Out of Beta

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After getting slightly derailed by a home construction project, Matt is back in gear working on getting Summit ready for general access. Him and the Summit team has been on a shipping spree and Matt has noticed that more and more "founder-level" conversations are happening within the company without his direct involvement.

Peter is excited about May's SaaS metrics for Reform. He's heads down with marketing and thinking about Jobs-to-be-Done and features that could bring Reform further into the no-code / internal tools space.

Links:

• Matt on Twitter
• Peter on Twitter
• Out of Beta on Twitter
• Summit - Matt's startup
• Reform - Peter's startup
• Peter's "SEO in a crowded market" post on Swipe Files (requires a membership)

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Matt and Ryan have been working on their investor update, including their new positioning for Summit. A seemingly simple question from one of his investors got Matt thinking more about the big picture of Summit's launch and go-to-market strategy.

Things are going better for Peter. Trials are slightly up, and he's enjoying his daily routine. He and Bjørn are almost ready to release their highly requested tagging feature for Reform.

Links:

• Matt on Twitter
• Peter on Twitter
• Out of Beta on Twitter
• Summit - Matt's startup
• Reform - Peter's startup

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This is the full version of Matt and Peter's conversation about Whimsical. Snippets from this episode will be published in our regular episodes.

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Peter has had a rough week with illness, broken Redis servers, and a toddler starting daycare. He and Bjørn finally were able to say "Bye, Redis" and rely on a simpler, more stable setup for the Reform queue infrastructure. On the business front, Peter is heads down with marketing where he's working on SEO and an upcoming ConvertKit integration.

Matt and the Summit team are taking some time to rethink how the new positioning for Summit is reflected in the product. They are working on a new big release where Summit will have its own version control tooling that opens up a lot of new opportunities for its users.

Links:

• Matt on Twitter
• Peter on Twitter
• Out of Beta on Twitter
• Summit - Matt's startup
• Reform - Peter's startup

Thank you to this month's sponsor, SnapShooter (an awesome backup service)! Listeners get 50% off for 6 months when signing up with the coupon code "outofbeta".

Thank you to our Show Notes sponsors:

Mailman: Make your inbox, truly yours.
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Peter is considering starting a newsletter so he invited Louis Nicholls, founder of Sparkloop, on the show to share his knowledge about starting and growing newsletters. Louis previously ran "Sales for Founders" and today he is starting and growing Sparkloop, a tool that helps newsletter authors grow via word of mouth.

Links:

• Matt on Twitter
• Peter on Twitter
• Out of Beta on Twitter
• Summit - Matt's startup
• Reform - Peter's startup
• Louis on Twitter
• Sparkloop
• Sales for Founders podcast feed
• Send & Grow by Sparkloop

Thank you to this month's sponsor, SnapShooter (an awesome backup service)! Listeners get 50% off for 6 months when signing up with the coupon code "outofbeta". Patio11's two threads about Snapshooter.

Thank you to our Show Notes sponsors:

Mailman: Make your inbox, truly yours.
Mailman allows you to control who can send you emails, and at what hours. Tame your inbox with Mailman - check out Mailman (and get 30% off the first year on annual plans).

Interested in sponsoring? Get in touch.

Peter is tired after a long night and day with a sick toddler and after announcing Reform's new Free plan and new pricing. He shares how the announcement went with the listeners. He also shares an akwkard bug that one of his Reform customers ran into. With Free out the door, he's ready to double down on marketing for the next couple of months.

Matt has had a big breakthrough with the positioning for Summit and everything is starting to click. The new positioning sets the tone for the new Summit marketing site and the product roadmap ahead. One of the big features that him and the team are working on is versioning of Summit models which ties into some of the most requested features in the product. Matt also shares how he's thinking about using integrations to position Summit in the market.

Links:

• Matt on Twitter
• Peter on Twitter
• Out of Beta on Twitter
• Summit - Matt's startup
• Reform - Peter's startup

Thank you to this month's sponsor, SnapShooter (an awesome backup service)! Listeners get 50% off for 6 months when signing up with the coupon code "outofbeta".

Thank you to our Show Notes sponsors:

Mailman: Make your inbox, truly yours.
Mailman allows you to control who can send you emails, and at what hours. Tame your inbox with Mailman - check out Mailman (and get 30% off the first year on annual plans).

Interested in sponsoring? Get in touch.

Sorry for the poor audio quality in this episode - Peter is working on a new mic setup 🙏

Peter has been listening back to old Out of Beta episodes, to hear his original thoughts around launching Reform. Check the links below to find those episodes. Peter and the family finally made it to Oslo and are back again after a great trip. He's now gearing up to announce Reform's new Free product this Thursday. Finally, he's got some thoughts on a friend's SaaS pricing that he wanted to shared with Matt and the listeners.

Matt is back after spending the weekend in Minneapolis with a lot of other folks from the indie/TinySeed/MicroConf community. He's now working with an agency to nail Summit's new marketing website and he's enjoying the process of outsourcing this project.

Links:

• Matt on Twitter
• Peter on Twitter
• Out of Beta on Twitter
• Summit - Matt's startup
• Reform - Peter's startup
• Big News OoB episode, Branch post-morten
• New Horizons OoB episode, Peter starts talking about Reform
• Pushing Boulders podcast

Thank you to this month's sponsor, SnapShooter (an awesome backup service)! Listeners get 50% off for 6 months when signing up with the coupon code mentioned in the episode.

Thank you to our Show Notes sponsors:

Mailman: Make your inbox, truly yours.
Mailman allows you to control who can send you emails, and at what hours. Tame your inbox with Mailman - check out Mailman (and get 30% off the first year on annual plans).

In this episode, Matt shares some big bets he's planning on making for Summit, including hiring an agency to design and build a marketing website for the product. Peter soft launched Reform's freemium product and new pricing, but it wasn't all smooth sailing.

Links:

• Matt on Twitter
• Peter on Twitter
• Out of Beta on Twitter
• Summit - Matt's startup
• Reform - Peter's startup

Matt is back from a ski trip in Colorado, which inspired him to model an entire ski resort in Summit. Peter shares some of the work he's been doing on the podcast and gets it on the record that he's about to make a big bet with Reform.

Matt and Peter share some of the behind-the-scenes planning of the next iteration of Out of Beta. Peter updates Matt on the current status of Reform's upcoming freemium version and Matt is about to launch the ability to write formulas based on Summit's simulation output.