Outnumbered with Kelli and Hollis

An experienced sports philanthropy professional and Sport Business Journal Game Changers nominee, Bridget Gannon is the Senior Director of  Social Impact & Events for the National Basketball Retired Players Association (NBRPA | @NBAalumni). At the NBRPA, Gannon oversees the  entire Legends Care initiative and is also instrumental in the growth, execution and success of Legends Media & Entertainment.   

Prior to joining the NBRPA in 2018, she oversaw the Nationals Dream  Foundation - charitable arm of the Washington Nationals baseball team -  and was MLB's 2018 All-Star Legacy Projects Coordinator, leading $1.7  million of capital improvement projects around the DC metro area. In  addition to 11 and a half seasons with the Washington Nationals, Gannon  also had stints with the Washington Wizards, Washington Capitals, and  Legg Mason Tennis Classic (now Citi Open).  

A native of Philadelphia, PA, and proud alum of Mount Saint Joseph  Academy (Flourtown, PA), Gannon received a Bachelor of Science in  Business Administration degree from The Catholic University of America  in Washington, DC and certificates from Yale University and Northwestern  University.

Topics Covered:

- Starting from the bottom and building a reputation/credibility

Connect with Bridget on LinkedIn: HERE

Email: [email protected]

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Sally Morgan currently serves as the Director of Marketing for the Carolinas PGA. Her role is involved with a hand in every area of the operation, from membership processes to tournament operations, foundation programming, business development, and (of course) marketing. During this episode, Sally, Kelli, and Hollis talk about opportunities in the golf industry, bringing more women into the sport, and how the business of golf expands outside of a golf course.

Although Sally was born in Bristol, Connecticut, she is a true southern girl as she grew up in the suburbs of Atlanta in Milton, Georgia. She has been playing golf ever since she can remember when her dad put clubs in her hand at an early age, and she began playing competitive golf at the age of eight. She remained intrigued in the sport as she discovered the PGA Golf Management University Program during her college search. Sally attended Mississippi State University and graduated in 2017 with her Bachelor of Business Administration in Marketing with a concentration in PGA Golf Management and earned her Class A PGA Membership. Throughout her time in school, she interned with the Tennessee PGA Section, PGA of America Headquarters, and the PGA TOUR with Golf Course Properties. She just celebrated three years with the Carolinas PGA and is a proud Certified PGA Professional.

Topics Covered:

- Creating awareness of opportunities

- Bringing more women into the industry/golf

- A brief overview of the PGA

- Emphasizing being a PGA Professional

- The business of the sport outside of a golf course

Connect with Sally on LinkedIn: HERE

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Cydney Bowman is a former collegiate and international volleyball player. As the Event Development Specialist for the Cleveland Cavaliers, she oversees the event sales platform and drives external hospitality revenue for the Cavaliers and Rocket Mortgage FieldHouse. In this episode, Kelli, Hollis, and Cydney talk about being a former student athlete, finding your tribe, the importance of self-awareness, and much more.

At Eastbay, Taylor currently serves as a Category Marketing Coordinator for the  Jordan Brand/Court division where she creates various marketing campaigns.

After graduating, Taylor began an internship with the National Football  League’s Player’s Association under The Trust division, and eventually  earned a full-time marketing position within the NBA under the Memphis  Grizzlies. It was here that she eventually introduced to various aspects  of sports marketing through duties assigned, ranging from e-mail and  mobile marketing, project management, and partnership marketing. After  spending 2 years with the Memphis Grizzlies, Taylor has joined Eastbay’s  team as a Category Marketing Coordinator, creating various campaigns  under the basketball, volleyball, and Jordan brand divisions.   

Recently, Taylor has also started her own marketing firm, 1248  Consulting. Under 1248 Consulting, Taylor focuses on helping athletes  receive endorsements and sponsorship deals with various companies. She  also provides digital marketing services to help others grow their  brands.   Feel free to reach out to Taylor Houston at [email protected]!

Topics Covered:

- How to talk through generational differences

- Tips for reaching out to people on Linkedin

Connect with Taylor on LinkedIn: HERE

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Olivia works with WINS Media in helping sports industry leaders elevate their profiles across owned, earned and paid media channels. Her clients have been seen and heard on outlets such as Ad Age, Sports Business Radio, SportTechie, CBS Sports Radio online and The DA Show (CBS Sports Radio).

She's responsible for helping grow the sports + entertainment division over the span of three years. During that time she worked with the following clients and handled their public relations campaigns: Hunt Auctions, the Official Auction of the Super Bowl at Super Bowl LII and LIV, The Personal Collection of Babe Ruth at Public Auction at Yankee Stadium, Julius Erving Golf Classic in Philadelphia, PA. and Atlantic City, NJ., The Moyer Foundation. She also networked at the non-profit events for NFL Players such as, Carson Wentz, Malcolm Jenkins and Rodney McLeod.  

Topics Covered:

- How to be better seen and heard on LinkedIn

- How to connect with the right people

Connect with Olivia on LinkedIn: HERE

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Adeja Spain graduated from Old Dominion University with a BSBA in Digital Marketing. In 2017, she interned with Hornets Sports & Entertainment where she was one of three interns offered a full-time position from a class of almost forty. Adeja is known for disrupting the status quo with her approach to building Marketing, Advertising, PR, and Social Media campaigns. Her marketing acumen and proven success in driving brand visibility and increasing revenue in the Marketing, Business Intelligence, and Arena Operations departments make her an instrumental part of the team. 

Topics Covered:

- Nurturing your relationships and staying in touch

- Humbling yourself and learn as you go

- Reminding yourself that you deserve to be there

Connect with Adeja on LinkedIn: HERE

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Meet our first guest Deidre Gaskin! Deidre is a publicist, providing money making public relations strategies to get clients known so they can get paid! She is the recipient of Apex Society’s Power 30 Under 30,  nominated by ACHI Magazine for Entrepreneur of the Year, nominated by  Atlanta’s Hottest for Hottest Publicist and a proud member of Forbes The  Culture. 

Deidre has worked with brands and personalities such as WNBA Hall of Famer Sheryl Swoopes, the American  Basketball Association, BET, Rafael Cox  Designs, Celebrity Hair stylist KeKe Taylor of the Shear Genius Collection, Hewlett- Packard, TVOne, Real Housewives of Atlanta and other notable brands.

Topics Covered:

- How to brand yourself outside of your job

- Importance of PR and Marketing in your business

- Traits of a good publicist

Connect with Deidre on LinkedIn: HERE 

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Connect with Outnumbered on LinkedIn: HERE 

Follow Outnumbered on Instagram: HERE 

Follow Outnumbered on Twitter: HERE 

Follow Outnumbered on Facebook: HERE 

Also, don't forget to share this episode with your coworkers, friends, family members and anyone you know pursuing a career in sports!

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You got the Interview -> now let's secure the role! Hear all the best practices to ace your interview and hopefully land you the job!

Topics Covered:

- Types of interviews and how to present your best self in each 

- STAR Method to answering questions 

- Creating an interview cheat sheet 

Connect with us on LinkedIn: https://www.linkedin.com/company/outnumberedpod/

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Follow us on Twitter: https://twitter.com/OutnumberedP0D

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Also, don't forget to share this episode with your coworkers, friends, family members and anyone you know pursuing a career in sports!

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Do you know how to effectively prepare for your next interview to leave an organization speechless? This week, we're talking how to effectively preparer your interview! Hear all the best practices to ace your interview and hopefully land you the job!

Topics Covered:

- Researching the company before hand and what to do with that information 

- Possible Questions and how to answer them (we give our examples too!)

- Creating an interview cheat sheet 

Connect with us on LinkedIn: https://www.linkedin.com/company/outnumberedpod/

Follow us on Instagram: https://www.instagram.com/outnumberedpod/

Follow us on Twitter: https://twitter.com/OutnumberedP0D

Follow us on Facebook: https://www.facebook.com/Outnumberedpod

Also, don't forget to share this episode with your coworkers, friends, family members and anyone you know pursuing a career in sports!

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This week, we're taking a deep dive into cover letters and references! Cover letters and references are an important step in sealing the deal with hiring managers, so we want to make sure you're prepared to WOW them every step of the way. 

Topics Covered:

- What do I do if I don't meet the minimum experience level?

- How many references should I have?

- How do I demonstrate my knowledge i a cover letter? 

Connect with us on LinkedIn: https://www.linkedin.com/company/outnumberedpod/

Follow us on Instagram: https://www.instagram.com/outnumberedpod/

Follow us on Twitter: https://twitter.com/OutnumberedP0D

Follow us on Facebook: https://www.facebook.com/Outnumberedpod

Don't forget to share this episode with your coworkers, friends and family members and anyone you know pursuing a career in sports!

#OutnumberedPodcast