Out of Beta

Out of Beta

By Matt Wensing & Peter SuhmBusinessTechnology
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Out of Beta episodes

  • Turning goals into plans

    Peter has turned his Q4 objectives and key results (OKRs) into a financial forecast and growth plan in SimSaaS. He’ll need to at least 5x his number of signups in the coming quarter. Meanwhile Matt receives an uncomfortable message from Rob Walling himself while on air.

    • Matt on Twitter
    • Peter on Twitter
    45 min
  • Freemium pirates (AARRR!)

    Matt and Peter dive deep into their decisions to offer free plans for SimSaaS and Branch.  Peter discusses their strategy session, and his formulation of his Q4 goals as objectives and key results (OKR’s), focusing on the acquisition and activation of new users.

    • Matt on Twitter
    • Peter on Twitter
    41 min
  • Feeling on the verge

    Peter’s freaking out—how can he really nail down what's working and what's not? Could a freemium model for Branch be the answer? Matt has joined Capital Factory for the second time, marking the end of his pre-seed fundraising for SimSaaS. Matt commits to send out invites to SimSaaS while Peter prepares for the launch of a hosting partner integration.

    • Peter on Twitter
    • Matt on Twitter
    36 min
  • We hold these truths to be self-evident ...

    What starting up gets tough, what keeps you confident? Matt and Peter lay out the assumptions that support the opportunities behind Branch and SimSaaS. The two review their progress and look ahead to September.

    • Matt on Twitter
    • Peter on Twitter
      • 36 min
    • Lean for momentum's sake

      Conversation:

      • Peter's employment creates extra hurdles for landing a flat.
      • Commentary on "The Art of Product" 100th episode.
      • Reading and sending acquisition signals.
      • Branch's 1st hosting company integration (Pantheon) is live.
      • Peter adjusts expectations for his developer intern.
      • Processes and focus within early stage startups.
      • How tools have made company-starting cheaper, more efficient.
      • Russell Panella gifts the simsaas.com domain to Matt.

        • External links:

        • Stripe Atlas
        • TinySeed
        • Matt on Twitter
        • Peter on Twitter
          • 37 min
        • Transparency, reducing cognitive load, and going to market
          • What's the purpose of the podcast? How much should be shared? What shouldn't?
          • Matt hires himself to do more product development.
          • Going faster by reducing cognitive load.
          • Matt hires an expert to define communication processes.
          • Matt weighs the potential of freemium.
          • Peter revises his company updates.
          • Peter doubles down on hosting platforms as go-to-market partners.
          • Peter and Matt consider the benefits of a dedicated tool for maker mode. (ex. Clubhouse)
            • Matt on Twitter
            • Peter on Twitter
              • 37 min

            About Out of Beta

            From the publisher's feed

            Follow our journey as we build and launch two startups. Hosted by Matt Wensing, founder of Summit, and Peter Suhm, founder of Reform.