Out of Scope | Marketing, Sports & Business

On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide speaks with Paralympic Gold Medalist & World Champion, Tatyana McFadden.

Born with spina bifida paralyzed from the waist down, and growing up in a Russian orphanage, Tatyana McFadden has beaten the odds, pushed the boundaries of physical and mental success. She’s a four time Paralympian in both the summer and winter games, a multi-time gold medalist and the only athlete ever (in any category) to win the Boston, London, Chicago and New York City marathons in the same year. She has done this three years in a row. Outside of sport she is credited with the passage of athletic equality acts in Maryland and at the federal level. Not to mention she is currently training for the 2016 Paralympics.

Tatyana speaks about her story, motivation and her incredible success. Tatyana

(1:23) How do your accomplishments make you feel?

(1:58) What kind of training does it take to compete at the elite level?

(3:04) How many hours do you train each day?

(4:24) First athlete to compete in all track & field events?

(5:00) Are there advantages or disadvantages to using a racing chair?

(7:00) What is it like racing?

(8:40) What should people better understand about disabilities?

(10:18) If more people understood this perspective, what would that change?

(11:41) How did your sponsorships come about?

(14:13) Have sponsorships been because you are a Paralympian, or because you are an elite athlete?

(15:51) Are some brands are missing out on an opportunity with disabled athletes?

(17:29) What has pushed you to become the best in the world?

(19:23) Do you view yourself as a success story?

(20:50) Is their pressure being viewed as the voice for disabled athletes?

(21:52) When you hear the word disability, what do you think?

(22:10) What advice would you give to someone who is struggling?

(23:00) What is a perception you want to change about people with disabilities?

(23:44) Who inspires you?

(24:14) What’s next for Tatyana McFadden?

Tatyana McFadden: http://tatyanamcfadden.com/

Tatyana McFadden on Twitter: @TatyanaMcFadden

Watch this episode on YouTube: https://youtu.be/rNJ6pmZI0E4

Brian Cristiano: http://www.briancristiano.com

Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 63. Brian Cristiano, CEO of BOLD Worldwide talks about his passion, product and performance for the week.

(0:36) How to stat motivated. Both in business & sports.

(2:29) Is ad blocking good or bad? How does it affect advertisers and publishers?

(7:05) Being Bold. Where Brian got his start.

Subscribe to Brian's YouTube channel: http://bit.ly/1YlyOc5

Subscribe to the Podcast: http://apple.co/1PQDMMl

Brian Cristiano: http://www.briancristiano.com

Bold Worldwide: http://www.boldworldwide.com

On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide talks about growth hacking. He speaks with the authors of the new book "The Growth Hacker's Guide to the Galaxy". Mark Hayes, CEO of Rocketshp and Jeff Goldenberg, Head of Growth at Borrowell.

Brian Mark and Jeff talk about where the book originated from, where it will be available and specific growth hacks for marketers.

The book has over 100 growth hacks as well as case studies of leading startups, including BOLD Worldwide. Which is why you should definitely go buy the book.

The Growth Hacker's Guide to the Galaxy: http://growthhackerguide.com/

(0:57) What inspired the book Growth Hacker's Guide to the Galaxy?

(2:19) Why was the blog post a good idea for a book?

(4:54) When & Where can people find Growth Hacker's Guide to the Galaxy?

(5:29) Where did the growth blog originate?

(7:20) Are you growth hacking the book?

(9:07) Explain your SlideShare success

(10:33) What growth hack was surprising?

(14:50) Who should read this book?

(16:27) What is your best hack for marketers?

Subscribe to the YouTube channel: http://bit.ly/1YlyOc5

Brian Cristiano: http://www.briancristiano.com

Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 63. Brian Cristiano, CEO of BOLD Worldwide answers one question: "Are Super Bowl Ads Worth the Price?"

How much does a 30-second Super Bowl commercial cost in 2016? Who's advertising? Is it all worth it? Watch and find out.

Subscribe to Brian's YouTube channel: http://bit.ly/1YlyOc5

Subscribe to the Podcast: http://apple.co/1PQDMMl

Brian Cristiano: http://www.briancristiano.com

Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 58. Brian Cristiano, CEO of BOLD Worldwide & Kyle Simmons, director of sports marketing give their 2016 resolutions for Businesses & Brands. And they drink some tequila.

Have a tequila suggestion? Let us know!

In case you'd rather read our tips - here you go:

--Start focusing on emerging social platforms NOW – Snapchat isn’t just for kids.

--Stop marketing like it’s 2011.

--Communicate with your following constantly. Silence kills.

--Create more content. Tons!

--Revamp last year’s strategy entirely – never settle for last year's execution.

--Stop buying f*cking banner ads!

--Surprise the world! Keep people on their toes.

--Use better metrics. Like lifetime customer value.

--Be personable – formality is dead.

--Leverage Influencers.

Subscribe to the YouTube channel: http://bit.ly/1YlyOc5

Subscribe to the Podcast: http://apple.co/1PQDMMl

Bold Worldwide: http://www.boldworldwide.com