WHY JUMP FROM ONE TO THE OTHER WHEN YOU CAN PUT THEM ALL TOGETHER?

Welcome to another exciting episode, and today we have Zak Pines, the VP of Partnerships at Formstack. Zak believes that a successful go-to-market strategy involves a cross-functional and value-centric approach that takes into account the needs of all internal teams. Learn more about how to build a cross-functional team by tuning in to Barrett and Zak in this latest episode of Partnerships In SaaS.

HIGHLIGHTS

ZAK: His GTM Superpower

“I think in one way I described myself as you know, I'm either a marketing aware sales leader or a sales aware marketing leader or somewhere in between.”

ZAK: How to build a community

“To build a community, I think you need to know who your target audience is, and what they care about, as a first step, and then you can grow that. Again, in our case, just sort of how we grew organically, we found this persona of a consultant, a power user, or someone who wanted to become a product expert…”

You can connect with Zak and his work in the links below:

Zak Pines | Formstack | Formstack.com

If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.

Barret King | HubSpot | HubSpot.com

“The future belongs to operators who care about Outcomes”

This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - where Partnerships & SaaS meet!

Join Partnerships Leaders Here:
https://refer.partnershipleaders.com/barrett5

What is the best kind of investment for a company?

Connor is back with Barrett to talk more about partnerships and how they deliver value to customers. In this episode, the two focus on making people your best investment and winning in the business by building relationships.

HIGHLIGHTS

BARRETT: Proportions of scaling and value conversation

“I think the thing that resonates with me, even as I think about my conversations with peers and folks across the industry, it's the idea that as you scale, the value conversation becomes more relevant.”

CONNOR: The end goal is to build relationships

“Our end goal on the customer side is to make our clients on the services end look amazing so that they see us as indispensable is the most valuable thing we can do, and it's better because you can't have a relationship with a company, you have relationships with people, and make yourself indispensable and a prime shining star to a person.”

You can connect with Connor and his work in the links below:

• LinkedIn - https://www.linkedin.com/in/connor-jeffers/
• Aptitude 8 - LinkedIn | Website
• A8 Labs - LinkedIn | Website

If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.

• LinkedIn - https://www.linkedin.com/in/barrettjking/

“The future belongs to operators who care about Outcomes”

This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - where Partnerships & SaaS meet!

Join Partnerships Leaders Here:
https://refer.partnershipleaders.com/barrett5

What makes a partnership a great one?

Welcome to another episode of Partnerships In SaaS, and in this episode, Barrett welcomes Connor Jeffers to the show! Connor is the founder of both Aptitude8 and A8 Labs, and he will be sharing about how you can make a great partnership by working with your partners to deliver outstanding value to your customers.

HIGHLIGHTS

CONNOR: Go-To-Market Superpower

“I think so we will usually think about partnerships not only because like we're HubSpot partners on both businesses. And that's sort of a big extension of what we do. But we've done a lot of partnerships with other organizations as well. And I think what we look at in doing that work is how can we make it so that the person on the other side of the table so usually that the partner person inside of the SAS organization, in working with us, they are able to unlock something they couldn't otherwise”

BARRETT: Always put the customer first

“It's totally great, it's assumptive behavior around, let's assume good intent, let's partner together, let's try and deliver the value to the customer at the end of the day. And if that means that we have to say we're not a good fit, we can still help you purchase software, or invest in some sort of a solution that does help you, we're putting the customer first.

You can connect with Connor and his work in the links below:

• LinkedIn - https://www.linkedin.com/in/connor-jeffers/
• Aptitude 8 - LinkedIn | Website
• A8 Labs - LinkedIn | Website

If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.

• LinkedIn - https://www.linkedin.com/in/barrettjking/

“The future belongs to operators who care about Outcomes”

This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - where Partnerships & SaaS meet!

Join Partnerships Leaders Here:
https://refer.partnershipleaders.com/barrett5

No man is an island, and no business can stay independent forever. In this episode of the Partnerships In SaaS podcast, Barrett King continues his conversation with Imagine Business Development’s Founder and CEO, Doug Davidoff. Doug talks about partnerships, why working with other businesses is the only way for organizations to scale sustainably, and why a partner program cannot operate in an overtly transactional manner. 

HIGHLIGHTS

• Why two businesses should work together
• There's a ceiling to being an independent business
• Uniqueness is often not a good thing in business
• Lessons learned by working with the right people
• Partner programs are increasingly becoming transactional

QUOTES

Why no business can stand alone indefinitely, says Doug: "Independence beats dependence. But there's a ceiling on independence to really get to anything approaching potential whether you're talking internal or external. You have to move to interdependence."

Why you don't want to be working on something unique, says Doug: "I firmly believe that if anyone says that [what] they're doing is unique, it's either not worth very much, they don't have a lot of exposure, or they're lying."

Doug on partner programs becoming too transactional: "You can create the conditions for a community to form, but you can never make a community form. I can make the conditions of the partner program but just because you pay me and I sell you, that's not a partnership." 

You can connect with Doug and his work in the links below:

• LinkedIn - https://www.linkedin.com/in/doug-davidoff-76396b1/
• Twitter - https://twitter.com/dougdavidoff
• Website - https://www.imaginellc.com/

If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.

• LinkedIn - https://www.linkedin.com/in/barrettjking/

“The future belongs to operators who care about Outcomes”

This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - where Partnerships & SaaS meet!

Join Partnerships Leaders Here:
https://refer.partnershipleaders.com/barrett5

In this episode of the Partnerships In SaaS podcast, your host Barrett King talks to Imagine Business Development’s Founder and CEO, Doug Davidoff. The two discuss their shared history, Doug’s thoughts on the business process, and his approach to problem-solving. They particularly focus on solving problems with no clear solutions and having enough experience to be comfortable with being uncomfortable.

HIGHLIGHTS

• Doug Davidoff's superpower
• All about business process design, management, and optimization
• The business process is not linear and fixed
• Don't be afraid to make mistakes
• Know where you want to go but be flexible on the path you take
• Everything comes down to a tradeoff

QUOTES

Doug explains how they approach the business process: "Process can be flexible, dynamic, and iterative. It just has to be built into that and it's still going to follow a structural flow that frees up creativity and productivity."

Doug on challenging traditional notions of management: "So much of the research on management is built on the basis of experience. But if you really think about the things that move organizations forward today, no one has experience. It is new. And so how do you bring experience to something that hasn't been done before?"

Doug on solving the wicked problem: "A wicked problem is one where whatever steps you take, it helps in some areas, it hurts in other things. Different people have different judgments. So again, it comes back to what is that clarity in destination, so that we can begin to manage the tradeoffs and iterate, and find our way there."

You can connect with Doug and his work in the links below:

• LinkedIn - https://www.linkedin.com/in/doug-davidoff-76396b1/
• Twitter - https://twitter.com/dougdavidoff
• Website - https://www.imaginellc.com/

If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.

• LinkedIn - https://www.linkedin.com/in/barrettjking/

“The future belongs to operators who care about Outcomes”

This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - where Partnerships & SaaS meet!

Join Partnerships Leaders Here:
https://refer.partnershipleaders.com/barrett5

In this inaugural episode of the Partnerships In SaaS podcast, your host Barrett King talks about his passion for partnerships and the kind of impact he wants to make with the show. Whatever you do and wherever you are in your career path right now matters less than knowing how to bring your experience and skills together to come up with something better and uniquely you. For Barrett, it’s all about growing your skills and knowledge and watching your influence grow. 

HIGHLIGHTS

• Why Barrett is fascinated with business partnerships
• Barrett's goal for the podcast
• It's all about impacting people, businesses, and relationships
• A summary of Barrett's professional career so far
• Not everyone has had a straightforward career path

QUOTES

Barrett's goals for the show: "The goal for the show is to bring together the voices of individuals, in and around the SaaS industry that are specifically tied to partnerships. That might be somebody who is a partner in an ecosystem, that could be somebody who leads an organization or the frontline employee that's managing that as well."

If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.

• LinkedIn - https://www.linkedin.com/in/barrettjking/

“The future belongs to operators who care about Outcomes”

This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - where Partnerships & SaaS meet!

Join Partnerships Leaders Here:
https://refer.partnershipleaders.com/barrett5