Outsource to Profits Podcast

Outsource to Profits Podcast

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Outsource to Profits Podcast episodes

  • Fixing Broken Talent Acquisition Models

    Episode 76

    Culture, Compatibility & Clarity: The Real ROI of Smart Executive Hiring

     

    About the Host: 

    Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

     

    About the Guest:

    Andy Roads is the Co-founder and CEO of High Altitude Recruiting, one of the fastest-growing executive search firms in the food & beverage industry. With over 14 years of corporate and agency recruiting experience, he helps brands secure senior talent that fuels growth and scales with the business. Known for his 96% fill rate and no-nonsense approach, Andy is the go-to recruiter for companies seeking cultural alignment and long-term leadership fit. 

     

    Guest Info: 

    Name: Andy Roads 

    Designation: Co-founder & CEO 

    Organization: High Altitude Recruiting 

    LinkedIn: https://www.linkedin.com/in/andrewroads

     

    Episode Summary: 

     

    Hiring the right talent isn’t just about ticking boxes on a resume—it’s about aligning values, vision, and growth. In this eye-opening episode, Andy Roads, CEO of High Altitude Recruiting, joined Jamie Shanks to reveal the hidden costs of misaligned hires and the power of intentional executive recruitment. From the “beer test” to deep intake sessions, Andy shares how to spot candidates who will survive in your company and scale with it. Learn how C-level involvement, cultural fit, and strategic foresight can transform your hiring process and set your business up for long-term success. Whether you're a founder aiming for your next growth milestone or a hiring leader tired of bad fits, this conversation delivers actionable insights you won't want to miss.

     

    Key Takeaways:

      • Hiring for culture and future growth is more impactful than hiring for skills alone.
      • Executive searches require active involvement from C-level leaders to avoid misalignment and churn.
      • Cultural fit can’t be measured on paper—real interactions reveal true compatibility.
      • Long-term success comes from hiring leaders who can scale with the company, not just solve today’s problems.
      • Retained search partnerships deliver higher-quality results than transactional recruiting models.
      • #ExecutiveRecruiting #FoodAndBeverageIndustry #TalentAcquisition #LeadershipHiring #CPGRecruitment #HighAltitudeRecruiting #CulturalFit #FutureProofHiring #FandBLeadership #GrowthHiring #StartupScaling #RetainedSearch #RecruitmentStrategy #TeamBuilding #FoundersAndCEOs


        15 min
      • Scaling Back to Reclaim Yourself

        Episode 75

        A founder’s reckoning and the journey back to wholeness

         

        About the Host: 

        Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

         

        About the Guest:

        Amy Looper is the founder of Resilient Growth, a transformational coaching platform helping high-achieving founders and leaders build the inner resilience required to thrive through uncertainty. Based in Phoenix, Arizona, Amy supports professionals in scaling both their businesses and their emotional capacity, guiding them through the pressure, grief, and burnout that often come with ambition. Her signature five-part framework fosters courage, connection, compassion, commitment, and ultimately, confidence.

         

        Guest Info: 

        Name: Amy Looper 

        Designation: Founder 

        Organization: Resilient Growth 

        LinkedIn: https://www.linkedin.com/in/amylooper1

         

        Episode Summary: 

        Success can be a heavy crown—especially when it comes at the cost of your well-being. In this heartfelt episode of Outsource to Profits, host Jamie Shanks sits down with Amy Looper, founder of Resilient Growth, to explore the emotional toll of leadership and the hidden cost of relentless achievement. Amy unpacks how grief, stress, and burnout often manifest in our bodies—and how many founders chase milestone after milestone without ever feeling fulfilled. Together, they dive into the disconnection from self, family, and purpose that can come with high performance and how to reclaim alignment. Whether you’re stuck in the valley between wins or burning out at the summit, Amy’s Five Cornerstones of Resilience—Courage, Commitment, Compassion, Connection, and Confidence—offer a powerful framework for sustainable, soul-aligned leadership. This is the reset every high achiever needs.

         

        Key Takeaways:


        • Stress shows up physically—founders often ignore early warning signs.
        • Success without alignment leads to burnout.
        • Titles and revenue ≠ self-worth.
        • Emotional resilience is trainable.
        • Amy’s 5 Cs: Courage, Commitment, Compassion, Connection, and Confidence.
        • Founders must learn to rest, not quit.
        • Small progress reflection builds sustainable confidence.
        • Men often lack safe spaces for vulnerability.
        •  

          #FounderBurnout, #EmotionalResilience, #LeadershipWellness, #EntrepreneurLife, #MentalHealthForFounders, #HighAchieverHealing, #SuccessRedefined, #PersonalGrowthJourney, #ResilientLeadership, #WellbeingInBusiness

          14 min
        • The Future of AI Sales & Ethics

          Episode 74

          AI Sales & Ethics: What Leaders Must Know

           

          About the Host: 

          Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

           

          About the Guest:

          Dr. Cindy Gordon is the CEO & Founder of SalesChoice, a company focused on AI-driven sales intelligence. With a deep passion for AI ethics and responsible technology adoption, she is a leading voice in AI transparency, sales automation, and ethical AI governance. Cindy contributes to Forbes, speaks at global AI summits, and is co-authoring a book on AI risk and governance with Ernst & Young's Kathy Kobe. She is also an educator at the United States AI Institute and is actively involved in shaping AI literacy for executives. 

           

          Guest Info: 

          Name: Dr. Cindy Gordon 

          Designation: CEO & FOUNDER 

          Organization: SalesChoice 

          LinkedIn: https://ca.linkedin.com/in/cigordon

           

          Episode Summary: 

          In this episode of Outsource to Profits, host Jamie Shanks talks with Dr. Cindy Gordon, CEO of SalesChoice, about the challenges of hiring AI sales talent and the critical role of AI ethics in business. Cindy reveals why traditional sales hiring fails in AI, emphasizing the need for math and analytics expertise alongside relationship skills. She shares how SalesChoice revamped its hiring strategy using case studies and technical assessments to find the right talent. They also discuss AI governance, the lack of global regulations, and how AI models can intentionally mask the truth. Cindy stresses why AI education is essential for leaders to make informed decisions and avoid costly mistakes. Packed with real-world hiring insights and AI ethics expertise, this episode is a must-listen for business leaders, sales professionals, and AI enthusiasts.

          Key Takeaways:

          • AI sales need math & analytics, not just soft skills.
          • Traditional sales hiring fails in AI—case studies & tests are key.
          • AI regulations are weak; the U.S. & China skipped the ethics accord.
          • AI models can mask the truth, raising ethical concerns.
          • Leaders must understand AI to make informed decisions.
          • BDRs alone aren’t enough—data scientists play a crucial role.
          • AI sales are evolving fast—businesses must adapt hiring & governance.
          •  

            #AISales #SalesRecruiting #AIHiring #TechSales #SalesLeadership #AITransparency #AIRegulations #AIEthics #ResponsibleAI #AIInnovation #BusinessGrowth #Leadership #FutureOfWork #DigitalTransformation #AIinBusiness #ArtificialIntelligence #MachineLearning #AITrends #SaaS #DataScience

            18 min
          • Branding with Purpose: Why Taking a Stand Matters

            Episode 73

            Authenticity, Polarization, and the Power of Brand Storytelling

             

            About the Host: 

            Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

             

            About the Guest:

            With over 30 years of experience, Ruth Bay is the founder of Company X and a seasoned Brand Strategist. From creative direction to brand strategy, her expertise spans industries, helping established entrepreneurs unlock untapped potential and build brands that resonate. For Ruth, branding isn’t just aesthetics—it’s purpose, connection, and impact. She partners with visionary business owners who value innovation and strategic growth, guiding startups and established companies alike, and even preparing brands for M&A success. Not for those seeking quick fixes, Ruth thrives on depth, collaboration, and bold brand evolution.

             

            Guest Info: 

            Name: Ruth Bay 

            Organization: Company X 

            Designation: Founder 

            LinkedIn: https://ca.linkedin.com/in/ruthbay 

             

            Episode Summary: 

            In this compelling episode of Outsource to Profits, host Jamie Shanks sits down with Ruth Bay, founder of Company X, to explore why authenticity is the foundation of successful branding. Together, they challenge the conventional approach of playing it safe, making the case for brands to take a stand—even if it means making enemies. Ruth shares how deep listening, emotional connection, and brand polarization can create a lasting impact. With real-world examples, she unpacks the balance between data-driven strategy and intuition, showing businesses how to craft brand narratives that truly connect. Whether you're a startup or an established company, this episode will transform the way you think about branding, storytelling, and business success.

            Key Takeaways:


            • Authenticity wins – Stand for something real.
            • Polarization attracts – Bold brands gain loyal fans.
            • Listen to lead – Insights come from understanding.
            • Emotion drives branding – People buy with feeling.
            • Intuition + data – Balance gut and strategy.
            • Experience builds loyalty – Make every interaction count.
            • Purpose over trends – Conviction outlasts fads.
            • Branding is storytelling – More than just a logo.
            • Risk fuels growth – Safe brands stay invisible.
            •  

              #BrandStrategy, #AuthenticBranding, #BrandStorytelling, #BrandIdentity, #MarketingStrategy, #BrandGrowth, #BrandSuccess, #BusinessGrowth, #MarketingTips, #InnovationInBusiness, #MarketingWithPurpose, #CustomerExperience, #BrandImpact, #EntrepreneurMindset

              13 min
            • Growth Without Compromise: The Founder’s Choice

              Episode 72

              Scaling Without Losing Yourself: Founder-Led Sales Explained

               

              About the Host: 

              Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

               

              About the Guest:

              Sam Vandervalk is the Founder of Salmon Eye Fishing Charters and a seasoned entrepreneur with ventures in vacation rentals, digital marketing, and business coaching. Passionate about strategic growth and personal fulfillment, he also co-founded Active Atoms, promoting health and wellness through functional nutrition. Sam shares insights on entrepreneurship, mindset, and sustainable business scaling.

               

              Guest Info: 

              Name: Sam Vandervalk 

              Designation: Founder 

              Organization: Salmon Eye Fishing Charters 

              LinkedIn: https://www.linkedin.com/in/samvandervalk/?originalSubdomain=ca

               

              Episode Summary: 

              In this episode, host Jamie Shanks sits down with serial entrepreneur Sam Vandervalk to challenge one of the most common narratives in business scaling—should founders step away from sales? Jamie, drawing from his own experience scaling agencies, explores the risks of blindly following the venture capital playbook and the importance of keeping a founder’s unique strengths in the business. Sam shares his journey of building multiple businesses across industries, from sport fishing to vacation rentals and digital marketing, while staying deeply involved in sales. He explains why some founders thrive by staying in sales rather than delegating too soon and how he strategically replaced himself in other roles to focus on what he loves. Jamie and Sam dive into the pitfalls of rapid delegation, the importance of passion-driven growth, and the key factors that determine whether a founder should remain in sales or step back. Whether you’re scaling your company, managing investor expectations, or debating your role in sales, this episode will help you make an informed, strategic, and passion-driven decision about your role as a founder.

              Key Takeaways

              • Founder-Led Sales Isn’t Always a Weakness
              • The Venture Capital Playbook Isn’t Absolute
              • Passion Drives Long-Term Success
              • Delegation Should Be Strategic, Not Rushed
              • Replacing Yourself the Right Way
              • Revenue Growth Matters More Than Structure
              • Avoid Doing What Drains You
              • Freedom Over Formulaic Scaling
              • #FounderLedSales, #ScalingSmart, #SalesLeadership, #VentureCapitalMyths, #DelegationStrategy, #FounderRole, #LeadershipDecisions, #SalesVsCEO, #SalesDrivenGrowth,  #SalesGrowth

                16 min
              • Why Founders Must Get Hands-On to Win

                Episode 71

                Legacy Industries Reimagined: Tech, Traceability & Innovation

                About the Host: 

                Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.


                About the Guest:
                Brad Cortlandt is the founder and CEO of ClearTalley, a pioneering company transforming the seafood industry through automated logistics and traceability solutions. With decades of experience in the maritime sector—from superyachts to oil and gas—Brad brings firsthand insights into supply chain inefficiencies that cost the industry billions. His innovative approach to operational efficiency, traceability, and logistics is reshaping how seafood moves from ocean to table. Passionate about problem-solving and entrepreneurship, Brad also mentors early-stage founders, sharing invaluable lessons from his journey.


                Guest Info: 
                Name: Brad Cortlandt 
                Designation: Founder/ CEO 
                Organization: ClearTalley 
                LinkedIn: https://ca.linkedin.com/in/bcortlandt

                 

                Episode Summary: 

                For decades, the seafood industry has operated on tradition, often at the cost of efficiency and profitability. In this episode, Brad Cortlandt, founder of ClearTally, unveils how innovation is transforming fishing logistics through automation, traceability, and real-time data, saving businesses over $12 million annually. He sheds light on the unseen inefficiencies that lead to massive waste, the critical role of traceability in sustainability, and the power of data-driven decision-making. Beyond the industry, Brad offers valuable insights for entrepreneurs, emphasizing the importance of hands-on experience, identifying inefficiencies, and cultivating the right mindset to scale a company. If you're an entrepreneur, business leader, or simply curious about how modern technology is reshaping legacy industries, this conversation is rich with practical wisdom and transformative ideas.


                 Key Takeaways

                -Legacy Industries Resist Change, Leading to Massive Inefficiencies

                -Outdated Supply Chain Processes Cost the Seafood Industry Millions
                -Traceability & Automation Are Essential
                -Founders Must Get Hands-On to Identify & Fix Industry Inefficiencies
                -Challenging the Status Quo Leads to Innovation
                -Industry-Specific Tech Solutions Can Disrupt Legacy Markets
                -The Founder Mindset: Success Comes from Getting in the Trenches
                -Founders Should Seek Support & Mentorship

                #LegacyIndustry, #SupplyChainInnovation #OperationalEfficiency #TechDisruptor #DigitalTransformation  #FounderMindset #ScalingBusiness #EfficiencyMatters #SustainableGrowth #BusinessGrowth #CashFlowManagement #ProfitOptimization #SmartInvestments 

                 

                16 min
              • The CEO’s Guide to Breaking Through Growth Barriers

                Episode 70


                Scaling Smart: The Four Pillars of Growth & Success

                About the Host: 

                Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

                 

                About the Guest:

                Brian Will is a serial entrepreneur, business strategist, and author with 35 years of experience across 10 startups in five industries. With multiple successful exits in venture capital and private equity, he specializes in helping businesses scale from $2M to $30M through financial intelligence, strategic delegation, and data-driven growth. As the Founder of Brian Will Media, he advises entrepreneurs on optimizing sales, marketing, and leadership to break through growth barriers.

                LinkedIn: https://www.linkedin.com/in/theforcemm

                Episode Summary: 

                In this episode, Jamie sits down with Brian Will, a seasoned entrepreneur with multiple successful exits, to explore why some businesses scale effortlessly while others struggle to grow. Brian unveils the four essential pillars of growth and challenges common misconceptions—from the myth that "if you build it, they will come" to the hidden cost of doing everything yourself. He shares insights on market differentiation, delegation, financial acumen, and data-driven decision-making, revealing how founders can break through bottlenecks and achieve sustainable growth. For entrepreneurs feeling stuck, this conversation offers a clear roadmap—a call to step back, rethink, and scale smarter.

                 Key Takeaways:

                1. Scaling Requires More Than Just Building a Business
                2. Delegation Is Critical for Growth
                3. Financial Acumen Is Essential
                4. Marketing Efficiency Drives Sales Success
                5. Data-Driven Decisions Lead to Scalability
                6. Surround Yourself With Experts
                7. #ScalingBusiness #BusinessGrowth #Entrepreneurship #DelegationMatters #FinancialSuccess #SmartScaling #DataDrivenDecisions #Leadership #SalesStrategy #MarketingOptimization #FounderMindset #ScaleSmarter #BusinessStrategy #RevenueGrowth #EntrepreneurLife #StartupSuccess #GrowthHacking

                   

                  16 min
                8. Employee Engagement Through Play & Connection

                  Episode 69

                  Boost Culture, Engagement & Profits—One Game at a Time


                  About the Host: 

                  Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

                  About the Guest:

                  Kristi Herold is the Founder and CEO of JAM, one of the world’s largest adult recreational sports leagues, operating in over 25 cities across North America. Through JAM Corporate, Kristi helps businesses boost employee engagement, retention, and productivity by integrating play into workplace culture. She is also the author of "It Pays to Play," advocating for the power of fun in fostering collaboration, reducing churn, and improving team dynamics.

                  Guest Info: 

                  Name: Kristi Herold 
                  Designation: Founder & CEO 
                  Organization: JAM 
                  LinkedIn: https://ca.linkedin.com/in/kristi-herold

                  Episode Summary: 

                  In this episode, host Jamie Shanks speaks with Kristi Herold, Founder & CEO of JAM, about how integrating play into workplace culture drives business success. Kristi shares how companies can use team sports, creative events, and workplace play strategies to boost employee engagement, strengthen company culture, and reduce voluntary churn. Learn why top-performing businesses invest in fun and how you can implement simple, cost-effective play strategies to improve morale, increase retention, and drive profitability. Whether you're a Founder, CEO, or HR leader, this episode is packed with actionable insights to help turn workplace culture into a competitive advantage. 


                  Key Takeaways:
                  Play Strengthens Workplace Culture – Fun activities foster collaboration and engagement.
                  Play Reduces Employee Turnover – Stronger relationships lead to higher retention.
                  Productivity Increases with Play – A fun work environment boosts motivation.
                  Team Building Has ROI – Happy teams drive business success.
                  Small Actions, Big Impact – Simple initiatives can transform company culture.
                  Culture is a Competitive Advantage – Play attracts and retains top talent.
                  Play Fuels Business Growth – Happier teams lead to better results.

                  #WorkplaceCulture #EmployeeEngagement #TeamBuilding #CorporatePlay #BusinessGrowth #ProductivityBoost #FunAtWork #HRStrategy  #CompanyCulture #EmployeeRetention #InclusiveWorkplaces

                  16 min
                9. How to Align Partners for Success

                  Episode 68

                  Why Business Alignment Matters More Than You Think

                  About the Host: 

                  Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

                   

                  About the Guest:

                  Marcus Smith is the CEO of Cloud Trailz, a Salesforce consultancy renowned for its speed, execution, and customer-driven solutions. With a background in industrial engineering, Marcus specializes in streamlining processes and maximizing value for businesses. In this episode, Marcus shares his journey of scaling Cloud Trailz during the COVID-19 boom and navigating challenges like partner misalignment, equity splits, and role definition. He discusses the importance of clear organizational structures, robust shareholder agreements, and aligning team responsibilities to drive long-term success. Marcus’s insights offer practical advice for entrepreneurs looking to build strong partnerships and sustainable growth strategies. 

                  LinkedIn: https://www.linkedin.com/in/marcusasmith1

                   

                  Episode Summary: 

                  In this episode, Jamie Shanks is joined by Marcus Smith, CEO of Cloud Trailz, for a compelling discussion on the challenges and triumphs of building a business. Marcus reflects on his journey of founding a Salesforce consultancy during the unique opportunities of the COVID-19 era, navigating rapid growth, and addressing the cracks that emerged as the business evolved. The conversation delves into pivotal themes, including the complexities of partner alignment, equity distribution, and the critical importance of defining roles and responsibilities. Jamie enriches the dialogue with thoughtful insights from his own entrepreneurial experiences, offering perspective on shareholder agreements, decision-making frameworks, and strategies to maintain cohesion in partnerships. Together, they deliver an inspiring and thought-provoking exploration of what it takes to establish a resilient, scalable business, leaving listeners with actionable takeaways for their ventures.

                   

                  Key Takeaways:

                  1. Align partners with clear expectations and goals.
                  2. Define roles early to prevent confusion.
                  3. Separate equity from operational responsibilities.
                  4. Use organizational charts to clarify structure.
                  5. Create strong shareholder agreements.
                  6. Involve third parties to resolve conflicts.
                  7. Focus on a shared vision for sustainable growth.
                  8. #BusinessGrowth #Entrepreneurship #PartnerAlignment #LeadershipTips #ScalingBusiness #SmallBusinessSuccess #EquitySplits #ShareholderAgreements #ConsultingLife #StartupLessons #SalesforceConsulting #BusinessAlignment #EntrepreneurTips #RoleDefinition #FoundersJourney

                    17 min
                  9. Retention Strategies for Sustainable Recurring Revenue Growth

                    Episode 67

                    Why Customer Engagement and Data Accuracy Are Your Growth Engines

                     

                    About the Host: 

                    Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

                     

                    About the Guest:

                    Karen Humphrey Celik, CEO and Co-Founder of Contacts411 is a CRM industry pioneer with over 30 years of experience. Starting her journey in 1989, she has been a leader in customer retention strategies and accurate data management. She’s passionate about ensuring businesses thrive through accurate customer data and retention-focused strategies. Karen has been at the forefront of customer relationship management since its inception, helping organizations maintain strong customer connections for sustainable growth. 

                     

                    LinkedIn: https://www.linkedin.com/in/karen-humphries-sallick 

                     

                    Episode Summary: 

                    In this episode, host Jamie speaks with Karen Humphrey Celik, CEO and Co-Founder of Contacts411, to explore strategies for reducing churn and achieving sustainable growth in subscription-based businesses. Drawing from her decades of CRM expertise, Karen highlights the importance of accurate contact data, consistent engagement, and delivering recurring value to customers.

                    Together, they discuss the primary causes of churn, including outdated customer information and limited value consumption, and share practical solutions to combat these challenges. With actionable insights for boosting retention and maximizing recurring revenue, this episode is a must-listen for founders, CEOs, and revenue leaders seeking to scale effectively and retain their best customers.

                     

                    Key Takeaways:

                    1. Churn is a Silent Growth Killer

                    2. Accurate Contact Data is Essential
                    3. Engagement Fuels Retention
                    4. Recurring Revenue Needs Recurring Value
                    5. Proactive Onboarding and Follow-Up are Game-Changers
                    6. Losing Top Customers is Expensive
                    7. Data Decay Demands Action

                     

                    #CustomerRetention #RecurringRevenue #ReduceChurn #CRMStrategies #CustomerEngagement #SubscriptionBusiness #DataAccuracy #RetentionStrategies #CustomerSuccess #GrowYourBusiness

                    18 min

                  About Outsource to Profits Podcast

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                  Jamie Shanks-CEO of 3 companies | Track Signals with Pipeline Signals, license Social Selling IP with Sales for Life, facilitate Offshoring Talent with Get Levrg. We help founders and CEOs navigate…