This podcast provides a review of key concepts and techniques in Search Engine Optimisation (SEO) based on the provided sources. It covers the fundamental definition of SEO, its relationship with Search Engine Marketing (SEM), different types of SEO (on-page, off-page, technical, and local), crucial aspects of keyword research, and practical implementation steps and tools. Produced by Jason Suli Digital Marketing

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This track outlines how businesses can optimise their visibility strategies to effectively integrate with AI search platforms, acknowledging the growing importance of AI in information discovery. It emphasises the need to structure content logically for AI models and build topical authority through valuable, research-backed content and active participation in online conversations. The piece also stresses the continued significance of technical SEO elements like structured data and site speed for AI crawlers, while advising on adapting to multimodal search formats like visual and voice search. Finally, it highlights the importance of monitoring AI responses to understand evolving search behaviour and the need to measure AI search success beyond traditional SEO metrics. Produced by Jason Suli Digital Marketing

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Why Your Site Doesn’t Show Up in Google Search

Is your site not showing up in Google search results?

Test if your site has been indexed by searching for its exact URL or domain name with no other words (ex: https://www.chilloutwithoil.com.au).

If your site isn’t appearing in Google search results, or it’s performing more poorly than it once did, check your sites search performance in Google.


How to Get Your Website To Show Up on Google

You want your website to rank on the first page (which typically has 10 website listings). Depending on your business, you will need to employ search engine optimisation and SEO strategies to improve your ranking.

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Search Engine Optimization Tips To Improve Your Search Results

You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.

There are limits to what a webmaster should do to optimize search engine indexing. Some strategies for SEO can be pushed too far, resulting in spam-like, content-free web pages. Not only are these kinds of pages not appreciated by visitors, but search engines will also discount them in results rankings and can even drop a website, entirely, if it appears to use unethical SEO tactics.

Frequent updates are a powerful tool in the ongoing effort to optimize a website for search engines. It is tempting to view search engine optimization as a one-time treatment for a business website, but in fact, it is an ongoing process. Adding fresh content to a website - content that contains the same keywords as the rest of the site - can leverage the site's position on search engine results pages.

To optimize search engine results, never change or retire a page without a 301 redirect. A 404 (page not found) is the absolutely worst case scenario a server can deliver. A 301 redirect tells the search engine the new ULR and transfers that into the search position. Learning how to do a 301 redirect is simple and will keep your search engine results optimal.

Make sure you use a relevant and unique meta description and title on every page of your website. The web page title is the most important on-page SEO element and it is almost impossible to rank highly in search engine results, without two or three keywords making up the web page title. Although the meta description tag will not help you to rank, it does appear as a text snippet under your listing in search results, so it has the power to influence whether or not searchers visit your website.

Linkages are incredibly important to search engine optimization. Post on tools like twitter, become an expert in your field and provide advice that pertains to your product. Post a link to your website in your tweets. This will bring more clicks to your site, which will improve your page rank.

If you post an image on your site, tag it with the word "image." Image searching is one of the most popular forms of searches on any search engine. Many a person has found an interesting image on a search engine and found that it was attached to a site they came to love.

As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.

In this episode of Search for Beginners, we go over the minimal recommended qualifications you should look for in a potential SEO consultant. From asking the right questions, checking references, and holding a technical interview, stay tuned to learn the best practices to follow when looking for the right SEO consultant.


WHY SEO?

Search Engine Optimisation (SEO) is one of the biggest factors that determines which websites you see on page 1 of Google. There is often jokes that page 2 of Google is the best place to hide a fugitive because of how little traffic it gets, so why would you want your business in the same location?

Not being found in Google is costing your company money every day, as, without it, you’re essentially handing your competition money, and no business can afford to do that!

To attain higher rankings in search engines, your website needs to be well optimised. Well, optimized sites will lead to the popularity of your content and products, which means direct revenue for your business.

However to get this exposure you need a true professional optimises or consultant who understands how the whole process works.

OUR SEO PROCESS

Our SEO process for Brisbane has been developed by working with hundreds of clients across the world in almost every industry imaginable.

First we cover your keyword research and come up with keywords that fully support your page content and services while also driving you maximum revenue. We even look at the keywords your competition is using and structure a plan for how you can take their rankings directly.

The result is your website being more appealing to both your customers and Google alike.

Next, we use various strategies to them push your site up to Googles first page. As a leading seo consultant brisbane we’ve carefully refined this process.

Often referred to as ‘link building’, our off-page SEO services cover far more than what other firms traditionally use. They are cutting edge and 100% safe, proven techniques that we developed in association with the world’s leading Brisbane SEO community.

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