Out of Beta

Peter reviews his go-to-market tests for Q4 and makes a product decision. Matt views his work, and the future of Summit, through the lenses of process and responsibility.

• The Flywheel Company - prior episode of Out of Beta discussing the early version of Matt's process diagram

Peter rejoins the podcast as his paternity leave winds down. Matt invests in product improvements for Summit, and shares his reasons for joining Indie.vc’s scout program. Both founders share the metrics that will measure their success for the rest of the year.

Matt sits down with Patrick Campbell, CEO ProfitWell, to deconstruct how the business operates.  From team composition to customer acquisition, revenue generation, upsells, margins, and expansion, here's everything you've always wanted to know about how one of the most successful bootstrapped SaaS businesses works.

Matt and Peter ponder the future of the podcast, and the remainder of 2020 for Summit and Branch. Matt wrestles with positioning. Peter selects a handful of customer acquisition channels to test in Q4.

• Intercom on Product: The Intersection of Company and Product Strategy

Matt updates Summit's onboarding to fix the blank slate and move users closer to the free tier threshold. Peter studies traction channels and prepares to grow Branch.

• Tweet: "State the pain you’re solving in 6 words or less."

With Summit signing up its 10th paid customer and Branch slowly finding product-user fit, both Matt and Peter are thinking about their next big bets. Matt prepares to develop the Summit language, while Peter considers a future hire to scale the education of Branch’s users.

As Summit and Branch begin to work, Matt and Peter must remain focused on their next objectives.

While Matt is enjoying fly fishing and white water rafting in Colorado, Peter records with Simon Bennett from Snapshooter. It turns out Branch and Snapshooter has quite a few things in common.

• Simon on Twitter
• Snapshooter
• Matt on Twitter
• Peter on Twitter
• Branch
• Summit

The momentum is slowly building as both Matt and Peter have startied to add customers.

Peter figures out how to conquer Branch's activation problems. Meanwhile, Matt squashes bugs after the successful release of Summit 2.0.