Out There with Lorraine Sanders

Pretty much everyone has been in Hayley Elliott's shoes. Hayley had always wanted to express herself in some way, and create something beautiful. For her, this desire manifested in a business that she was passionate about - creating sustainable yoga wear that's ethically made and sourced.

In this episode, Hayley Elliott talks about how being authentic and true to herself boosted her branding and even connected her to her ideal audience. Check out this episode where we talk about balancing life and entrepreneurship, being authentic with yourself amidst the pressure of doing business.

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Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Use the code "SPIRITOF608" for 15% off on Purusha People.

Linkage

Connect with Hayley Elliott

Facebook: @purushapeople

Instagram: @purushapeople

Website: purushapeople.com

Resources from the show:

Queen Bee by Roxanne Quimby

Pay It Forward:

Jackie Trebilcock

Get Your PressDope DIY PR Quick Start Kit

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Why wait until the middle or end of the year to evaluate what's working well in '21? Two months and a bit in, I want to share 5 things that are working really well for me this year, including:

• The personality test that has changed everything for me

• One thing I finally gave in and started doing, and it's making all the difference

• Two habits I paused on in the second half of last year and am never giving up again

• One more bonus!

Seriously, these things have made all the difference for me this year, and I'm excited to share them with you today!

Listen in and let me know what's working for you this year — send me a DM on Instagram @spiritof608 or email [email protected].

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game.

<3 <3 <3 HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Resources from the show:

Take the Kolbe A™ Index

Save $100 on Uplevel with Asana in the next 24 hours

Visit the Spirit of 608 specials page to see the promo mentioned in this episode

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

This week, we hear from a leader in fashion tech from Paris, long the home of industry leading houses and couturiers who, despite their prominence, for years were notoriously slow to adopt technology as an inherent part of fashion's future. But tech's no longer an outsider idea in fashion. In fact, many major brands are leading the way forward by being early adopters of technology that makes it possible for brands to produce more selectively, decrease waste and foster more eco-aware thinking in an industry that is often filed under "most polluting in the world."

Bring up the phrase artificial intelligence in fashion, and you wouldn't be alone if thoughts of space-age robots and smart clothing sprang to mind. But for this week's guest, AI in fashion is closer to a day of deep diving on Instagram, thanks to her company's ability to scan massive numbers of social media posts, images and content to produce trend projections from current data. It's that data, in turn, that helps brands make better choices during the planning and production process.

Listen in to hear from Charlotte Fanneau, Chief Operation Officer at fashion tech company Heuritech, where she arrived after working with some of the best known names in fashion. On this episode, we find out how things fell into place for Charlotte at the right place and the right time, and why she thinks businesses need to think globally, especially during these times.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game.

<3 <3 <3 HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage

Connect with Charlotte Fanneau

Facebook: https://www.facebook.com/heuritech/

LinkedIn: https://www.linkedin.com/company/heuritech/

Instagram: @heuritech

Website: Heuritech.com

Resources from the show:

2021 Fashion Rejuvenation Trend Report from Heuritech's and Carlin's Analysis

Christopher Kane

La Caserne

Copenhagen Fashion Week

Slack

Notion

Whimsical

Radical Candor by Kim Scott

Pay It Forward:

Jackie Trebilcock

Get Your PressDope DIY PR Quick Start Kit

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Tags: Charlotte Fanneau, Heuritech, Paris fashion, Paris startup, artificial intelligence, AI, fashion tech, fashion technology, trend forecasting, image recognition, fashion trends, female founder, female entrepreneur, women in business, fashion design, fashion business, fashion brand, fashion marketing

I love startup stories that involve taking a manual, real-life process and creating a tech solution that mimics it and stories from founders who, in the quest to solve their own problems, end up bringing needed new ways of doing things into areas begging for innovation. This week's guest is doing BOTH.

During her years as a fashion brand rep, Melodie found herself going the extra mile to serve the stores she visited. In fact, she was quite literally going the extra mile by driving her retail clients' excess inventory to other stores, swapping out merch even though it sometimes meant driving across state lines — all in the name of helping the brands she worked with maintain value (vs. ending up on the sale rack) and the store owners sell through their merchandise. After discovering that one retailer in her network might be able to easily sell what wasn't moving n another store, she founded Swap Retail to help brands and retailers buy, sell and swap their excess inventory. Now a retailer herself and co-founder of this Florida-based fashion tech startup platform, Melodie is working to move inventory more seamlessly so there's less discounting, less waste and more profitability for both retailers and brands alike.

What you'll also notice about Melodie is her upbeat, positive attitude and how she uses mindset to fuel her passion for connecting with others and selling Swap Retail. If you struggle with selling, you'll definitely want to hear how Melodie thinks about conversations she has with prospective brand and retail partners in a way that sets her up not only to get the sale, but to create lasting human connection as well.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game.

<3 <3 <3 HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage

Connect with Melodie van der Baan:

LinkedIn: Melodie van der Baan

Instagram: @swapretail

Website: SwapRetail

Resources from the show:

Nu ORDER

Joor

Why the Lean Startup Changes Everything by Steve Blank

The Greatest Salesman in the World by Og Mandino

The NFX Podcast

Startups and Downs: The Secrets of Resilient Entrepreneurs by Mona Bijoor

Pay It Forward: Good Pix

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Everyone is talking about Clubhouse, the less-than-a-year old audio app that caught wildfire last fall. Its invite-only nature has added to the hype. But the real question is whether you should care. Should you spend time creating, building and maintaining a Clubhouse presence -- essentially adding yet another social media platform to your plate?

For FEST founders, there are special considerations -- how will an audio-only social networking platform benefit your highly-visual, probably product-based business?

We'll dive into all of that on this week's episode of the Spirit of 608 podcast.

Starting a business in the middle of pandemic, when the future seems a little unpredictable, doesn't seem like the smartest of ideas, but for Laura Mallows, it was the best one. Laura talks about how being real gave her an identity that everyone resonated with, even though it was totally against how the traditional beauty market presents itself. From showing off scars, bad hair days, and even bad skin days, Laura talks about how Mallows Beauty let everyone be unafraid to be REAL, even herself.

It's easy to get swept away by the glitz and glamour of the fashion industry, and for Lauren Tanaka, it certainly was a glamourous start. From rubbing elbows with celebrities like Charlize Theron and the cast of The Lord of the Rings, Lauren's first gigs in the industry were every stylist and designer's dream. But even as she was living the dream, some eye-opening moments drove Lauren to ask some tough questions about the fashion industry and her why.

Listen to this week's episode of the Spirit of 608 podcast to find out what exactly drove Lauren away from Hollywood and full-time into sustainability. Get inspired by her belief in empowering others through positive messages and sustainable fashion.

Want to get visible? You need a story. Better yet, you need to know the version of your story you want to tell right now. One of the things I get asked most often when brands are starting out in their journey toward more visibility is what they should say when they start trying to reach that goal. When they're wavering and hesitating on visibility projects like pitching more media and launching regular content marketing, one of two things is almost always at play:

Either 1) they're not sure what to do next and/or 2) they're completely unsure what to say.

There's an easy answer to both. For the former, the best thing you can do right now is check out the free replay of the LIVE PressDope DIY PR training that's up until PressDope closes. If you're here after that, you can grab the PressDope DIY PR Quick Start Kit, and it will help you get started today. Get it here.

For the latter one, oh yes, we are going to get into that in this episode of the Spirit of 608 podcast. We'll be diving into three easy exercises you can do to uncover the key elements of your story. I'm also breaking down the five key questions you need to be asking yourself right now as you set out to tell your story and make it one people will remember, connect with and want to share.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate your support.

<3 <3 <3HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Do you believe in the power of a business to not only be a part of a community, but also be instrumental in building one? In today's episode, Linnea, a.k.a owner and CFSO (chief of figuring sh*t out) at ecommerce and IRL shop Darling talks about how she bought the store 6 years ago at the age of 25 and has been cultivating a dream from her heart all these years. It was a special treat to have a Charlottesville entrepreneur on the show during my five-year anniversary of moving to here from San Francisco. She's all about sustainable fashion (especially secondhand + handmade) and using her platform as a consignment shop to educate and empower consumers in their own sustainable style journeys. Darling believes in the power of investing in your own community by supporting women through inspiring social media and IRL content, amazing consignment finds and local artisan handmade goods.

Last year, Darling made bold moves during the pandemic to expand from brick-and-mortar into ecommerce — which is NOT easy for a consignment business or one selling one-of-a-kind products. We talk about Shopify, social media, positive mindset, delivering empowering messages to customers both online and off and how Linnea got to where she is, including the unlikely career before Darling that set her up perfectly to be highly skilled at storytelling and connecting with people in her current business.

Listen to this week's episode of the Spirit of 608 podcast for her story and how grateful she is for having a team of amazing women running this ship, whether in-store or online. Get inspired by her and Darling's fierce belief in empowering others through positive messages and sustainable fashion.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game.

<3 <3 <3 HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Be on the Podcast: Ask Spirit of 608 a Question

Linkage

Use the code "heydarling10" for 10% off on the Darling Boutique website.

Connect with Linnea:

Instagram: @shopatdarling | @linnea_white

Facebook: https://www.facebook.com/shopatdarling/

Website: shopatdarling.com

Resources from the show:

The Balance App

Enneagram

GoDaddy

Shopify

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Pay it Forward: Jessica Norby

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.