Out of Beta

Matt reflects on a recent expansion revenue event, while Peter worries that he got the pricing wrong for Branch.

Peter is riding solo this week and shares an update on his recent customer development conversations.

To clarify the Branch roadmap, Peter interviews WordPress agencies to better understand their workflows.  Matt stretches to focus on process over results while onboarding larger businesses.  The two discuss pricing on a flywheel. 

• SaaS Podcast Awards

Peter asks himself why growing Branch continues to be so hard. Matt is working on cohort analysis and accounting integrations for Summit.

What does it take to build a rapidly-growing business at the intersection of media, technology, and data? Matt interviews Craig Fuller, founder & CEO of FreightWaves, the “Bloomberg of freight”, headquartered in Chattanooga, Tennessee.

As year-end goals loom larger, Matt and Peter discuss the trade-offs between investing in building, marketing, and selling their products.

Matt talks with Chris Savage, CEO & Co-founder of Wistia about how the video marketing powerhouse works. From the importance and nature of their earliest hires, to the way the product has had to meet the needs of multiple stakeholders, to the reasons we are all putting more of our trust into long-form content.

Peter discovers a new product frontier for Branch that expands its value and positioning beyond deployment. Matt works on a way to import recurring expenses into Summit.

Peter and Bjørn experience a breakthrough developing Branch as Peter puts his Q4 customer acquisition plans in motion. Matt pauses to consider the path forward with Summit.

Peter responds to feedback on his Q4 plan.  Is it unrealistic, or misunderstood?  Matt and team improve their development operations to support a new release.