Outside By Design

Don't be afraid to flirt with the people and brands you're want to work with!

Gretchen Powers brings her creative energy and realness to the show this week and we can't thank her enough. Gretchen shares how she makes people comfortable in front of a camera, how she navigates mental health as an entrepreneur, and the “glitter fingers” feeling she gets when she finds a story she just has to tell. Give it a listen!

Follow Gretchen:

@gpowersfilm

​@powersprovisions

gpowersfilm.com

Follow us on Instagram: @wheeliecreative

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

If you tackle one accomplishment a day, you'll reach your goals before you know it.

This week on the show we have none other than Ashley Rankin, founder of SHREDLY! If you’ve seen a wild pair of women’s bike shorts on the trail, you’ve experienced the power of SHREDLY. Ashley shares how she stays true to her purpose, the conundrum of self-identifying as your business, and how naiveté can be an advantage when launching into the unknown. 

Follow Ashley:

@anikkir

@shredly

shredly.com

Follow us on Instagram: @wheeliecreative

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

"I realized I was as lost as anybody I found."

This week we're joined by Susan Purvis - avalanche dog trainer, empowerment speaker, outdoor medicine educator and author of the bestselling outdoor adventure memoir, Go Find. Susan has dedicated her life to helping people, and today on the show she shares her transition from educator to writer. Susan talks about how fear can hold us back and how we can get lost in our emotions and relationships just as easily as we can get lost in the woods. Listen as Susan shares how she returns to alignment and how her recent switch to sobriety has impacted her creativity.

Follow Susan:

www.cboutdoors.com

susanpurvis.com

Susan's Facebook Page

@susanpurvisauthor

Follow us on Instagram: @wheeliecreative

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Getting more women on bikes is more than just a business to Lindsey Richter.

As the founder (and Director of Inspiration) at Ladies AllRide, Lindsey's mission is to help women conquer their fears on bikes - and in turn, their fears in all aspects of their lives. Lindsey talks about finding a place in the bike industry, aligning her values with her business, and her transition from racing to teaching.

Follow Lindsey:

@ladiesallride

ladiesallride.com

Ladies AllRide Facebook Page

@gritclinics

gritclinics.com

Follow us on Instagram: @wheeliecreative

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

What is the benefit of diversity in the outdoor industry?

This week we're joined by Vasu Sojitra: professional athlete, Adaptive Sports Director at Eagle Mount Bozeman, and Coordinator at Earthtone Outside MT. Vasu shares his work to elevate the voices of underrepresented folks in the outdoor industry, his mission as a professional adaptive athlete, how he navigates skiing's bro culture, the barriers to entry in snow sports, and our word of the month, Alignment.

Follow Vasu:

@vasu_sojitra

www.vasusojitra.com

earthtoneoutside.org

eaglemount.org

Follow us on Instagram: @wheeliecreative

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Remember, you are a badass.

This week we're joined by Sensi Graves, professional kiteboarder and founder of Sensi Graves Bikinis. Sensi talks about grounding herself in gratitude, both in work and play. She shares her struggles to balance being an athlete and a businesswoman, as well as her personal mantra when things get tough. Sensi's approach to product photography and social media is refreshing and her positivity radiates through her words. Enjoy the show and have a happy Outdoor Retailer week, everyone! 

Follow Sensi:

@sensigraves

@sensibikinis

sensigravesbikinis.com

Follow us on Instagram: @wheeliecreative

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

If you liked this episode, share it with a friend! Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

When you can't find the community you're searching for, you create it yourself.

We're joined this week by Perry Cohen, Executive Director and Founder of The Venture Out Project. Perry talks about providing a safe community for TVOP participants, how outdoor brands can move beyond the gender binary, and how nature helped him feel comfortable in his body for the first time. 

Follow Perry:

@theventureoutproject

ventureoutproject.com

Diversify Outdoors

Follow us on Instagram: @wheeliecreative

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Outdoorists have the unique opportunity to create change.

This week's guest is the incredible Katie Boué - outdoor advocate and creative powerhouse. Katie shares the importance of finding nuance in complicated topics, her method of distilling policy issues into bite sized nuggets, and how she finds balance in her work and herself.

Follow Katie:

@katieboue

Twitter

themorningfresh.com

It's a Wheelie Q&A episode!

Lisa and Iris answer our listeners' burning questions about Wheelie, entrepreneurship, manifestation, and the weird things we do at work. Don't worry, we return to regular Outside by Design programming next week!

Outside by Design is the podcast about the business of creativity in the outdoor industry. We talk to some of the outdoor industry's finest leaders, entrepreneurs, athletes, freelancers, and creatives about crafting a life and career based upon being outside.

Follow us on Instagram: @wheeliecreative

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

What do you stand for?

We're honored to be joined this week by Rebecca Rusch - adventure athlete, 7x world champion, best selling author, activist, Emmy winner, and damn good person. Rebecca shares her personal manifesto and her guiding principles she follows in all aspects of her life. She also talks about asking for help, the power of pessimism, and what she looks for in a creative team. 

Follow Rebecca:

@rebeccarusch

rebeccarusch.com

Blood Road Film

Ride MTB Lao

Outside by Design is the podcast about the business of creativity in the outdoor industry. We talk to some of the outdoor industry's finest leaders, entrepreneurs, athletes, freelancers, and creatives about crafting a life and career based upon being outside.

Follow us on Instagram: @wheeliecreative

View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast

Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!