Our SKU'D View

Chris and Emily are back together on the podcast as they discuss the online shopping habits of the different generations. What's so surprising about the Boomers? Why is Chris so in love with Generation X? Why are Millennials so misunderstood? Learn the differing characteristics of each generation and how to attract them to your brand!

Download a copy of the ebook "Online Shopping Trends: A Guide to Generational Shoppers".  DOWNLOAD NOW

Attention MicroD customers: 2020 is here and so is the DRIVE Conference! Be sure and register for MicroD's ultimate User Conference.  REGISTER NOW

If you have any ideas or topics you would like to see covered in future episodes, please let us know: [email protected]

Thanks for listening!

 

Credits

Hosts: Chris Lamb and Emily Stalvey

Producers: Chris Lamb and Emily Stalvey

Post-Production Coordinator and Editor: Chris Lamb

Theme: Richie Gaiser

Ken Widger joins Chris Lamb to continue the discussion on creating the right marketing budget for your business. In this in-depth episode, Ken details the steps to take to determine just how you should spend your digital marketing budget.

This episode is based on Clearing the Confusion: Creating the Right Marketing Budget seminar by Ken Widger.

To receive a PDF of the seminar, please send an email that includes your Name, Email, and Company Name to [email protected].

Attention MicroD customers: TIME IS RUNNING OUT. The Early Bird pricing for registration is ending soon. Register now and SAVE $100.

If you have any ideas or topics you would like to see covered in future episodes, please let us know: [email protected]

Thanks for listening!

 

Credits

Host: Chris Lamb

Guest: Ken Widger

Producers: Chris Lamb and Emily Stalvey

Post-Production Coordinator and Editor: Chris Lamb

Theme: Richie Gaiser

He's back! Ken Widger joins Chris Lamb to discuss Ken's popular seminar on creating a proper marketing budget. This episode acts as a perfect guide on how others in the retail furniture industry (and the retail industry in general) are defining their marketing budgets. Clear your confusion and learn how to determine the right amount to spend on your marketing.

This episode is based on Clearing the Confusion: Creating the Right Marketing Budget seminar by Ken Widger

Attention MicroD customers: TIME IS RUNNING OUT. The Early Bird pricing for registration is ending soon. Register now and SAVE $100.

If you have any ideas or topics you would like to see covered in future episodes, please let us know: [email protected]

Thanks for listening!

 

Credits

Host: Chris Lamb

Guest: Ken Widger

Producers: Chris Lamb and Emily Stalvey

Post-Production Coordinator and Editor: Chris Lamb

Theme: Richie Gaiser

In this episode, Emily and Chris get — **record scratch**

Chris takes on hosting duties this episode as he discusses Local SEO for furniture retail with Khalil Cliette. What is Local SEO? What sort of work is involved in getting in Google's good graces to rank in their map section on a search result page? What the heck is a “snack pack” and why is it important? Listen to this episode, learn about Local SEO for retail and come away with one big thing you can do to get started.

Attention MicroD customers: Register for the DRIVE Conference early and SAVE $100. Be sure to sign-up for ongoing updates at DRIVE Conference 2020.

If you have any ideas or topics you would like to see covered in future episodes, please let us know: [email protected]

Thanks for listening!

 

Credits

Host:  Chris Lamb

Guest: Khalil Cliette

Producers: Chris Lamb and Emily Stalvey

Post-Production Coordinator and Editor: Chris Lamb

Theme: Richie Gaiser

Emily and Chris are back together on the podcast as MicroD goes to Market! Listen in as MicroD team members share their first impressions of High Point Market and discuss the energy and enthusiasm that was clearly evident in attendees and visitors to the booth.

Half of this episode was recorded live at the MicroD booth during High Point Market!

Attention MicroD customers: Register for the DRIVE Conference early and SAVE $100. Be sure to sign-up for ongoing updates at DRIVE Conference 2020.

If you have any ideas or topics you would like to see covered in future episodes, please let us know: [email protected]

Thanks for listening!

 

Credits

Hosts:  Emily Stalvey and Chris Lamb

Guests: Dalton Stone and Devon Henderson

Producers: Chris Lamb and Emily Stalvey

Post-Production Coordinator and Editor: Chris Lamb

Theme: Richie Gaiser

Emily invites Richard Sexton back on the show to do a deep-dive on Amazon and the effect it's having on manufacturers in the home furnishings industry. With Amazon's dominance in other arenas, what do manufacturers have to worry about now that the massive online retailer is moving into home furnishings? How successful is Amazon? How are some brands adjusting? What is an "Amazon-like experience"? Listen and learn!

Attention MicroD customers! Register for the DRIVE Conference early and SAVE $100. Be sure to sign-up for ongoing updates at DRIVE Conference 2020.

If you have any ideas or topics you would like to see covered in future episodes, please let us know: [email protected]

Thanks for listening!

 

Credits

Host:  Emily Stalvey

Guest: Richard Sexton

Producers: Emily Stalvey and Chris Lamb

Post-Production Coordinator and Editor: Chris Lamb

Theme: Richie Gaiser

Listen in as Emily and Nate Smathers discuss MicroD’s first-ever user conference: the DRIVE Conference! Emily and Nate share details and reveal information: who should attend, registration cost, seminar and workshop topics, amazing speakers and more!

Attention MicroD customers! Register for the DRIVE Conference early and SAVE $100. Be sure to sign-up for ongoing updates at DRIVE Conference 2020.

If you have any ideas or topics you would like to see covered in future episodes, please let us know: [email protected]

Thanks for listening!

 

Credits

Host:  Emily Stalvey

Guest: Nathaniel Smathers

Producers: Chris Lamb and Emily Stalvey

Post-Production Coordinator and Editor: Chris Lamb

Theme: Richie Gaiser

In our first official episode of Season 2, Emily talks with Erika Latham and Richard Sexton on how MicroD has seen tariffs impacting the home furnishings industry. Listen as the group discusses the idea that manufacturers and retailers don’t have to be conservative about tariffs — there are ways to maximize what they have and take advantage of the situation.

If you have any ideas or topics you would like to see covered in future episodes, please let us know: [email protected]

Be sure to sign-up for ongoing updates on MicroD’s first-ever user conference: DRIVE Conference 2020.

Thanks for listening!

 

Credits

Host:  Emily Stalvey

Guests: Erika Latham and Richard Sexton

Producers: Emily Stalvey and Chris Lamb

Post-Production Coordinator and Editor: Chris Lamb

Theme: Richie Gaiser

Emily and Chris can barely hold in their excitement for the return of Our SKU’D View! Season 2 of the podcast promises to be bigger, with more guests, on-site episodes, special interviews and more!

If you have any ideas or topics you would like to see covered in upcoming episodes, please let us know: [email protected]

Thanks for listening! We’re back!

Is blogging actually good for your brand’s content marketing strategy? What are the benefits of writing blog posts for your brand? In this episode of Our SKU’D View, Emily and Chris cover this topic from the point of view of a manufacturer, and almost every part of the strategy is touched on, including:

* What is B2B content marketing?

* What are the benefits to blogging for a brand?

* How to build a B2B content marketing strategy

* Measuring content marketing success

* …and more

There are also a couple of big announcements at the top of the episode, so be sure to listen. If you have any ideas or topics you would like to see covered in future episodes, please let us know: [email protected]

Thanks for listening! We’ll be back! In the meantime, go ahead and sign-up for ongoing updates: DRIVE Conference 2020.