Out of Beta

Matt nears the completion of the first half of the Summit frontend rebuild. Elsewhere, Peter has abandoned Scotland to hunker down with family in Denmark for a new life chapter. Matt and Peter answer a listener question about the timing and application of freemium.

• Matt Wensing on Twitter
• Peter Suhm on Twitter
• Summit
• Branch

Articles and resources mentioned in this episode:

• Why $9/mo is Better than Freemium by Jane Portman
• The 7 Types of Freemium by Lincoln Murphy
• The Penny Gap by Josh Kopelman (OG)
• The Penny Gap Revisited by First Round Capital
• The State of Freemium: Reducing CAC by Patrick Campbell
• A Primer on the Whole Product Model by Ravi Kumar

Peter wins the TinySeed #failwhale prize of the day, and COVID-19 continues to affect sales. Matt completes his first week of rebuilding the Summit frontend and wins back an active user.

• Matt Wensing on Twitter
• Peter Suhm on Twitter

Peter updates Branch's pricing model based on feedback from his ideal customers. How should he prioritize his time between so many active threads? After his cool-down week, Matt leaps into the fire of a front-end rebuild for Summit using Vue, GraphQL and Tailwind.

Articles referenced in this episode:

• "The Value Metric" by Patrick Campbell
• "Netflix and the Conservation of Attractive Profits" by Ben Thompson
• "It's Time to Build" by Marc Andreessen

Tools referenced in this episode:

• Tailwind UI
• GraphQL
• Hasura.io

The hosts on Twitter:

• Matt Wensing
• Peter Suhm

And their startups:

• Summit
• Branch

After a quiet Easter week, Peter’s ready to work on team access for Branch. Meanwhile, Matt survives an intense week for Summit, shipping a major improvement to its trendcasting engine and updating investors on business progress.

• Matt Wensing on Twitter
• Peter Suhm on Twitter

Peter shapes Branch for agencies, preparing to add access for teams, while cultivating partnerships with hosting companies. Matt stares down a week of deadlines and deliverables for Summit, including premium tier pricing analysis.

• Matt Wensing on Twitter
• Peter Suhm on Twitter

After a productive mastermind, Peter and Matt share their goals and plans for the second quarter of 2020. 

• Matt Wensing on Twitter
• Peter Suhm on Twitter
• Branch
• Summit

Peter is ready to get Branch out into the world, even as life in Scotland is on lockdown. Matt returns to work with a roadmap for the rest of the year, and key prospects on the cusp of conversion.

• Matt Wensing on Twitter
• Peter Suhm on Twitter

Peter returns to Scotland ahead of Denmark’s border closures.  Matt’s family gets cozy at home as schools shutter in Texas.  How are they keeping momentum—and perspective?

NOTE: Matt chose the wrong mic for this recording—cave-like audio is the result.

• Matt Wensing on Twitter
• Peter Suhm on Twitter

Matt rebounds with a productive week focused on power users of, and new investors in, Summit. Peter ponders the best way to ask for value in exchange for Branch's product partnerships.

• Matt Wensing on Twitter
• Peter Suhm on Twitter
• Hire a CFO by Jeff Jordan
• Product-User Fit Comes Before Product-Market Fit by Peter Lauten and David Ulevitch
• Mike Maples: Living in the Future, The Knowledge Project Ep. #77 by Shane Parrish

A week of meetings pushes Matt's inner maker to the edge, eager to start a new week. Peter christens Branch's repositioning with a complete marketing site refresh.

• Matt Wensing on Twitter
• Peter Suhm on Twitter
• Branch
• Summit
• "Investing in Summit" by Ed Freyfogle