Episode 76

Culture, Compatibility & Clarity: The Real ROI of Smart Executive Hiring

About the Host: 

Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

About the Guest:

Andy Roads is the Co-founder and CEO of High Altitude Recruiting, one of the fastest-growing executive search firms in the food & beverage industry. With over 14 years of corporate and agency recruiting experience, he helps brands secure senior talent that fuels growth and scales with the business. Known for his 96% fill rate and no-nonsense approach, Andy is the go-to recruiter for companies seeking cultural alignment and long-term leadership fit. 

Guest Info: 

Name: Andy Roads 

Designation: Co-founder & CEO 

Organization: High Altitude Recruiting 

LinkedIn: https://www.linkedin.com/in/andrewroads

Episode Summary: 

Hiring the right talent isn’t just about ticking boxes on a resume—it’s about aligning values, vision, and growth. In this eye-opening episode, Andy Roads, CEO of High Altitude Recruiting, joined Jamie Shanks to reveal the hidden costs of misaligned hires and the power of intentional executive recruitment. From the “beer test” to deep intake sessions, Andy shares how to spot candidates who will survive in your company and scale with it. Learn how C-level involvement, cultural fit, and strategic foresight can transform your hiring process and set your business up for long-term success. Whether you're a founder aiming for your next growth milestone or a hiring leader tired of bad fits, this conversation delivers actionable insights you won't want to miss.

Key Takeaways:

#ExecutiveRecruiting #FoodAndBeverageIndustry #TalentAcquisition #LeadershipHiring #CPGRecruitment #HighAltitudeRecruiting #CulturalFit #FutureProofHiring #FandBLeadership #GrowthHiring #StartupScaling #RetainedSearch #RecruitmentStrategy #TeamBuilding #FoundersAndCEOs

Episode 75

A founder’s reckoning and the journey back to wholeness

About the Host: 

Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

About the Guest:

Amy Looper is the founder of Resilient Growth, a transformational coaching platform helping high-achieving founders and leaders build the inner resilience required to thrive through uncertainty. Based in Phoenix, Arizona, Amy supports professionals in scaling both their businesses and their emotional capacity, guiding them through the pressure, grief, and burnout that often come with ambition. Her signature five-part framework fosters courage, connection, compassion, commitment, and ultimately, confidence.

Guest Info: 

Name: Amy Looper 

Designation: Founder 

Organization: Resilient Growth 

LinkedIn: https://www.linkedin.com/in/amylooper1

Episode Summary: 

Success can be a heavy crown—especially when it comes at the cost of your well-being. In this heartfelt episode of Outsource to Profits, host Jamie Shanks sits down with Amy Looper, founder of Resilient Growth, to explore the emotional toll of leadership and the hidden cost of relentless achievement. Amy unpacks how grief, stress, and burnout often manifest in our bodies—and how many founders chase milestone after milestone without ever feeling fulfilled. Together, they dive into the disconnection from self, family, and purpose that can come with high performance and how to reclaim alignment. Whether you’re stuck in the valley between wins or burning out at the summit, Amy’s Five Cornerstones of Resilience—Courage, Commitment, Compassion, Connection, and Confidence—offer a powerful framework for sustainable, soul-aligned leadership. This is the reset every high achiever needs.

Key Takeaways:

#FounderBurnout, #EmotionalResilience, #LeadershipWellness, #EntrepreneurLife, #MentalHealthForFounders, #HighAchieverHealing, #SuccessRedefined, #PersonalGrowthJourney, #ResilientLeadership, #WellbeingInBusiness

Episode 74

AI Sales & Ethics: What Leaders Must Know

About the Host: 

Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

About the Guest:

Dr. Cindy Gordon is the CEO & Founder of SalesChoice, a company focused on AI-driven sales intelligence. With a deep passion for AI ethics and responsible technology adoption, she is a leading voice in AI transparency, sales automation, and ethical AI governance. Cindy contributes to Forbes, speaks at global AI summits, and is co-authoring a book on AI risk and governance with Ernst & Young's Kathy Kobe. She is also an educator at the United States AI Institute and is actively involved in shaping AI literacy for executives. 

Guest Info: 

Name: Dr. Cindy Gordon 

Designation: CEO & FOUNDER 

Organization: SalesChoice 

LinkedIn: https://ca.linkedin.com/in/cigordon

Episode Summary: 

In this episode of Outsource to Profits, host Jamie Shanks talks with Dr. Cindy Gordon, CEO of SalesChoice, about the challenges of hiring AI sales talent and the critical role of AI ethics in business. Cindy reveals why traditional sales hiring fails in AI, emphasizing the need for math and analytics expertise alongside relationship skills. She shares how SalesChoice revamped its hiring strategy using case studies and technical assessments to find the right talent. They also discuss AI governance, the lack of global regulations, and how AI models can intentionally mask the truth. Cindy stresses why AI education is essential for leaders to make informed decisions and avoid costly mistakes. Packed with real-world hiring insights and AI ethics expertise, this episode is a must-listen for business leaders, sales professionals, and AI enthusiasts.

Key Takeaways:

#AISales #SalesRecruiting #AIHiring #TechSales #SalesLeadership #AITransparency #AIRegulations #AIEthics #ResponsibleAI #AIInnovation #BusinessGrowth #Leadership #FutureOfWork #DigitalTransformation #AIinBusiness #ArtificialIntelligence #MachineLearning #AITrends #SaaS #DataScience

Episode 73

Authenticity, Polarization, and the Power of Brand Storytelling

About the Host: 

Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

About the Guest:

With over 30 years of experience, Ruth Bay is the founder of Company X and a seasoned Brand Strategist. From creative direction to brand strategy, her expertise spans industries, helping established entrepreneurs unlock untapped potential and build brands that resonate. For Ruth, branding isn’t just aesthetics—it’s purpose, connection, and impact. She partners with visionary business owners who value innovation and strategic growth, guiding startups and established companies alike, and even preparing brands for M&A success. Not for those seeking quick fixes, Ruth thrives on depth, collaboration, and bold brand evolution.

Guest Info: 

Name: Ruth Bay 

Organization: Company X 

Designation: Founder 

LinkedIn: https://ca.linkedin.com/in/ruthbay 

Episode Summary: 

In this compelling episode of Outsource to Profits, host Jamie Shanks sits down with Ruth Bay, founder of Company X, to explore why authenticity is the foundation of successful branding. Together, they challenge the conventional approach of playing it safe, making the case for brands to take a stand—even if it means making enemies. Ruth shares how deep listening, emotional connection, and brand polarization can create a lasting impact. With real-world examples, she unpacks the balance between data-driven strategy and intuition, showing businesses how to craft brand narratives that truly connect. Whether you're a startup or an established company, this episode will transform the way you think about branding, storytelling, and business success.

Key Takeaways:

#BrandStrategy, #AuthenticBranding, #BrandStorytelling, #BrandIdentity, #MarketingStrategy, #BrandGrowth, #BrandSuccess, #BusinessGrowth, #MarketingTips, #InnovationInBusiness, #MarketingWithPurpose, #CustomerExperience, #BrandImpact, #EntrepreneurMindset

Episode 72

Scaling Without Losing Yourself: Founder-Led Sales Explained

About the Host: 

Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

About the Guest:

Sam Vandervalk is the Founder of Salmon Eye Fishing Charters and a seasoned entrepreneur with ventures in vacation rentals, digital marketing, and business coaching. Passionate about strategic growth and personal fulfillment, he also co-founded Active Atoms, promoting health and wellness through functional nutrition. Sam shares insights on entrepreneurship, mindset, and sustainable business scaling.

Guest Info: 

Name: Sam Vandervalk 

Designation: Founder 

Organization: Salmon Eye Fishing Charters 

LinkedIn: https://www.linkedin.com/in/samvandervalk/?originalSubdomain=ca

Episode Summary: 

In this episode, host Jamie Shanks sits down with serial entrepreneur Sam Vandervalk to challenge one of the most common narratives in business scaling—should founders step away from sales? Jamie, drawing from his own experience scaling agencies, explores the risks of blindly following the venture capital playbook and the importance of keeping a founder’s unique strengths in the business. Sam shares his journey of building multiple businesses across industries, from sport fishing to vacation rentals and digital marketing, while staying deeply involved in sales. He explains why some founders thrive by staying in sales rather than delegating too soon and how he strategically replaced himself in other roles to focus on what he loves. Jamie and Sam dive into the pitfalls of rapid delegation, the importance of passion-driven growth, and the key factors that determine whether a founder should remain in sales or step back. Whether you’re scaling your company, managing investor expectations, or debating your role in sales, this episode will help you make an informed, strategic, and passion-driven decision about your role as a founder.

Key Takeaways

#FounderLedSales, #ScalingSmart, #SalesLeadership, #VentureCapitalMyths, #DelegationStrategy, #FounderRole, #LeadershipDecisions, #SalesVsCEO, #SalesDrivenGrowth,  #SalesGrowth

Episode 71

Legacy Industries Reimagined: Tech, Traceability & Innovation

About the Host: 

Episode Summary: 

-Legacy Industries Resist Change, Leading to Massive Inefficiencies

#LegacyIndustry, #SupplyChainInnovation #OperationalEfficiency #TechDisruptor #DigitalTransformation  #FounderMindset #ScalingBusiness #EfficiencyMatters #SustainableGrowth #BusinessGrowth #CashFlowManagement #ProfitOptimization #SmartInvestments 

Episode 70

Scaling Smart: The Four Pillars of Growth & Success

About the Host: 

Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

About the Guest:

Brian Will is a serial entrepreneur, business strategist, and author with 35 years of experience across 10 startups in five industries. With multiple successful exits in venture capital and private equity, he specializes in helping businesses scale from $2M to $30M through financial intelligence, strategic delegation, and data-driven growth. As the Founder of Brian Will Media, he advises entrepreneurs on optimizing sales, marketing, and leadership to break through growth barriers.

LinkedIn: https://www.linkedin.com/in/theforcemm

Episode Summary: 

In this episode, Jamie sits down with Brian Will, a seasoned entrepreneur with multiple successful exits, to explore why some businesses scale effortlessly while others struggle to grow. Brian unveils the four essential pillars of growth and challenges common misconceptions—from the myth that "if you build it, they will come" to the hidden cost of doing everything yourself. He shares insights on market differentiation, delegation, financial acumen, and data-driven decision-making, revealing how founders can break through bottlenecks and achieve sustainable growth. For entrepreneurs feeling stuck, this conversation offers a clear roadmap—a call to step back, rethink, and scale smarter.

 Key Takeaways:

#ScalingBusiness #BusinessGrowth #Entrepreneurship #DelegationMatters #FinancialSuccess #SmartScaling #DataDrivenDecisions #Leadership #SalesStrategy #MarketingOptimization #FounderMindset #ScaleSmarter #BusinessStrategy #RevenueGrowth #EntrepreneurLife #StartupSuccess #GrowthHacking

Episode 69

Boost Culture, Engagement & Profits—One Game at a Time

About the Host: 

About the Guest:

Guest Info: 

Episode Summary: 

#WorkplaceCulture #EmployeeEngagement #TeamBuilding #CorporatePlay #BusinessGrowth #ProductivityBoost #FunAtWork #HRStrategy  #CompanyCulture #EmployeeRetention #InclusiveWorkplaces

Episode 68

Why Business Alignment Matters More Than You Think

About the Host: 

Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

About the Guest:

Marcus Smith is the CEO of Cloud Trailz, a Salesforce consultancy renowned for its speed, execution, and customer-driven solutions. With a background in industrial engineering, Marcus specializes in streamlining processes and maximizing value for businesses. In this episode, Marcus shares his journey of scaling Cloud Trailz during the COVID-19 boom and navigating challenges like partner misalignment, equity splits, and role definition. He discusses the importance of clear organizational structures, robust shareholder agreements, and aligning team responsibilities to drive long-term success. Marcus’s insights offer practical advice for entrepreneurs looking to build strong partnerships and sustainable growth strategies. 

LinkedIn: https://www.linkedin.com/in/marcusasmith1

Episode Summary: 

In this episode, Jamie Shanks is joined by Marcus Smith, CEO of Cloud Trailz, for a compelling discussion on the challenges and triumphs of building a business. Marcus reflects on his journey of founding a Salesforce consultancy during the unique opportunities of the COVID-19 era, navigating rapid growth, and addressing the cracks that emerged as the business evolved. The conversation delves into pivotal themes, including the complexities of partner alignment, equity distribution, and the critical importance of defining roles and responsibilities. Jamie enriches the dialogue with thoughtful insights from his own entrepreneurial experiences, offering perspective on shareholder agreements, decision-making frameworks, and strategies to maintain cohesion in partnerships. Together, they deliver an inspiring and thought-provoking exploration of what it takes to establish a resilient, scalable business, leaving listeners with actionable takeaways for their ventures.

Key Takeaways:

#BusinessGrowth #Entrepreneurship #PartnerAlignment #LeadershipTips #ScalingBusiness #SmallBusinessSuccess #EquitySplits #ShareholderAgreements #ConsultingLife #StartupLessons #SalesforceConsulting #BusinessAlignment #EntrepreneurTips #RoleDefinition #FoundersJourney

Episode 67

Why Customer Engagement and Data Accuracy Are Your Growth Engines

About the Host: 

Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

About the Guest:

LinkedIn: https://www.linkedin.com/in/karen-humphries-sallick 

Episode Summary: 

In this episode, host Jamie speaks with Karen Humphrey Celik, CEO and Co-Founder of Contacts411, to explore strategies for reducing churn and achieving sustainable growth in subscription-based businesses. Drawing from her decades of CRM expertise, Karen highlights the importance of accurate contact data, consistent engagement, and delivering recurring value to customers.

Together, they discuss the primary causes of churn, including outdated customer information and limited value consumption, and share practical solutions to combat these challenges. With actionable insights for boosting retention and maximizing recurring revenue, this episode is a must-listen for founders, CEOs, and revenue leaders seeking to scale effectively and retain their best customers.

Key Takeaways:

#CustomerRetention #RecurringRevenue #ReduceChurn #CRMStrategies #CustomerEngagement #SubscriptionBusiness #DataAccuracy #RetentionStrategies #CustomerSuccess #GrowYourBusiness