Four-time entrepreneur and founder of Smart Hustle Media, Ramon Ray, is NetSuite's first-ever Entrepreneur in Residence! He joins this episode to explain what that means (2:13) and how it benefits all of YOU (3:22). But first, he takes us on his own career path, starting at the United Nations out of high school (5:04). He reveals how that role helped him lay the foundation for his entrepreneurial journey (11:50), and how he eventually found his passion in helping small businesses grow (16:37). He then breaks down the biggest obstacles he's seen growing businesses face (18:08) as well as the people, processes and technology that can help overcome those challenges (22:25). He'll even explain how to navigate increasing customer acquisition costs (25:03) and improve customer retention (28:03), while simultaneously building authentic connections (29:57) and avoiding the biggest mistake businesses make on social media (36:28). Tune in for all of this and more!

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