Outbound Sales Lift

#22: Part 2 of my interview with Mary Grothe, a former top sales rep turned CEO of Sales BQ. Mary discusses cold versus warm outreach, the ROI of technology your sales team needs to succeed, and a successful handoff from sales to success.

#21: Part 1 of my interview with Mary Grothe, a former top sales rep turned CEO of Sales BQ. Mary discusses the difference between growth and scale, the Inbound methodology, and the importance of fixing your entire revenue ecosystem versus just focusing on your sales team.

#20. Part 2 of 2 of this fire interview with Jason Cutter as he goes over his new Selling with Authentic Persuasion framework. We discuss marketing and sales alignment, social selling, and how founders can build a reliable revenue engine.

#19. Part 1 of 2 of this fire interview with Jason Cutter as he goes over his new Selling with Authentic Persuasion framework. We discuss his new book, how selling is like diagnosing like a doctor, sales degrees in school, and what to look for when hiring your first sales reps.

#18: Listen as Chris Walker from Refine Labs details his thoughts on what your marketing team should be doing right now to help your sales team.

We discuss building a revenue engine, what sales enablement means, buy-in from the executive team, creating a culture to promote sales, and what sales reps should be doing on LinkedIn.

Chris is a marketing expert and founder of Refine Labs. He’s a must-follow on LinkedIn for all things marketing.

#17: Jobs to be done theory was popularized in the mid-90s at Harvard Business School by Bob Moesta and Clayton Christiansen. Bob has applied the theory to sales with his new methodology "Demand Side Sales." Bob discusses how to match the buyer's actions to your sales process and the importance of pushing back in sales.

#13: Listen as Dale Dupree from the Sales Rebellion discusses how to best onboard your new sales hires and what it means to really set a new sales rep up for success.