It’s Round 2 with Jared and in this episode, he talks about the impact and importance of strategic alliances in partner programs. Tune in and make sure to stay until the end as Jared taps into topics like the impact of a trusted third party on sales, the importance of strategic alliances in building a partner program and startups, the power of conviction in a business partnership, the benefits of starting with success or marketing in a partnership, and building trust internally and giving first. Find out more in this latest episode of Partnerships In SaaS.

HIGHLIGHTS

JARED: TRUST IS A BRAND

“You need to win in an ecosystem before you try and build your own. So I think this is why strategic alliances are so important.”

JARED: UNDERSTANDING AN ECOSYSTEM

“You need to be able to market with a company that's bigger than you, you need to be able to build co-create, innovate, integrate with a company that's bigger than you, you need to be able to sell with a company that's bigger than you, and you need to be able to service with a company that's bigger than you.”

You can connect with Jared and his work in the links below:

• Jared Fuller | PartnerHacker | Sign up with PartnerHacker

If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.

• Barrett King | HubSpot | HubSpot.com
   

“The future belongs to operators who care about Outcomes”

This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - where Partnerships & SaaS meet!

Join Partnerships Leaders Here:
https://refer.partnershipleaders.com/barrett5

TRUST IS A FUNDAMENTAL ELEMENT OF ANY PARTNERSHIP

In today's episode, host Barrett King chats with Jared Fuller, Chief Ecosystem Officer and host of the Partner Up podcast. Fuller shares his thoughts on trust, partnerships, and helping people reach their promised land. Find out more in this latest episode of Partnerships In SaaS.

HIGHLIGHTS

JARED: TRUST IS A BRAND

“Trust is like a brand. It's what people say about you when you're not in the room. So for example, if you can actually help someone do the thing like I don't know, I have no problem establishing trust with someone that's building a partner program. I have references galore, and I am confident I have the conviction in helping them do it, but if you're a seller, and you're selling to some persona that you've never been, how confident are you that you can really help that person?”

JARED: UNDERSTANDING AN ECOSYSTEM

“There's a reason why the word ecosystem is loosely attached to concepts around partner and community. An ecosystem implies that stability and resiliency meaning there is some sort of reciprocity and interdependence…”

You can connect with Jared and his work in the links below:

• Jared Fuller | PartnerHacker | Sign up with PartnerHacker

If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.

• Barrett King | HubSpot | HubSpot.com

“The future belongs to operators who care about Outcomes”

This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - where Partnerships & SaaS meet!

Join Partnerships Leaders Here:
https://refer.partnershipleaders.com/barrett5

YOU DON’T FORGET THE PAST, YOU LEARN FROM IT. IT’S NOT GONNA BE EASY, BUT IT’S WORTH IT.

The Dude, John Heritage, will be closing his series with 2 key takeaways; 1) be a student of the past, learn from your mistakes, and take note of what served you well, and 2) embrace the work, for it’s all worth it in the end. Tune in and find out more about these 2 takeaways in detail in the latest episode of Partnerships In SaaS.

HIGHLIGHTS

JOHN: BEING A STUDENT OF THE PAST

“Knowing that what serves you well in the past will absolutely help define your future. I mean learning from your mistakes, understanding where you have made strong gains and maybe lost gains, or whatever the case is an important element for sure.”

JOHN: IT MAY BE HARD, BUT IT’S ALL WORTH IT

“It's going to be way harder than you think. It's going to be way harder than you can even estimate beyond right now, but it's totally worth it. That's it, I love it right? It is not going to be easy.”

You can connect with John and his work in the links below:

• John Heritage | Evenbound | Twitter

If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.

• Barrett King | HubSpot | HubSpot.com
   

“The future belongs to operators who care about Outcomes”

This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - where Partnerships & SaaS meet!

Join Partnerships Leaders Here:
https://refer.partnershipleaders.com/barrett5

KNOWLEDGE IS POWER + VISION IS A MOVER = GROWTH

It’s Round 2 with John Heritage in this latest episode of Partnerships In SaaS. In this episode, John talks about the benefits of investing in your team's learning and development, the power of knowledge in business ecosystems, the power of eos in business growth, and the importance of staying visionary in business. 

HIGHLIGHTS

JOHN: DON’T CHEAT THE LEARNING, BECAUSE YOU CAN’T

“I think the fact that we have this individual knowledge that rolls up into Team knowledge goes a long way. I think that's an important element of it. You can't shortcut that. You can't the thing I love about the learning part of it, and what Kevin is getting, like, you can't cheat that system. You either go through the classes, meet the requirements, take this in, yes, you can, like, you know, technically, you can't, but you're not. You really can't cheat that learning process and developing that knowledge base. So that's why I think it's valuable.”

BARRETT: KNOWLEDGE IS POWER IN ANY ECOSYSTEM

“It's a good call out to think about knowledge is power, that kind of age-old expression, but also, in terms of your position in any ecosystem as any partner, that depth, right, whether that be like, number of players on the bench. So for some folks, it's just like, let me just hire more people, it sounds like for you is like, well, I've got good people, let me build more knowledge into their skill set. So they can deliver more value to the customer, which helps us to differentiate in terms of our ability to do the work, and then obviously, the subsequent work results that we're delivering to the end customer that impacts the entire ecosystem as a whole.”

You can connect with John and his work in the links below:

• John Heritage | Evenbound | Twitter

If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.

• Barrett King | HubSpot | HubSpot.com
   

“The future belongs to operators who care about Outcomes”

This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - where Partnerships & SaaS meet!

Join Partnerships Leaders Here:
https://refer.partnershipleaders.com/barrett5

THE DUDE IS HERE

John “The Dude” Heritage, President of Everbound, and a Hubspot partner, joins Barrett today as he will be discussing how to grow your business with partnerships. John will be talking about partnerships being a two-way street, growing from failing, and many more, only here in the latest episode of Partnerships In SaaS.

HIGHLIGHTS

JOHN: IT’S A TWO-WAY STREET

“I think the most important elements to the partnership is an understanding of that two-way street and an understanding that it is a given a get, and always be mindful of what you can bring to the table the value that you bring to the table to make this the sum of both parts better.”

JOHN: DO UNSCALABLE THINGS EARLY AND FAIL OFTEN

“You can't have the experience and the expertise to really bring in your side of the value without making a lot of mistakes.”

JOHN: ONE STEP FORWARD, TWO STEPS BACK

“Reducing your utilization, while it satisfies that one snapshot view that you think about that data point in a weekly or monthly way. In the long term. It will yield results that you're not prepared for that you can't see in the moment.”

You can connect with John and his work in the links below:

• John Heritage | Evenbound | Twitter

If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.

• Barrett King | HubSpot | HubSpot.com

“The future belongs to operators who care about Outcomes”

This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - where Partnerships & SaaS meet!

Join Partnerships Leaders Here:
https://refer.partnershipleaders.com/barrett5

TIME TO OPEN THE PORTAL!

It’s the second part of our series with Eddie Patzsch, and in this episode, he will be discussing the benefits of partner-led growth in go-to-market strategies, the impact of a partner portal on business strategy, the power of partnership & how to be an adaptive CEO. Find out more in this latest episode of Partnerships In Saas.

HIGHLIGHTS

EDDIE: PARTNERSHIPS ARE PORTALS TO NEW ECOSYSTEMS

“When you're early, the first couple of years, like you're really hyper-focused on just a couple verticals, for the most part. So you might be playing really well MarTech or AdTech, but you're completely ignoring FinTech and the rest of everything that's out there, I think a partner becomes a really good way to thread that and launch yourself into that new ecosystem.”

You can connect with Eddie and his work in the links below:

Eddie Patzsch | PartnerPortal.io on LinkedIn | PartnerPortal.io Website

If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.

Barrett King | HubSpot | HubSpot.com

“The future belongs to operators who care about Outcomes”

This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - where Partnerships & SaaS meet!

Join Partnerships Leaders Here:
https://refer.partnershipleaders.com/barrett5

IT’S A PORTAL TO THE FUTURE OF BUSINESS

It’s another series on Partnerships In SaaS, and in this episode, we have part 1 with Eddie Patzsch, CEO of PartnerPortal.io. Eddie discusses his experience in partnerships and will be diving deep into the changes in partnership strategy today, building a good partnership, and how to identify a good fit. Find out more by tuning in to this latest episode of Partnerships In SaaS.

HIGHLIGHTS

EDDIE: HOW PARTNERSHIPS HAVE EVOLVED IN RECENT YEARS

“Now that you see a variety of different partner programs popping up with different functions and different reasons for the partnership, it's developing into something more of two businesses truly aligning with a goal in common, and so I would say it's much less about the revenue and leads, and it's more so about, how are we gonna go to market together? And how does our strategy align both short-term and long-term.”

EDDIE: WHAT MAKES A GOOD PARTNERSHIP FIT

“I want to know how much have you invested in your partner program, not the number of individuals you have on the team, but I want a range of the budget that's going toward partnerships this in year one, what does that look like in year two, and year three, and there's nothing wrong with asking about the range or the percentage of your like, what how much money you're putting toward it. But that to me is a pretty strong indicator.”

You can connect with Eddie and his work in the links below:

Eddie Patzsch | PartnerPortal.io on LinkedIn | PartnerPortal.io Website

If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.

Barrett King | HubSpot | HubSpot.com

“The future belongs to operators who care about Outcomes”

This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - where Partnerships & SaaS meet!

Join Partnerships Leaders Here:
https://refer.partnershipleaders.com/barrett5

It’s another round with Blake Williams and today we will be diving deeper into the impact that partnerships bring to the business. Blake talks about getting away from the binary setup of partnerships, the benefits of productizing your partnership value, how to create successful partnerships,  how to increase revenue with existing partnerships, and the importance of partnership in B2B SaaS companies. So tune in and learn a lot from Blake in this latest episode of Partnerships In SaaS.

HIGHLIGHTS

BLAKE: Let your partners co-invest with you

“A good way is to adjust your partnership contract to make sure that 100% of your partnerships co-invest with you. Right co-invest in demand generation, you don't need partners who aren't willing to put money in, you know where their mouth is. And if they're putting money where their mouth is, the next step for you is to go do account mapping”

BLAKE: Partnerships are opportunities

“I think that whoever recognizes that partnerships is an opportunity to monetize a third way that isn't being leveraged. It can sit right there because they'll get all the help and support that they need.”

You can connect with Blake and his work in the links below:

Blake Williams | Ampfactor | Ampfactor.com

If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.

Barrett King | HubSpot | HubSpot.com

“The future belongs to operators who care about Outcomes”

This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - where Partnerships & SaaS meet!

Join Partnerships Leaders Here:
https://refer.partnershipleaders.com/barrett5

In today's episode, we have Blake Willams, Founder & CEO of Ampfactor, and he discusses the importance of thinking about partnerships not as something that is singular, but as something that touches everything. He argues that by thinking about customer centricity and how to add value to the customer ecosystem, businesses will be more successful not only in their direct go-to-market but also in the partnerships they choose to go to market with. Find out more in this latest episode of Partnerships In SaaS.

HIGHLIGHTS

BLAKE: Thoughts on the singularity of partnerships

“It's really about accessing the customer's ecosystem, and so far as you're thinking about what you're going to do to add value to their ecosystem, and how they're operating, how they think about their workflows that they're managing, you'll have better demand and success, not only in your direct go to market, but definitely in the partnerships that you end up choosing to go to market with.”

BLAKE: The best way to create a partnership

“You have you should come with the right intention to give and to want to add value and that kind of thing, and that's the best way to create a partnership is to drop off value first.”

You can connect with Blake and his work in the links below:

Blake Williams | Ampfactor | Ampfactor.com

If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.

Barrett King | HubSpot | HubSpot.com

“The future belongs to operators who care about Outcomes”

This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - where Partnerships & SaaS meet!

Join Partnerships Leaders Here:
https://refer.partnershipleaders.com/barrett5

HELP SHOULD BE GIVEN WHEN IT’S NEEDED THE MOST

It’s round 2 with Zak Pines and in this episode, Zak discusses the value of the cross-functional approach in internal teams which involves, their approach in leading partners through enablement, and ensuring to provide help or support to their partners right at the first conversation, because when they needed help the most.

HIGHLIGHTS

ZAK: Leading with enablement through the white glove approach

“We're leading with enablement, and what I find is that number one kind of gets everyone's kind of guard down, like, we're here to help, and number two, it sparks you know, it sparks all this collaboration by leading that way. So we call it a white glove approach. Of course, there's other stuff further downstream that we'll do more through online learning or training, but it's a very individualized white glove approach that is led by use cases.”

ZAK: Help them at the start, that’s where they need it the most

“My thinking is, how's anyone ever going to be successful if you don't help them at the beginning, that's when they need the most help. I actually borrowed something from you guys, and we've been talking about this, but you know, to me, what is inbound marketing, inbound marketing started with ungated content. That was a big breakthrough from HubSpot was ungated content”

You can connect with Zak and his work in the links below:

Zak Pines | Formstack | Formstack.com

If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.

Barrett King | HubSpot | HubSpot.com

“The future belongs to operators who care about Outcomes”

This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - where Partnerships & SaaS meet!

Join Partnerships Leaders Here:
https://refer.partnershipleaders.com/barrett5