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In the latest captivating episode of "Founder Story," host Daniel Robbins sits down with Chris Hunter, co-founder of the beverage brand Four Loko and now the visionary behind Koia, a flourishing health drink company. Hunter, also an author, discusses his recently published memoir, "Blackout Punch," which dives deep into his personal and professional life, from his early entrepreneurial ventures to the rollercoaster successes of his businesses.

Hunter's entrepreneurial spirit was ignited early, selling candy on buses as a child and later founding a promotions company in college. His journey took a pivotal turn when he co-founded Four Loko, a drink that became synonymous with energetic nightlife. Despite its massive success, Hunter faced significant challenges that taught him the importance of a solid team and keeping life in perspective.

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