With December in full swing and the alarming stats relating to teenage drinking, UCD meets South African Breweries and sparks an exciting conversation around underage drinking. The team chats with SAB representatives to shed light on the aim behind their 18+ #BeTheMentor programme. They share information on how to be a part of it and the impact it's had so far. The team also has a chat with the creative team behind the Vuka short film aimed at creating awareness about underage drinking as an extension of the SAB 18+ programme... and sparks fly when corporate meets Candice.

Our Drunken Youth

A look into the mysterious aspects of millennials who are now professionals. 

Large corporates are struggling to retain them, governments are struggling to meet their demands and the economy is shifting to their preferred consuming habits. By their sheer numbers, they are clearly the new world order and as such we all need to learn how to live, work and play with them.

In response to the rise of consciousness of young and unapologetic millennials, The Urban Culture Drive takes a look at how this group of people are shifting the behaviours and cultures of the world at large, and how it all relates in a South African context. It's about presenting a vibe of ambition and success as a lifestyle rather than a destination.

Society & Culture

A look into the mysterious aspects of millennials who are now professionals. Large corporates are struggling to retain them, governments are struggling to meet their demands and the economy is shifting to their preferred consuming habits. By their sheer numbers, they are clearly the new world order and as such we all need to learn how to live, work and play with them. In response to the rise of consciousness of young and unapologetic millennials, The Urban Culture Drive takes a look at how this group of people are shifting the behaviours and cultures of the world at large, and how it all relates in a South African context. It's about presenting a vibe of ambition and success as a lifestyle rather than a destination.

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Our Drunken Youth

Our Drunken Youth

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