<p>This week we discover just how far 'Out Of Home' (OOH) marketing has come in the last 20 years.  From humble 'Sandwich' boards and billboards, to iWalkers and iVans - James Surrell of GOMO DIGITAL talks us through what's changed, and why OOH is highly effective.</p>

This week we discover just how far 'Out Of Home' (OOH) marketing has come in the last 20 years. From humble 'Sandwich' boards and billboards, to iWalkers and iVans - James Surrell of GOMO DIGITAL talks us through what's changed, and why OOH is highly effective.

<p>This week we discover just how far 'Out Of Home' (OOH) marketing has come in the last 20 years.&nbsp; From humble 'Sandwich' boards and billboards, to iWalkers and iVans - James Surrell of GOMO DIGITAL talks us through what's changed, and why OOH is highly effective.</p>

Out of Home Marketing

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

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Out of Home Marketing

Out of Home Marketing

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