAI)

Training Required for OTT Providers

Industry Standards for Advertising Video on Demand

OTT Services Industry is now facing intense competition. According to Parks Associates research, there were over 226 OTT service providers in the United States at the beginning of 2019.New OTT providers are offering lower prices, customer churn is over 18%, and streaming TV viewers expecting key features. OTT providers can compete by choosing the right mix of content, features, and services key customers and grow new revenues.

Topics Covered:

OTT Services

Key Components of a Successful OTT Service

OTT Service Provider Content Choices

Content Sources for OTT Services Providers

Key OTT Content Licensing Terms

Content Delivery Quality Requirements

Ways to Manage Content Quality

Key OTT Device Types

Costs of Setting Up and Managing OTT Devices

Device Support Strategies

Key OTT Business Models

OTT Service Pricing

OTT Service Distribution Territories

Costs for OTT Service Distribution

Cloud video editing and production enables producers, editors, and graphic effects people to create amazing content without the need to purchase, setup, and maintain hardware and software. High production value connected video editors are now available with advanced features such as 8k production, remote multiuser collaborative capabilities, and multiformat rendering and distribution. However, there are some new challenges and risks to be careful of when using cloud video editors. Listen to this session to learn about cloud video editing platform features, operation, key benefits, and how to overcome risks and challenges.

Topics Covered:

What is Cloud Video Production?

Why is Cloud Video Production Important?

Who needs Cloud Video Production solution?

How does Cloud Video Production work (basic)?

What Changes are Needed to Implement Cloud Video Production?

How Long Does it take to Setup a Cloud Video Production Solution?

What Services and/or Equipment are Needed for Cloud Video Production?

Are there Other Benefits to Cloud Video Production Solution?

Any Special Training Required for Operators or Users?

Will Cloud Video Production Work with Most Systems?

What Additional information is Available?