Out There with Lorraine Sanders

We're thrilled to have the woman who coined the term EcoFashion on the show this week letting us in on how she built her empire of eco-minded brands, which range from a sustainable line Farm to Home to women's apparel label Yes And to businesses in manufacturing and consulting. Oh and she's also an author, as well as a frequent speaker at high-profile industry events and a thought leader in the sustainability movement.

Listen to this week's show for her journey from the early days of her first business as an ahead-of-her-time innovator in the health and wellness space to today, when she's primed to push responsible textiles even further into the mainstream with the introduction of a new product offering for the QVC audience.

If you're a big believer in how much mindset matters like I am, you'll revel in her words of wisdom that appear through this motivating and inspiring conversation.

Meet this week's guest, Marci Zaroff, Founder and CEO of EcoFashion Corp.

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Connect with Taylor:

Instagram: @marcizaroff

Facebook: https://www.facebook.com/marcizaroff/

Website: www.marcizaroff.com | www.ecofashioncorp.com

Mentioned on the show:

Zoom

Netflix

Jonathan Swift

Institute for Integrative Nutrition

ECOrenaissance: A Lifestyle Guide for Cocreating a Stylish, Sexy, and Sustainable World

ECOfashion Corp

The Prophet by Kahlil Gibran

Who Moved My Cheese by Spenser Johnson

Horst Rechelbacher

Aveda

Living in the Light by Shakti Gawain

Under the Canopy

Macy's

Whole Foods

Bed Bath & Beyond

BeyondBrands

Good Catch

MetaWear

Farm to Home

YES AND

Organic Trade Association

Textile Exchange

Women's Wear Daily

The Business of Fashion

Sourcing Journal

Abraham-Hicks

Yes, and...: Daily Meditations

Rodale Institute

Pay It Forward from Marci: Mara Hoffman

Resource of the week: The Tapping Solution App

Spirit of 608 Resources:

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Have you been hoping to get press, get published + grow your impact? Then this episode is for you.

On this week's episode of the Spirit of 608 podcast, I'm keeping it super practical. I love creating episodes that focus on mindset and strategy because those things have made such a difference in my life and the business lives of my clients, but this one isn't that at all.

Instead, this episode is all about connecting you with very specific places you can go -- today -- and start getting press, getting published, building credibility, social proof and SEO value. It's like a rapid fire primer that you can put into use in your business immediately. I introduce you to the 10 media destinations that are a great fit for FEST founders and beyond and give you direct access to their contributor guidelines and submission forms. And more good news: If you're a creative entrepreneur, in the beauty or skincare biz, a practicing wellness professional or innovative female startup founder, these destinations will also work for you -- no fashion component required.

What you'll learn:

• The top 10 tried & true media destinations I want you to know about right now
• Exactly where to go and what to do to start getting your message live in these destinations
• Why each is a great fit for you
• How to get the downloadable guide to this episode that includes all the links to the guidelines and forms

Listen for a super practical deep dive into destinations that can get you published in empowering media and in front of new audiences -- as early as tomorrow.

Hear more on this week's solo episode of the Spirit of 608 podcast.

Ask Spirit of 608 a question

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

Get the Pro Tips Package from this episode and start getting published today

Resource of the Week + Pay It Forward: Sarah's Retail Diary

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Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

When it comes to business, being super comfortable can be a bad sign. But with fashion? Bring it on. For that, we have self-described Queen of Comfort Taylor Jay, an Oakland entrepreneur and designer who has built a brand intertwining ultra comfy womenswear with social justice, body positivity, responsible fair labor manufacturing and no small amount of grace and style.

During this week's show, she'll walk us through how a 20-something with zero design training ended up with an eponymous brand of elegant clothes that look like they'd fit in at your chicest friend's next socially distanced gathering as they would a Saturday afternoon sofa fest (what, a I the only one who has those).

With a loyal fan base in the midst of retail closures and fabric face masks recently spotted on San Francisco Mayor London Breed's public rounds, this is an business that exemplifies FEST and what the Spirit of 608 podcast is all about in so many ways.

Listen as she walks us through her career path, the early challenges that made her stronger and where she's headed next.

Meet this week's guest, Taylor Jay, Founder of Taylor Jay.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app.

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Connect with Taylor:

Instagram: @shoptaylorjay

Facebook: https://www.facebook.com/taylorjaycollection/

Website: taylorjaycollection.com

Mentioned on the show:

London Breed

Spirit of 608 Resources:

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Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Welcome to the new normal (okay, everything these days could arguably fall under that umbrella, but moving on): it's a place where a multi-faceted creative leaves a well-known brand that anyone seeking a role in sustainable fashion would covet to partner up with a favorite colleague and take the leap into the realms of new brand-building in order to create what they wanted to see in the world.

Why the new normal? Because it's all starting to happen: entrepreneurs aiming to reach mainstream shoppers with busy lives and lots of demands for their clothing are not only serving their customers with style and function combined, but also making their bottom line one that prioritizes not only fashion but sustainable choices, ethical manufacturing and fair labor standards.

She'll walk you through how a career path like that comes together, as well as what she wishes she and her co-founder had done differently from the start. But that's the beauty of learning from someone else: they're paying it forward with their actual experience so you can get where you're going faster. Plus, listen in for her thoughts on mindfulness for entrepreneurs and the advice she hopes every female entrepreneur will listen to right now.

PS: Want to checkout époque évolution and save 20%? Use the discount code FESTEE20 at checkout.

Meet this week's guest, Hannah Franco, Co-Founder of époque évolution.

Take 20% off with the code FESTEE20.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app.

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Connect with Kate:

Instagram: @epoqueevolution

Facebook: https://www.facebook.com/epoqueevolution/

Website: www.epoqueevolution.com

Mentioned on the show:

Nancy Taylor, Hannah's Co-Founder

Colleen Quinn

Athleta

Instagram

Instagram Ads

Everlane

Tumblr

Shopify

Backbone PLM

Canva

Lady Falcon Coffee

Buffy Maguire

Rock Juice

Brothers & Sisters Flowers

Spirit of 608 Resources:

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On today's show, we're bringing back a conversation that's so good for right now with a guest who's not only inspiring, but entertaining to the extreme.

Her infectious spirit could easily be something that bubbled up in the aftermath of a frightening medical emergency that landed her in the hospital close to death. But there's just something about her approach to life and business that makes me suspect she had it all along. Either way, you only have to listen to this female entrepreneur for a few minutes to get that she's a true original, just like the unique belts she devised using recycled materials and a patented design made to hold pants up without creating any extra bulge under slim-fitting shirts.

In the interview, you'll hear her explain how - with no apparel or accessories industry experience whatsoever - she came to be running a belt company from Bozeman, MT. Along with that, she shares takeaways and advice from her experience patenting her design and working to create a product using recycled textiles.

Hear more on this week's guest, Jen Perry, Founder of Jelt.

Ask Spirit of 608 a question

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

Jelt: jeltbelt.com

Facebook: https://www.facebook.com/jeltbelt

Instagram: @jeltbelt

Twitter: @jeltbelt

Pinterest: https://www.pinterest.com/jeltbelt/

Email: [email protected] / [email protected]

Montana State University

Warriors in Quiet Waters

Quickbooks

QVC

North Face

Patagonia

Simms Fly Fishing

Shark Tank

Bravo Television

Jelt Extreme

Shop Insta

Shopify

Join PressDope On Task 30-Day DIY PR Accelerator.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Have you considered creating a signature talk? What about pitching yourself for an upcoming virtual conference? How about joining a webinar series featuring industry experts just like you? Have you wanted to do these things, but hesitated? Our virtual worlds are literally teeming with digital events right now.

But speaking with style from a screen is a little different than pulling off a fabulous in-person presentation. Okay, it's a lot different, and that can be uber daunting. Luckily, there are a number of things I like to think of as low-hanging fruit to fortify your next visibility opportunity.

From simple set-up steps to take before your next talk or presentation to public speaking best practices adapted for the virtual world, this episode walks you through practical strategies you can use anytime you're called to share your message on a screen.

If you're like many FEST founders right now, you are looking for ways to experiment, do things differently and keep your business growing in the face of changes and new challenges. Creating a signature talk or speaking at a virtual conference not only adds to your credibility, but it's got a ton of added benefits:

• Instant social proof -- you appear relevant and trustworthy to new people
• Thought leadership -- you establish yourself as a voice capable of leading a wider audience
• A chance to tell your story -- a signature talk or speaking event can give you the opportunity to talk about more than just a single product or service and share a more nuanced, well-rounded portrait of your business with the world
• Access to new audiences -- one of the best things about speaking is getting to show up in front of new people who've opted in to listen and learn
• Leave a lasting impression -- your message can lead to life-changing impact on those listening and watching. In a world that's bloated with written content, virtual talks and events can mean being seen and heard in a branded environment that also helps to convey your company's ethos and values.

Ask me, and I will tell you that everyone should have a signature talk, webinar training and ideas for industry panels and anecdotes for interviews. The opportunities to participate in these are going to continue and increase. It's time for every founder to have a toolbox of tricks and tactics -- as well as ultra practical tips -- for speaking in style.

Listen for screen-friendly strategies every FEST founder needs to know before her next digital speaking gig, talk, interview, webinar or important meeting.

Hear more on this week's solo episode of the Spirit of 608 podcast.

Ask Spirit of 608 a question

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

Spirit of 608 Pro Tips

Zoom

Amazon

Mac

Coat Check Chicago

Kicksta

Instagram

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Sometimes real life experiences are the best sources of inspiration. That's more than the case for this week's guest, a FEST founder you're going to love equally for her innovative, sustainable beauty product and her positive, glass-half-full attitude toward entrepreneurship.

On this week's episode, she'll walk us through her journey, from the late night she spent exhausted and packing before an international trip that sparked the idea for her signature product line to the unexpected tragedy that still fuels this mother of four's embrace of joy, optimism and connection to this day.

Plus, she shares her reasons for putting intellectual property and a patent at the top of her early business to-do list (speaking of which, she also loves lists), as well as her dedication to pursuing more sustainable materials and an eco-positive production even when industry experts and insiders told her it was crazy. We also talk about the tools, tips and female founders she wants you to know so you can get inspired to do something great in your business today.

Meet this week's guest, Kate Westad, Founder of Palette by Pak.

Get $5 off plus free shipping in USA with code HIGHFIVER at checkout.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app.

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Connect with Kate:

Instagram: @mostbeautifuldarling | @palettebypak

Facebook: https://www.facebook.com/palettebypak/

Website: https://www.palettebypak.com/

Mentioned on the show:

Exclusive: Kate Westad Discusses Launching Palette By Pak While Being A Lawyer & Mom Of 4

Evernote

Palette™️ The Original High Fiver

Facebook Ads

Instagram Ads

Fyve

Glou Beauty

E. E. Cummings

Spirit of 608 Resources:

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Want to turn heads in the media? With in-person events changed forever and competition for attention on social media at an all-time high, it's an excellent time to try reaching new audiences through positive PR and press. If you're like many FEST founders right now, you are looking for ways to experiment, do things differently and keep your business growing in the face of changes and new challenges. Scoring mentions in the media not only adds to your credibility as a brand, but it's got a ton of added benefits:

• Instant social proof -- you appear relevant and trustworthy to new people
• SEO value -- the more sites that link to you means you're easier to find through searches
• A chance to tell your story -- press can give you the opportunity to talk about more than just a single product or service and share a more nuanced, well-rounded portrait of your business with the world
• Lasting impact -- unlike social media posts, press and media mentions have a longer shelf life and are often read by new people months and even years after being published
• Earned media doesn't cost anything if you do it in-house. If you have time, that's all you need to push a positive PR strategy for your brand forward.

So the reasons to start getting press are clear. But are you ready? That's a question I hear over and over from female founders and entrepreneurs. In this episode, I tell you the eight things you absolutely must have to get great press right now.

It might surprise you to find out that press releases, pitch emails and big budgets are nowhere on the list. So what is?

Listen for 8 steps every founder needs to know to start getting great press.

Hear more on this week's solo episode of the Spirit of 608 podcast.

Ask Spirit of 608 a question

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

Instagram

Pinterest

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Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Do you dream about getting more done -- how about on nights and weekends? One of my all-time favorite business creatives is back for her third episode of the Spirit of 608 podcast on this week's show. A designer and maker by trade, this Black female founder has built a business, podcast and -- most recently -- a brand new shop all on the side of her main gig, where she holds a senior level role in the design industry. So what I'm saying here is that she knows a thing or two about how to get stuff done, stay organized, batch tasks, set goals and keep up with the content creation monster that almost everyone in online business faces today.

On this week's episode, she'll walk us through her journey from in-debt young professional to successful creative entrepreneur who uses systems, processes and beautiful graphic design to increase her productivity so she can live on her terms. Learn how she did it on the show.

Plus, she shares her weekly goal planning worksheets with Spirit of 608 listeners -- you can get them for free to get a grip on the weeks ahead in style. And we talk TikTok, using Canva and lots of other tools and tips that will inspire you to do something great in your business today.

Meet this week's guest, Nache' Snow, Founder of Studio 78.

Get a month of 20-minute weekly goal planning worksheets from NacheSnow.com

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app.

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Linkage

Connect with Nache':

Instagram: @nachesnow

TikTok

Nache's Youtube Channel

Studio 78

Dreams Plans Ideas

Mentioned on the show:

Apple Watch

Facebook

Twitter

Pinterest

CoSchedule

Linkedin

MeetEdgar

Photoshop

Canva

Unfold

Mojo

Videoleap

Adobe Premiere

Google Analytics

Filmm

Black Lives Matter Movement

Pimp Your Brilliance by Monique Malcolm

Spirit of 608 Resources:

Get started with PressDope On Task today

Get the so608 Book List

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Join PressDope On Task 30-Day DIY PR Accelerator.