Outsource to Profits Podcast

Episode 96

Elad Stern discusses his experience introducing non-disruptive audio ads to mobile games and the challenges of educating the market when his idea was initially misunderstood.

About the Host:

Jamie Shanks is the Founder and CEO of Get Levrg and Pipeline Signals. With over 250,000 professionals trained globally, he now focuses on helping business owners grow with purpose. His work focuses on building systems that grow, leading with values (not ego), and creating strong teams. You can connect with Jamie on LinkedIn: 

LinkedIn: https://www.linkedin.com/in/jamestshanks

Elad Stern co-founded Odeeo, a company that is revolutionizing the way advertisements function within mobile games. Instead of loud, annoying pop-ups, they use non-intrusive audio ads that fit smoothly into gameplay. With years of experience in mobile monetization, Elad saw a gap in the market and filled it. He’s passionate about pushing new ideas, helping the industry grow, and showing brands a better way to reach gamers.

LinkedIn: https://www.linkedin.com/in/eladstern/

In this episode of Outsource to Profit, Jamie interviews Elad Stern, Co-Founder of Odeeo, to discuss the challenges of introducing a new idea in a traditional industry. Elad discusses how Odeeo revolutionized mobile gaming by introducing non-intrusive audio ads, a concept previously unheard of in the market. He shares the difficulties they faced in educating the industry, dealing with skepticism, and gaining early adopters. Elad also explains the importance of patience and the strategies they used to showcase their innovation through their first successful case study. This episode offers valuable insights for those working on cutting-edge ideas, highlighting the perseverance and mindset required to pave the way for innovation.

Episode 95

Ever feel like giving up on your business? In this episode, Jamie and Shruti talk about the emotional ups and downs of entrepreneurship, how to handle burnout, and what to do when you feel like quitting.

About the Host:

Jamie Shanks is the Founder and CEO of Get Levrg and Pipeline Signals. With over 250,000 professionals trained globally, he now focuses on helping business owners grow with purpose. His work focuses on building systems that grow, leading with values (not ego), and creating strong teams. You can connect with Jamie on LinkedIn: 

LinkedIn: https://www.linkedin.com/in/jamestshanks

Shruti Swaroop is the Founder and CEO of Embrace Consulting, a global learning and development firm serving B2B clients. She specializes in coaching, inclusion, and leadership development, helping entrepreneurs and organizations stay connected to their purpose while navigating change and growth. Shruti shares helpful insights on LinkedIn, Instagram, and other platforms, where she supports leaders from all over the world.

LinkedIn: https://www.linkedin.com/in/shrutiswaroop/

In this episode of "Outsource to Profit," Jamie, the host, chats with Shruti, an expert in learning and development, on the common struggle that entrepreneurs face: the temptation to give up. Jamie shares personal anecdotes of his close calls with bankruptcy and major deals, delving into the emotional ups and downs of running a business. They explore the reasons behind why entrepreneurs may consider giving up, how to detect burnout at an early stage, and what measures can be taken to rekindle their passion and motivation. Shorty brings valuable insights from her experiences working with business leaders worldwide, emphasizing the significance of motivation, self-awareness, and the bravery to make changes. They touch on the idea that transforming your business isn't a sign of failure but rather a natural part of entrepreneurial progression. If you've ever doubted your path or felt like quitting, this discussion serves as a reminder that you're not alone, that the journey is worthwhile, and that, as Tom Hanks once said, tough times will eventually pass.

Episode 94

Why do some companies magnetize talent even during crises? This episode reveals how culture, passion, and alignment are the real ‘hiring’  game changers.

About the Host:

Jamie Shanks is the Founder and CEO of Get Levrg and Pipeline Signals. After training over 250,000 professionals worldwide, Jamie now spends his time helping business owners grow profitably through people, by building systems, teams, and leadership rooted in values, not ego.

LinkedIn: https://www.linkedin.com/in/jamestshanks

Charbel Daniel is the President & CEO of Northwood, bringing over 20 years of leadership experience in healthcare, including seniors care, long-term care, emergency medical services, and healthcare education. His career spans roles such as COO and Executive Director of Provincial Operations, where he honed expertise in strategic planning, workforce management, and operational growth.

Aside from his extensive knowledge in healthcare, Charbel also has over twenty years of experience as an entrepreneur, specializing in property management, retail sales, and real estate development. His combination of hands-on leadership and business savvy has earned him a reputation as a reliable consultant for fostering strong teams and promoting organizational expansion.

LinkedIn: https://linkedin.com/in/charbel-daniel-60671563

In this episode of "Outsource to Profits," Jamie and Charbel Daniel discuss the concept of "recruitment" and how it originated from the military, portraying employees as replaceable rather than valuable. Charbel shares insights from his experience in healthcare leadership, examples from companies like Costco and Apple to highlight why some organizations effortlessly attract talent, even during challenging times like the COVID-19 crisis. He emphasizes the importance of creating a culture that attracts employees rather than constantly chasing after them, focusing on a clear vision, shared values, and a genuine passion for the work.

This conversation will change how business leaders approach the hiring process. You'll discover why passion is more important than skill, how retention becomes natural when values are aligned, and strategies to transform your company into a place where people actively want to be a part of, without relying solely on perks or financial incentives.

#TalentAttraction #HiringStrategies #RecruitmentTips #EmployerBranding

 Episode 93

This episode of Outsource to Profits features Erin Locks, founder of the National Academy of Athletics, sharing his journey from coaching NBA legends to building a youth sports franchise in 1,300 communities. He discusses why kids are leaving sports too early, the impact of early specialization, and what makes a successful franchisee in this growing industry.

Jamie Shanks is the Founder and CEO of Get Levrg and Pipeline Signals. After training over 250,000 professionals worldwide, Jamie now spends his time helping business owners grow profitably through people, by building systems, teams, and leadership rooted in values, not ego.

LinkedIn: https://www.linkedin.com/in/jamestshanks/

Aaron Locks is the Founder and CEO of the National Academy of Athletics, a thriving franchise system focused on bringing accessible and fun youth sports programs to communities across North America. With over 40 years of experience coaching elite athletes and working alongside legends in the sports world, Aaron combines his passion for sports with strong entrepreneurial skills. He is dedicated to helping franchisees succeed while making a positive impact on the lives of young athletes and their communities.

LinkedIn: https://www.linkedin.com/in/aaron-locks-a4a13513/

In this episode of "Outsource to Profits," we have a conversation with Erin Locks, who is the founder and CEO of the National Academy of Athletics. He shares his incredible 40-year journey from coaching NBA legends to establishing a successful franchise system that now operates in over 1,300 communities. Erin discusses the importance of making youth sports both meaningful and profitable, highlighting the trend of kids leaving sports at a younger age and the negative impact of early specialization. He emphasizes the value of recreational programs in bringing back the joy of playing sports.

Throughout the discussion, Erin delves into what qualities make a successful franchisee, emphasizing the need for a blend of entrepreneurial drive, competitive spirit, and the ability to adhere to proven systems. He explains the process his team follows to select the right markets, identify individuals with grit, and support franchise owners in making a positive impact in their communities while achieving success. This episode is sure to inspire anyone interested in turning their passion into a purposeful and profitable venture.

Episode 92

Brand Differentiation - Sales Strategy - Positioning

Jamie Shanks is the Founder and CEO of Get Levrg and Pipeline Signals. After training over 250,000 professionals worldwide, Jamie now spends his time helping business owners grow profitably through people, by building systems, teams, and leadership rooted in values, not ego.

LinkedIn: https://www.linkedin.com/in/jamestshanks/

Jerry Gennaria is the President and CEO of TOKY, a branding and strategic communications firm, where he brings nearly 30 years of experience in design, marketing, and brand strategy. With a background spanning art direction, UX research, and market positioning, Jerry specializes in helping organizations simplify complex ideas through strategic planning, messaging, and customer experience. A passionate presenter, mentor, and researcher, he works closely with clients across A/E/C and professional services industries. Outside of work, Jerry is a fine art and travel photographer, a commissioner with the Regional Arts Commission of St. Louis, and a lifelong collector of vintage tech and Atomic Age design.

LinkedIn - https://www.linkedin.com/in/gennaria/

In this episode of Outsource to Profits, host Jamie sits down with Jerry John Area, CEO of branding firm Toki, to unpack one of the most misunderstood topics in business: brand differentiation.

Jerry shares hard-won insights from working with hundreds of professional service firms, revealing why most businesses sound exactly alike, and how that’s costing them leads, conversions, and trust. Together, they explore the three levers that drive sales (volume, velocity, and probability) and why finding your “brand truth” is the key to unlocking all three.

Episode 91

In this episode, Jess from Base86 talks about how AI is transforming pricing for businesses. Learn how real-time tools can boost efficiency, reduce guesswork, and help you price smarter.

About the Host: Jamie Shanks is a seasoned entrepreneur and co-founder of Get Leverage, a company that helps founders make the most of their time and grow their businesses through effective delegation, virtual teams, and strategic planning. In this episode, he shares his own hiring lessons— like finding a virtual assistant who grew into a leadership role & explores the delicate balance between investing in people and bootstrapping as a founder.

LinkedIn: https://www.linkedin.com/in/jamestshanks/

About the Guest: Jess McCarter is a dynamic Chief Strategy Officer at Base86, with 20+ years of experience leading strategy, operations, and product innovation across healthtech, foodtech, and hospitality. He has a proven track record of scaling startups, launching new markets, and delivering multimillion-dollar growth. Jess has driven agile business pivots, architected $25M+ data licensing strategies, and led AI-powered supply chain transformations. At Base86, he’s focused on eliminating outdated pricing systems and empowering healthcare organizations with real-time, margin-protected automation.

LinkedIn: https://www.linkedin.com/in/jessmccarte

Episode Summary: In this episode of Outsource to Profits, Jess from Base86 dives into how AI and automation are changing the way businesses approach pricing. He explains the challenges many companies face—like hidden costs, outdated pricing models, and manual processes—and how smarter systems can fix them. Jess shares real-life examples from healthcare and service industries, showing how AI can help teams stay efficient, respond to market changes faster, and focus more on people and growth instead of repetitive tasks. The conversation also explores the future of dynamic pricing, real-time quoting, and how businesses of all sizes can benefit from smarter, more transparent pricing tools.

Key Takeaways:

#AIPricing #DynamicPricing #BusinessAutomation #PricingStrategy #SmartPricing #ArtificialIntelligence #AIInBusiness #SaaSTools #SalesTech #B2BInnovation #ProfessionalServices #AgencyGrowth #DigitalTransformation #RevenueOptimization #TechPodcast #BusinessGrowth #StartupTips #EfficiencyMatters #Future

About the Host: Jamie Shanks is the Founder and CEO of Get Levrg and Pipeline Signals. After training over 250,000 professionals worldwide, Jamie now spends his time helping business owners grow profitably through people, by building systems, teams, and leadership rooted in values, not ego.

About the Guest: Zulfiya Forsythe is the CEO of Omadli Group and a seasoned CPA and Data Analyst with over a decade of experience across healthcare, hospitality, and real estate. Starting her career as a business systems analyst, Zulfiya set out to transform repetitive reporting processes into efficient, insight-driven systems. She helps businesses turn raw data into meaningful decisions, offering customized solutions that drive performance and clarity.

💬 Connect with Zulfiye Forsythe: Zulfiye Forsythe: http://linkedin.com/in/zulfiya-forsythe-akbarova-cpa-0214b98?utm_source=sha

Episode Summary:

What happens when key information from sales calls, Slack messages, or team meetings gets lost in the noise? In this episode, Zulfiya Forsythe, CEO of Omadli Group, sits down with host Jamie Shanks to tackle one of the biggest challenges in business today: broken communication loops.

Together, they explore how AI can help businesses capture, organize, and make sense of the endless stream of messages, notes, and conversations—so nothing critical slips through the cracks. Zulfiya shares how AI tools can bridge these gaps and streamline communication while also pointing out why human oversight is still essential to ensure context and accuracy. Jamie brings his own experience to the conversation, sharing how AI has helped him grow his team from 0 to 50 employees. He talks about using AI to review resumes, score candidates, and even turn Google Meet conversations into easy-to-read one-page summaries—so clear, even a 5-year-old could understand them. This episode offers a fresh perspective on how AI can make business communication more efficient, accurate, and actionable.

What You'll Walk Away With:

 #offshoring #productivity #collaboration #strategy #remotework #offshoretalent #outsourcing #business #businessstrategy #teamwork #team #teambuilding

LinkedIn: https://www.linkedin.com/in/maya-ratcliff-3202941a

In this episode, Maya Ratcliffe, the creator of Hawaii Fluid Art, shares her journey of establishing the fastest-growing art franchise by prioritizing talent and community. Maya talks about the courageous decisions she made, such as hiring employees before paying herself. She also emphasizes the significance of recruiting individuals with perseverance, adaptability, and a desire for personal growth. Along with the host, you can explore topics like the importance of transparent communication, managing friendships within a business setting, and recognizing when it's time to part ways with team members. Whether you are a business owner or a franchise owner, this episode provides valuable insights on expanding with intention and valuing people as the foundation of your business.

About the Host: Jamie Shanks is the Founder and CEO of Get Levrg and Pipeline Signals. After training over 250,000 professionals worldwide, Jamie now spends his time helping business owners grow profitably through people, by building systems, teams, and leadership rooted in values, not ego.

About the Guest: Ben Albert wears many hats; he’s a podcast host, marketer, community builder, and most importantly, a thoughtful leader who believes in asking better questions, not just finding quick answers. He leads Grow Getters Only, a community designed to help entrepreneurs lead from the inside out.

💬 Connect with Ben Albert:

Episode Summary:

Jamie shares a powerful story about a stranger walking into his office and asking to work with him, not because of a job post, but because his content and presence made her feel like she belonged. Ben opens up about his childhood struggles, the values that shaped him, and why storytelling is the real way to build culture.

This episode isn’t about perfect leadership. It’s about honest leadership. If you’re trying to build a team, a company, or just a better version of yourself, this one’s for you.

 What You'll Walk Away With:

#ValueDrivenLeadership #AuthenticLeadership #FounderCulture #TeamAlignment #AttractingTalent #GrowGettersOnly #MagneticLeadership #LeadWithValues #BusinessWithPurpose #LeadershipMatters

Episode 87

Emotional Health for Founders: Addiction, Sobriety, and the Hidden Cost of Hustle

Jamie Shanks is the Founder and CEO of Get Levrg and Pipeline Signals. He’s led global sales enablement for companies like Microsoft and Oracle, and today, he’s focused on helping business leaders build sustainable, profitable offshore teams without sacrificing their well-being or emotional clarity.

Rusty Goodsell is the founder of New Orchard, a software platform designed to help consultants and strategic advisors reduce subjectivity and accelerate client diagnostics. But in this episode, Rusty shares something far more personal, his battle with addiction, and how rebuilding his emotional health transformed his business and life.

In this episode of Outsource to Profit, Jamie and Rusty pull back the curtain on what most founders never say out loud: the emotional toll of entrepreneurship. From high-functioning alcoholism to the hidden dangers of workaholism, they unpack the real costs of chasing success without boundaries.

Rusty candidly shares how he built his company while numbing pain, and how choosing sobriety forced him to rebuild his identity, reconnect with his family, and finally make space for emotional health as a founder. Jamie reflects on his own silent battle with addiction and how designing a “mind vs. grind” work model brought him clarity and presence.

This is not just a conversation about addiction, it’s a roadmap for founders who want to reclaim their emotional health, lead with clarity, and stop stealing from their future selves.

LinkedIn:  https://www.linkedin.com/in/rustygoodsell/

#EmotionalHealthForFounders #SoberEntrepreneur #FounderBurnout #StartupRecovery #MentalWellnessForLeaders #EntrepreneurAddiction #Workaholism #StartupHealing #ClearMindStrongLeader #OutsourceToProfit